An Analysis Of Toyota Motor unit Company Marketing Essay

The Toyota Motor unit Company is one of the major automobile manufacturers on earth. To date, it offers sold more than 8. 8 million of its many makes and models of cars on five different continents around the globe. Founded in 1937 by Kiichiro Toyoda and headquartered in Toyota,

Aichi, Japan, Toyota is a worldwide leader in motor vehicle technology and development. The business also makes trucks, buses, forklifts, and other industrial equipment.

Toyota also has a strong presence in North America. In the continental United States, there are five major assemblage plants found in Huntsville, Alabama; Georgetown, Kentucky; Princeton, Indiana; San Antonio, Tx; and Buffalo, West Virginia. Early Japanese imports like Toyota's Toyopet were initially unpopular in the United States because of their smaller size, but with the energy problems of the 1970s, People in the usa began to look to imported cars because of their cheap and better gasoline efficiency1. Today, rising gasoline prices coupled with concerns about global warming and the surroundings have prompted Toyota to design even more fuel-efficient vehicles. The company's advertising campaign, "CONTINUE, " signals that. Its current offerings include Camry and Highlander Hybrids and the Prius, which is also a popular gasoline-electric mid-size model2.

Toyota's global businesses are also moving forward in information systems systems as well. In April 2001, Toyota Materials Handling USA (TMHU), which is in charge of all areas of sales and marketing for Toyota's industrial equipment range, became a stand-alone company after many years as a section of Toyota Electric motor Sales USA. The company is a top seller of commercial lift trucks in the United States and 99 percent of its lift up trucks bought from the united states are also made domestically in North America3. TMHU faced problems of inefficiencies associated with the existing information system that had not been specifically designed for the commercial equipment business. Lots of the large corporate customers wished to use TMHU online and today's system had not been web-enabled. The problem implored the company to build a person site for every single customer, a well-timed and expensive job.

Recognizing the necessity for change, Toyota professionals thought we would use a third-party consulting company to judge software systems and executed SAP software predicated on its advice in 2003. Thanks to the industry-specific software, TMHU can monitor every individual vehicle throughout its entire life using involved vehicle, warrantee, and financial information. The preconfigured software required little adjustment and has yielded significant results that include increased efficiency and better decision making. One of the primary benefits has been its reduced operating costs. According to the SAP article online, by moving its dealers with an Internet-based network, the company has been able to save lots of about $1 million annually in network costs together. The SAP program has also reduced change times from two days to two time and strengthened the interactions between customers and traders4.

Historically, the Toyota Company is a leader in emerging systems. As its business needs change, the SAP software will allow THMU specifically to evolve and change quickly. It could monitor changes designed to product features that let it better understand customer demand and ensure which it gets the right components and offering available (Toyota Material, 2004).

The information systems for the Toyota Motor unit Company (TMC) can clearly be evaluated by using SWOT research (Advantages, Weaknesses, Opportunities, and Risks). The largest power of Toyota's information systems is their ability to combine their company goals internationally by utilizing their systems effectively. For instance, Toyota reaches its customers in different marketplaces by using different online web systems for different world areas. Although, there are multiple websites and systems for every of the world locations, such as THE UNITED STATES and Europe, the systems all website link back to a worldwide website5.

A major weakness of Toyota's information systems is likely the language hurdle that the Japanese founded company has using its international employees and customers. Sharing and using information across dialect barriers on the international field poses a significant hurdle to using information systems effectively. Toyota mainly uses the English words internationally but their company is mainly based in Japan and for that reason Japanese continues to be a significant part of the writing of information.

Toyota has generated new opportunities by growing their Travel Systems. Toyota is working globally with lovers and governments to improve the ease of transportation. To accomplish this, Toyota is seeking to research current vehicles systems using their customers as well as information from other companies6. Going after these improvements to travelling systems is a substantial opportunity for Toyota, because they can increase their customer bottom and the satisfaction of current customers. The use of information systems and networking could be a key to aiding Toyota have success in improving Transportation Systems.

One of the risks for the development of Toyota's information systems includes level of resistance to information writing between companies. To further boost their information systems, Toyota needs to integrate and show ideas with others such as Ford and Honda. In a competitive market, companies are less likely to reveal information and research with opponents. This poses a primary weakness to Toyota because the progression of systems like their Transport System initiative will depend on the sharing of global information by using networks and information systems databases.

Another smart way to evaluate the info systems for Toyota Motor Company is to look at the Porter Five Forces Model for competitive advantages. In analyzing this model as it pertains to Toyota, it's important to look at (1) rivalry among existing challengers, (2) the threat of new entrants, (3) the threat of substitute products, (4) the bargaining vitality of clients, and (5) the bargaining power of suppliers7. Toyota has strategically located themselves into position to get a competitive gain by considering many of the Porter factors.

