Marketing Essays

ASSORTMENT POLICY, The order of formation of assortment...

Assortment policy as a result of the study of chapter 5, the student must: know • marketing solutions for the assortment; • the content of category.

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Strategies simple and deep Integration, Contemporary Competitive...

Strategies simple and deep integration the globalization of the production and marketing of cars, which manifested itself in the early 1990s,.

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Sales in engineering through tenders and competitions, Comparative...

Sales in engineering through tenders and competitions comparative analysis of tender and competitive procedures sales in the implementation of.

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PROCESS OF DEVELOPMENT AND PROMOTION OF NEW PRODUCTS...

The process of development and promotion of new products as a result of studying this chapter, the student will: know • the importance and role of.

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Client-oriented company: view from the client side - Marketing Management

Customer-centered company: customer perspective client-centered companies strive not only to satisfy their needs, but also to deliver a value.

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Organization of marketing activities, Role of the marketing...

Organization of marketing activities after studying the material of the chapter, the student must: know • the structure of the organizational structure.

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Evolution of understanding the main purpose of the...

Evolution of understanding of the main goal of the business and its results the main theoretical approaches have different views on what to consider as.

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Offshore Outsourcing: Country Selection - International Marketing

Offshore outsourcing: country selection offshore outsourcing is one of the types of outsourcing that involves the transfer of non-critical business.

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Assessment of demand for goods (work, services), Cost...

Evaluation of demand for goods (work, services) having chosen the type of the market, having determined the position of the commodity on it and the.

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Development of the concept of new products - Marketing Management

Development of the concept of new products at the beginning of the work at the stage of developing the concept of new products, developers should also.

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EFFECTIVE TECHNOLOGIES OF CUSTOMER MANAGEMENT, CLIENT-ORIENTED...

Effective clienture management technologies client-oriented as a basis of sustainable development of the company as a result of studying this chapter,.

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Psychology of advertising communications, Psychological factors...

10.2. psychology of advertising communications 10.2.1. psychological factors of formation of interest to advertising advertising communication is an.

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LATERAL MARKETING AS INNOVATIVE MARKETING, The concept...

Lateral marketing as an innovative marketing type as a result of studying this chapter, the student must: know • basic concepts of lateral marketing; •.

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Supply of shops - Marketing in commerce

3.2.2. supply of shops providing shops with material resources is the final part of the material and technical supply of production, the main tasks of.

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Types of negotiations - Business Communications

4.1.5. types of negotiations there are various negotiations - political and diplomatic, personnel and telephone, business negotiations and negotiations.

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