A market analysis of the Nippon Company

The Nippon Company was initially were only available in japan as Komyosha in 1881By two brothers Haruta and Jujiro Moteki and their key engineer Heikichi Nakagawa was also their spouse. Initially they started out their jobs for japan navy but after this they stated the production of Viscous color. In 1896 NIPPON Company all the Production Process in the new manufacturer located in the Tokyo. After transfer their Business in the Tokyo in 1898 NIPPON Color was recognized as Japan's first real paint processing company. Nippon Paint Company spread extremely fast over the japan. Following this in 1914 Nippon Car paint broadened its Business into China, India and South pacific. Nippon Car paint established the Malaysian Paint Business in 1963 which is as Nippon paint Singapore. Four 12 months later in 1967 Nippon car paint also stared its Business in Thailand and Malaysia. Innovative product innovations have been a hallmark of Nippon Coloring growth through the generations.

Nippon car paint in 1986 released a fresh "photo ED" system for branded circuit planks. In 1992 Nippon Car paint Company introduces two more highly intensifying innovations "Flexceed" printing plates which could be developed in this. Now the Nippon Color is regarded as Paint industry head in the Asia. in the cities across Asia as well as Ho Chi Minh and Seoul, the business plays diverse functions, increasing and bettering different features of life and Business. Nippon coloring has bought more than 70% shares of automobile establishments in Vietnam. Nippon Car paint launch shade shading system in china this technique across the country offering more than 1000 color colours and types. Nippon Color constantly seeks new products and coatings that are more eco-friendly and also give attention to safeguarding Environment.



Shades of colour created by Nippon Paint

Nippon Paint Pakistan

Nippon Color Pakistan (PVT) (LTD) was going into in to Pakistan market in 5th November 2007 its Head quarter is in Japan. In Pakistan Nippon Color will be invest $25 million over another 3 to 5 years which will include a manufacturing unit in the Mustafa Abad Area Kasur. Currently Nippon car paint Pakistan has 200 outlets countrywide out which 113 retailers are furnished by Nippon Car paint color creation shading system company aim was to have more than 200 color creations retailers by the end of the year 2008. the circulation network of the company is currently multiply from the southern Karachi and Gwadar to Hilly regions of Mingora and persists going to propagate. All authorized sellers are equipped with Nippon colour creation machines which really is a computerized ground breaking system this technique allow customer to choose coloring from thousands of colour and offered color of their own choice within minutes. Nippon Car paint has specially designed color products for the Pakistan market. The five main products of Nippon color are in Pakistan are Nippon Brilliance Matt Enamel, Nippon weather connection for exterior surfaces, Nippon perfect Emulsion and Matex Yellow metal for Interior wall surfaces and Nippon 9000 Gloss finish for Lumber and material products.

Now the primary coloring of Nippon Car paint in under the manufacturing procedure for paint in the beginning there are about 300 employees are working. Nippon Paint is the greatest and quality car paint manufacturing company in Asia and visible name in car paint worldwide. it is #1 1 in Japan, china, Indonesia, Singapore and Malaysia and key player in Thailand, Vietnam, Taiwan, Korea, and Hong Kong and in India. Now additionally it is growing very speedily in Pakistan.

3. Eyesight Statement

"We try to build upon the effectiveness of current foundations to meet the needs of the new millennium just about everywhere throughout the world"

We seek to are in harmony with dynamics and society, participating in our part as in charge citizens by boosting and beautifying our surroundings, protecting dynamics and encouraging the personal progress of our people.

We seek to develop progressive and technologically advanced paint products that will boost beauty and protect our surroundings.

We will generate a work area that maximizes the of every person, that creates mutual interdependency and trust, which instills collective take great pride in and identity.

3. 1 Corporate Vision

The Nippon Coloring is going to broaden its business globally as a area of expertise chemical substance company, offering quality value added coatings.

3. 1. 2 The five C, s Of code of Behavior


We shall answer to public confidence inside our presentations with right and clear wisdom, remember a high sense of integrity and accountability.

Customer oriented

We shell fulfill customer expectation by giving them with the best

Solutions through the Group's joint makes and everything out attempts.


We shall create new benchmarks with perception, anticipation and highly adaptable ideas



We shall found the best conceivable goals and remember to complete the highest levels of standards on the globe.