First, Toyota Motor Company is available mainly in the automotive marketplaces which house a significant number of rivals. For example, Ford, Chevrolet, Honda, and GM are a few of their major competition. This competition in an industry with high accessibility and exit costs has led Toyota to get a competitive advantages in their information systems. One major example of an information systems competitive gain for Toyota is their new Cross types Synergy Drive. As the automotive industry has experienced from high gas and crude olive oil costs, Toyota is rolling out a computerized engine system, HSD, that monitors engine performance and makes energy utilization in the automobile as successful as possible8. Toyota has currently employed this system in their Prius and Camry sedan models, that leads the marketplace in hybrid vehicles.

The Cross types Synergy Drive also must be assessed using Porter's model factor for threat of substitute products. Others could potentially get into the cross market by developing a similar drive and neutralizing Toyota's gain. Actually, Nissan and Honda are suffering from similar technologies for their sedan models. However, Toyota continues to dominate the market for hybrid vehicles because Honda and Nissan don't have a significant effect on the market yet. In the foreseeable future, Toyota may lose their competitive benefits if hybrid vehicles have a bigger market share in the motor vehicle industry. However, presently Toyota is adding Sport Power Vehicles (Toyota Highlander) to their type of vehicles using the HSD. By being the first ever to add SUV's to the hybrid market, they may have currently secured their competitive benefits from swap products.

Porter's five pushes model also considers Toyota from the vantage point of bargaining electric power of their suppliers. Suppliers can exert influence on the company by using costing of key components. If large suppliers increase prices, Toyota may go through because of this, so to remain competitive they must have strategy. To stay competitive in this area, Toyota keeps a big database of small business suppliers for his or her businesses in North America9. Via this databases, Toyota places an emphasis on using smaller businesses for suppliers to be able to gain a competitive advantage.

Overall, Toyota did a great job following Porter's five causes model for attaining a competitive edge. Through the use of is Cross types Synergy Drive in their groundbreaking hybrid vehicles, they have cornered the market on hybrids and gained a significant advantage that increases sales. Also, Toyota's addition of the Highlander SUV to the cross types drive market has effectively maintained their edge. Moreover, the utilization of smaller businesses as suppliers allows Toyota to protect themselves from costing shifts. These factors have all led to Toyota successfully using their information systems to gain a competitive advantages.

Toyota has a distinctive business design and the way it approaches the automobile production, using its inherent quality control buttons, revolutionized the industry. Toyota's "just-in-time" supply-chain principle has turned into a model for manufacturers surrounding the world, and not merely for automakers. The Toyota Development System (TPS) calls for the end product to be drawn through the machine. This implies the right parts reach the set up brand at the right place, just as they are needed, and without excess. This approach symbolized a radical departure from normal production systems, which require large inventories to be able to push just as much product as is possible through creation lines, irrespective of actual demand. The idea of TPS, on the other hand, is to produce only the merchandise required in the precise amounts desired at a given point in time. This creates a 'draw' development system instead of a 'push' system. By basing development on demand alternatively than simply on capacity, Toyota handles to keep inventories, of both parts and of finished goods, to a demanding least. But this is only one of the more obvious features of Toyota's unconventional procedure.

By concentrating on smaller production plenty and producing only what customers require when they require it, Toyota has developed a flexibility and responsiveness that continues to set the typical for the industry. Due to its Attention to ongoing improvement, Toyota has obtained die-changeover and machine-set times that are a small percentage of its opponents'. Thus its convenience of reacting quickly to new market movements makes TPS a perfect system in the current swiftly changing global business environment. Toyota is convinced that it's important in making sure quality control, and the delivery of reliable and trustworthy products to customers.

If a challenge arises at any level of production, Toyota's automatic error detection system, called "Jidoka", flags the defect and permits line employees to adopt the necessary steps to solve it on the spot even if which means bringing development to a halt. By phoning attention to the equipment when one first occurs, the Toyota system makes it better to identify the foundation of the condition and prevents flaws from progressing to following stages of development. Only something as agile and quality-oriented as TPS will make such measures financially possible. This process not only helps eliminate throw away, making TPS more respectful of the environment, it does mean that customers can be confident that Toyota products will comply with the highest benchmarks of quality, trustworthiness and toughness.

By taking this unconventional strategy, Toyota is increasing from the ashes of professional upheaval in post-war Japan, becoming the most significant vehicle company in its home country, attaining more than 40% of the nationwide market. By 1980 Toyota in Japan got rolled out its 30 millionth car, and by the change of the century the figure acquired risen to 100 million. Outside of Japan, Toyota first started out making inroads into foreign markets in the overdue 1950's. The first Toyota Crown models found its way to the united states in 1957, and by 1965, with automobiles like the Toyota Corolla, the business had continuously built both a reputation for customer support and satisfaction and sales figures to rival those of local automakers. In 2004, annual Toyota car sales in the U. S. surpassed the two 2 million make, with 1. 4 million vehicles and almost 1. 3 million machines manufactured in the U. S. In scheduled course, the Toyota Development System, using its emphasis on ongoing improvement, the worthiness of employee dedication and superior quality, would be named a true benchmark in the eyes of the global automotive industry.

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