Advertising Impact On Young Children

Advertising is meant to effect the brains of the prospective group that should ultimately bring about a sale for the client. However, sometimes, it can raise many questions when targeted for children. On the average the advertising industry spends $12 billion per time on ads targeted to children, bombarding young audiences with persuasive emails through multimedia such as tv set or internet (Dittman). Now, children are reckoned to be a major 'buying make' by advertiser, which includes both positive and negative effects to contemporary society.

Advertisements are created to get visitors to buy the product these are displaying and for other people to note the business or product being exhibited. The first primary purpose of advertising is to entice attention. With children, the announcements need to be conveyed in some other manner. Goods are particularly packaged to be able to appeal to younger generation. Children today, tend to be more specific about their needs and desires. (Lad)

Everyday, on an average a person considers 3, 000-5, 000 adverts each day (Pomerinkle, 406). Those advertisements have emerged on shirts, trainers, magazines, newspapers, bumper stickers, billboards, films, taxi cab cabs, people, or even you yourself can be considered a walking advertisement. The best way to persuade the consumer to stick to the product of the particular brand, when numerous choices are provided to him/her in the market, is attractive advertisement. Brand such as Abercrombie, Hollister, and American Eagle, always seem on billboards with the right appealing advert so that children would like to buy it. Brands depends on the image- the image they enhance and the image thee consumer feels they will job (Rushkoff 353). For most teens can declare membership in a specific group, value systems, personality and personal style (Rushkoff 353). If a child doesn't have a certain style to fit in a public group or is putting on an "unpopular shirt", sometimes he or she isn't expected into that group centered just on the apparel.

There are numerous results that advertising influences over children. First, Advertising makes the children alert to the new products available in the market. It increases their understanding of the latest improvements, in neuro-scientific technology as well as otherwise. Also, convincing ads, which core around healthy food products, can help enhance the diet of a kid, if they are attractive enough. Advertisings for breakfast time cereal are excellent in informing the consumers about the many nutrients, iron, folic acid, and its own importance. Also, any water in bottles brands are the fact that drinking eight cups of water per day is healthy for the body.

However, advertising can likewise have a negative impact over young minds if parents are not really careful, nor teach their children about the importance of money. In many cases, children have a tendency to misinterpret the emails conveyed through the ad. They finish up having incorrect notions about many issues. Advertising affects the heads of children, which make a need to own that one product being, publicized (Lad). Polished images on the newspapers or billboards or flashy advertisements on tv only create the urge for impulsive buying. Parents who cannot offer with the rising demands or temper tantrums only tend to surrender to the demands with their children. Children then get accustomed to a certain kind of lifestyle, which is shown on the tv set or through various advertising (Lad). This only creates an extremely wrong impression on the young thoughts making them lose the ability to live a life without relying on brand-labeled joys. The energy of advertising thus, cannot be ignored. A kid may like only a particular pair of top quality jeans when compared with other clothing available in stores. He/she may choose to live the life span that is projected in the advertising. The kid may determine to his/her parents about personal tastes in clothing, food, playthings, etc.

Negative ramifications of advertising have on children: getting spoiled, demand the most recent products or the best clothes out there, and burning off the knowledge of the worthiness of one buck. Children are becoming materialistic. Psychologist Allen D. Kanner, PhD definitely agrees as she suggests her opinion to this growing effect of advertising on children:

Advertising is a massive, multi-million dollar job that's having an enormous effect on child development. The absolute volume of advertising keeps growing speedily and invading new areas of child years, like our schools. The result isn't just an epidemic of materialistic worth among children, but also something he telephone calls "narcissistic wounding" of children. Thanks to advertising, children have grown to be convinced that they're inferior if they don't have an endless selection of services. (Clay 52).

Well, with these types of effects of advertising, one wonders who's to be blamed in this complete issue. Parents play a major role in this case. They need to monitor what affects the thoughts of children. Parents also need to be strong with children whenever their needs increase. Children need to be told gently that a 'no' can't be converted into a 'yes' with tears or brawls! Parents also have to instill good patterns and help children to differentiate between right and incorrect. And the earlier it's advised, the better it would be for the child and eventually parents as well. Promoters on the other side, can also make an effort to put their note across creatively and target the entire family rather than simply children (Lad). This will likely ensure even parents stay within the loop and can keep an eye on the demands of the kids. With a well balanced approach, the unwanted effects of advertising can surely be curbed to a great extent (Lad). To improve the effects on children-their want for detrimental fast food, the insistence on having the latest playthings, and a growing dependability on material items - there are thoughts of creating laws and regulations to prohibit advertising marketed towards children. Whether these laws and regulations will ever before be enforced is the question.

Advertising is a pervasive effect on children and adolescents. Teenagers view more than 40 000 advertisements per season on television by themselves and progressively more are exposure to advertising on the Internet, in magazines, and in universities (Pediatrics). This subjection may add significantly to childhood and adolescent obesity, poor diet, and cigarette and alcoholic beverages use (Pediatrics). Press education has been proven to be effective in mitigating some of the unwanted effects of advertising on children and adolescents. Whether they are positive or negative effects on the child, advertisers will always try to have the attention of the kids. The current economic climate always advantages from their most sought consumer of the merchandise: children and young young adults, therefore advertising will will have an impact on children.

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