We shall promote a corporate and business culture of flexibility and kindness through positive communication and teamwork by allowing the diversity of human characteristics.

Mission Statement

"To be the partner of first choice for customers and suppliers, ensuring sustained command position in the marketplaces where we compete, providing long-term business value through a high performance culture, invention, ethics and sensible care"

4. 1 Our company mission is fastened on five corporate and business purposes

Customer happiness

To give the best value and the high quality at the competitive prices also to maintain good customer services each time.

Constant Growth

To follow sound and sustainable growth both in the professional and other use paints

Human Tool Development

By develop our employees with their completest capabilities. They can work for the betterment of company.

Service to the community

To add in the public wellbeing and monetary activities of community in which we operate by putting a high regard on the environment.


To ensure a good and attractive on the shareholders' investment on shares

CSR of Nippon Paint

At Nippon color we are providing coloring and design services in corresponding to Nippon coverage of contributing to the improvement and safety of the global environment along with practices of regularly finding solutions for the coverage of natural. Three principals have been developed by the Nippon color to guide in environmental protection activities.

We make work to protect the global environment and keep maintaining renewable balance by guarding energy and resources in all of our activities.

We support the introduction of products and technology that eliminate the environmental impact and also keeping in the mind health and basic safety of individuals.

Nippon paint explained programs of charity by donating to, rural areas also to hope tasks. The hopes major classes in rural areas provide best place for children's for the purpose of obtain education.

5. 1 The program started out with the name of "colour way of love"

"Coloring way of love" means is the colour hopes with love. Shade looks thoughts of kids. Nippon Car paint dealing with DuPont started a program in 2009 2009 to color the surfaces of universities making the institution beautiful and enhancing condition of education in the anticipation institutions. "Colour way of love" support a charity program by Nippon. Nippon Paint colour project hope fund, founded in 2009 2009 it donate art school rooms in classes in addition to building increasingly more hope universities for the interest of education in rural

6. Office in Nippon Paints.

Following are the departments working at Nippon Paints Pakistan.

6. 1. 1 Individual Resource Department

HR Supervisor (Mr. Anwar-ul-Haq)

Purchase Office (Supervisor)(Ghulam Rasool)

Finance Department

Finace Manager(Khuram Shahzad)

Marketinng Department

Brand Manager(Sadique Akbar)

Natinal Sales Department

Manager(Asad munir)

It split into Two sections

North areas sales department

Manager (ijaz Ali Khan)

South areas sales department

Manager (Ali Baig)

Technical Department

It split into three sections

Technical Trade new

Manager (Nasira Hadit)

Technical in Dew (Supervisor)

(Amir Hanif)

Technical Heavy Duty

Manager (Umar Itrat)

Production Department

Production Supervisor (Sajid Naeem)

TCM Department (Technical Coloring Machine Division)

TCM Manager (Khalid Nasir)

7. Management Hierarchy of Nippon's coloring Pakistan

8. SWOT Analysis

The overall examination of company internally and externally is named SWOT analysis. Within the SWOT examination we check the Durability, weaknesses, opportunities and threats of the business. Internal environment includes durability and weaknesses as the external environments include opportunities and hazards. The SWOT analysis is very useful for the decision making of the business.

8. 1 Power of Nippon Color Pakistan

The major power of Nippon Car paint Pakistan is that it is the quality paint from japan.

Large amount of colors and latest colour pallette in Pakistan.

High quality products because Nippon is providing high range of pains.

Colour creation machine first-time presenting in Pakistan at their outlets

8. 2 Weaknesses

Nippon paint market coverage is poor while the market coverage of Berger car paint and ICI car paint is very fast.

There are just few dealers of Nippon coloring in the Pakistan

The prices of Nippon paint products are high than other paints. Its opponents are offering fewer prices than Nippon

Nippon Paint Hq in Lahore is not in proper place

Nippon Paint advertising is also weak because Nippon car paint continues to be not familiar to general public in Pakistan

8. 3 Opportunities

It is great opportunity for the Nippon color to increase its promotion in order to give information about their products to customers in the Pakistan.

Nippon's car paint can increase its coverage to make it possible supply of products till customer.

It is great opportunity for the Nippon paints it can increase its sales by reducing its prices.

