Assortment policy as a result of the study of chapter 5, the student must: know • marketing solutions for the assortment; • the content of category.
Strategies simple and deep integration the globalization of the production and marketing of cars, which manifested itself in the early 1990s,.
Sales in engineering through tenders and competitions comparative analysis of tender and competitive procedures sales in the implementation of.
The process of development and promotion of new products as a result of studying this chapter, the student will: know • the importance and role of.
Customer-centered company: customer perspective client-centered companies strive not only to satisfy their needs, but also to deliver a value.
Organization of marketing activities after studying the material of the chapter, the student must: know • the structure of the organizational structure.
Evolution of understanding of the main goal of the business and its results the main theoretical approaches have different views on what to consider as.
Offshore outsourcing: country selection offshore outsourcing is one of the types of outsourcing that involves the transfer of non-critical business.
Evaluation of demand for goods (work, services) having chosen the type of the market, having determined the position of the commodity on it and the.
Development of the concept of new products at the beginning of the work at the stage of developing the concept of new products, developers should also.
Effective clienture management technologies client-oriented as a basis of sustainable development of the company as a result of studying this chapter,.
10.2. psychology of advertising communications 10.2.1. psychological factors of formation of interest to advertising advertising communication is an.
Lateral marketing as an innovative marketing type as a result of studying this chapter, the student must: know • basic concepts of lateral marketing; •.
3.2.2. supply of shops providing shops with material resources is the final part of the material and technical supply of production, the main tasks of.
4.1.5. types of negotiations there are various negotiations - political and diplomatic, personnel and telephone, business negotiations and negotiations.
Competence approach to vocational training the concept of competency model . key performance indicators competency model is a tool for developing.
Characteristics of the process of buying and selling in the industrial market the process of purchasing in an industrial environment after studying this.
Special events activities focused on mixed target groups and carried out according to rigid scenario plans. 1. presentation. the official presentation of.
Preface dear reader, we hope that this tutorial will be useful for you in understanding the wonderful world of advertising and public relations (public.
Chapter 9. the culture of business communication 9.1. etiquette. basics of business ethics the rules for effective mutual communication in the conditions.