A Study On Promotional Strategies Of Kent Drinking water Marketing Essay

The Sales advertising strategy of KENT WATER PURIFIER'S is not the draw in the industry, to know the initial system to do effective sales compared to other players. Therefore the comprehensive statement of the situation can be stated as a study on sales promotion strategy of an Organization in Bangalore

2. OBJECTIVES WITH THE STUDY

To know the promotional strategies of KENT Normal water PURIFIER'S.

To understand & gauge the impact of advertising on the market.

To gauge the success of promotional activities for a particular product school and corporate and business advertising.

To understand and measure the have an impact on of promotional strategies in brand-building, brand re-call and finally the choice of a plan while buying it.

To understand the behaviour and belief of respondents for the brand image of the insurance products.

To know today's consumer trend prevailing in the market.

To analysis respondents brand understanding towards insurance products.

3. LITERATURE REVIEW

DEFINITION OF MARKETING

P. Kotler defines Marketing " As the set of human activities directed at facilitating and consummating exchanges. The essence of marketing is exchange of products and the transfer is to meet real human needs and wants".

MARKETING Blend
It is the group of controllable marketing variables at the organization blends to produce the response it desires in the prospective market. The parameters can be accumulated into four communities known as 4 P's. These 4 P's are

Product Mix

Price Mix

Sales Mix

Promotion Mix

IMPORTANCE OF MARKETING

Marketing is recognized as the most significant activity inside our society. A wide range of marketing activities continually affects our way of life. Marketing can put goods and services we wish and need at our doorsteps.

Marketing as achieved the sociable importance because it is entrusted with the duty of creation and delivery of quality lifestyle to contemporary society.

Marketing is the essential connecting link between suppliers and consumers. Marketing is directing in charge to maintain the equilibrium between mask productions and mask use.

Marketing system place the initial role in changing the benefits associated with mass creation in terms of growing living benchmarks and life style of most people through the best system of physical circulation.

MARKETING FUNCTIONS

The manufacturer and everything middle man in the equipment of syndication perform marketing functions.

Some of the key marketing functions are

SELLING

BUYING

STANDARDISATION AND GRADING

FINANCING

SALES PROMOTION

MEANING

Sales promotion is another importance element of marketing communication combination. It is vital a primary and immediate inducement. It offers the excess value to the product and hence promotes the supplier / customer to choose the product.

In specific sales, sales promotion includes those sales activities that supplement both personal selling and advertising, and co-ordinate them and make sure they are effective, such as screen, shows, and other non-recurrent selling effort not in the normal routine.

DEFINTION

Sales promotion includes "incentive- offering and interest-creating activities which are generally short-term marketing occasions other than advertising, personal advertising, publicity and immediate marketing. The purpose of sales campaign is to induce, motivate and influence the purchase and other desired behavioral responses of the firm's customers"

MEASURES, TOOLS AND TECHNIQUE

TRADE FAIRS AND EXHIBITIONS

Trade reasonable and exhibitions are extensively used sales promotion tools. They also form one of the oldest procedures in sales advertising. They provide companies with the chance of introducing and displaying their products. This brings the companies products and the consumers in direct contacts with each other. "Seeing believes" is the underlying idea here.

Incase of high cost commercial products, trade fairs have become a helpful and effective sales advertising tools. This is a especially so in international marketing. Requests and inquiries worth billions get generated at international trade fairs.

COUPONS

Coupons are certificates which offer price reductions to consumers for specified items. Coupons are allocated through papers and magazine advert, or through the program of the item, or by immediate mail. First of all, they enthuse the consumers to exploit the great deal.

Secondly, they served as an inducement to that trade for stocking the items. They are useful for introducing a fresh product as well as building up the deal of an existing product.

EXCHANGE Strategies

In the consumer durables market, it has become the latest sales promotion tools. Customer can surrender their old models and collect new models.

SALES PROMOTION ON INTERNET

On advertising management, we noticed that the internet is appearing as the new advertising medium. For sales special offers too, people are turning to internet. Marketers run campaign on specific attributes that attract audience who are enthusiastic about promotions and contests.

4. INSTITUTE

"KENT - Nutrient RO Drinking water purifiers.

4th Block, Jayanagar, Bangalore - 560 011.

SAMPLING TECHNIQUE

The sampling methods will be implemented here is convenience sampling method. In this technique, easy and simple method population people are decided on from different segment to acquire information.

5. MAIN RESEARCH QUESTIONS

QUESTIONNAIRE

The questionnaire included both open and close concluded questions and also multiple choice answers to be chosen by the respondents. The questionnaire will be packed by the clients of KENT Normal water PURIFIER'S supplying their opinion without the promoting on my part.

6. Key DATA

Primary data will be collected through questionnaire and immediate communication with customers and public staffs of KENT Normal water PURIFIER'S.

SAMPLE SIZE

100 respondents will be picked corresponding to convenience.

7. Guide - JOURNALS:

BUSINESS STANDARD

BUSINESS WORLD

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