8. 4 Threats

The competition is increasing in this industry, many key players and local niches is present in the market and will hard time for them. Nippon paint has to take this factor into account.

As we know that Nippon Color is the product quality car paint from japan so the political instability can impact the Nippon paint business.

9. BCG Matrix

































9. 1 Strategies under BCG matrix

That is the precise time for Nippon's Coloring to grow quickly with the teaching of its internal strength to the marketplace to help make the market favorable. Pursuing are the key strategies which will be ideal for Nippon's Coloring to get a much better market position.

9. 2 Differentiation Strategy

Differentiation strategy is that the business makes its products or services are different to the other companies. Nippon's Paint must provide more prices to its consumers, such that it will be beneficial to end up being the market leader. Nippon's Car paint is using differentiation in order to differentiate its product and services from other key player in color industry of Pakistan.

9. 3 Cost Command Strategy

Nippon's Paint must consider its cost to boost its profitability proportion. As the success ratio increase, Nippon's Car paint become stronger to get more. You will discover number of costs that the company must consider, That's not the right stage to adopt this strategy because Nippon's Paint is recently get into Pakistan market and must spend more to protect the complete market through strong promotion of the product and services but Nippon's Car paint will use this strategy in forseeable future to compete the marketplace and cover it. Nippon's Color needs to be careful all type of costs.

9. 4 Concentrate Strategy

Focus strategy refers to the focus on the customer, focus on that marketplace, identify it and serve them better. Nippon's Coloring is currently third, strategy in order to meet up with the organizational objective. The initial Nippon's Paint is concentrating on the high and middleclass people the country having ability to get quality product by paying it cost however in future company is also planning to meet the complete need of the nation by giving necessary products to the people of Pakistan.

10. Competitors












Nippon's car paint Pakistan is facing strong competition in Pakistan. Their major rivals ICI, Berger, Asian paint and Master coloring etc. Because of these challengers, Nippon's color Pakistan is facing a significant problem in order to attract new customers and maintain their existing customer. In order to meet the competitors, Nippon's coloring Pakistan has to spent additional money on advertising, promotional activities and area coverage for their client satisfaction.

11. Nippon Paint is introducing the following brands to the Pakistan Market

Nippon Car paint Perfect Emulsion (Interior)

Nippon Car paint Weather bond (Exterior

Nippon Color 9000 Gloss Finish

Nippon Color Brilliance Matt Enamel (Interior Solid wood, Metal & Wall structure)

Nippon Paint Matex Platinum (Interior)

Nippon Paint Super Matex (Interior)

Nippon Paint Vinilex 5100 Wall membrane Sealer

12. Shade creation

Nippon car paint is the first innovator of shading system in south Asia. Nippon paint brings first time computerized shading system called colour creation in Pakistan. It can help the client to choose right hue, hue, tint, and highlight of colour. employing this machine you can choose the paint matching to your demand and also you can choose the color which suits yours theme from more than 3100 hues available in two color collections. The Quality colour series gives you softer, neutral tones, while the Evolution colour series, and provides you richer, bolder ones. The color that you've selected first analyzed in the colour creation computerized machine and it gives information to distributor. The paint is merged and shaken to give a done product to the customer. All this procedure is done before your sight in few minutescolour-creations-room

Colour Creation Machine

13. Nippon Paints Has Paints for following use

13. 1 Painting Sectors, Big and Small

http://www. nipponpaint. com/images/industrial-2. jpg

The Nippon coloring has a wide range of paints from a bridge to a hand size iPod as the Nippon color is a number one car paint in japan so today, mostly industrial makes relay on Nippon coloring products for an extended period strength, protection, and better quality development. Bridges, ships, petrol pipes, and chemical tanks, highway making, electrical appliances, solid wood and steel furniture are a few examples where Nippon coloring shows its quality and control. Nippon paint plastic material coating protects exteriors against protecting firebrands such as engine oil, grease, and alcohol. Nippon Marine paint has capability to protecting super tanks and pots from drinking water.

13. 1. 2 Electro-mechanical Appliances Paint

Nippon color has introduced paint for the cover of both kitchen appliances and office equipment against rusting Electric powered items like Computers and telecommunication are safeguarded by the covering system of Polystylac and supercar F/45.

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