Identify strategic fields of activity the strategic field of activity - the totality of the target market and the product of the company intended for it.
10.2.2. types of advertising psychological impact the main types of influence in advertising communications are information, persuasion, suggestion and.
Types of agencies in the field of integrated marketing communications integrated marketing communications (imc) agencies are an organization with a.
Internet resources as tools of innovative marketing the website (english, website , from weh - and site - place) is a collection of documents of a.
Blog monitoring/blogosphere monitoring the blogosphere is a modern, specific media environment, organized by private and corporate blogs and forums..
Pricing policy and firm strategy enterprise pricing policy developed competencies: know • the objectives of pricing and pricing principles: be able to •.
Price as an economic category basic theoretical concepts of price developed competencies: know • a brief history of the evolution of theoretical price.
Portfolio analysis in the industrial market after studying this chapter, the student must: know • responsibilities of the product manager in the.
Bcg matrix as a tool for managing the company's product range the success of managing the product range of a manufacturing company largely depends on.
Deep interviews and special techniques in order to identify hidden motives for making purchasing decisions with respect to a new product, a tool such as.
Marketing service organization in innovation-oriented companies innovation-oriented companies must have a marketing service that coordinates their.
Moral and ethical assessments of insincere communication the issues of distorting information, lying, deceiving people with each other have been.
4.2. qualitative research methods reasons for using and classifying qualitative research methods qualitative research refers to non-formalized research.
Operational planning in modern conditions for the development of the united states economy, representatives of small and medium-sized businesses have to.
The method for determining the royalty rate, based on the profitability of the licensee's production as noted above, the income of the franchisor.
Structure and content of the marketing plan the final result of marketing planning is his plan. with this it is difficult not to agree. to achieve the.
Price formation in the service sector let's consider in more detail the specifics of price formation in the service sector. 1. it is necessary to clearly.
A model of communication in terms of pr, advertising and propaganda in the field of applied communications, such as, for example, public relations,.
Communicative group structure the communicative structure of a group is the aggregate of the positions of group members in the information flow systems.
8.3. intracorporate public relations intra-corporate communication links that carry out information, management and uniting (disparate parts of the.