Carrefour's Retail Marketing Promotional Strategy:
Retail marketing strategies plays an essential role on the purchasing behavior of the clients. The strategies end up being very helpful to be able to drive the customers towards retail store and make them satisfy with the services and facilities provided by the retail stores so as to achieve the commitment of the customers. (Carrefour launches 'MyCLUB' commitment greeting card, 2012).
Launching of "MY CLUB" Loyalty Credit card as a part of Customer Retention and Marriage Management Strategy in Retailing:
Carrefour launched "MY Membership" Loyalty Card because of its retail customers in UAE. The cards provides the center to gain making points at the speed of per Dirham on the purchasing of the food and beverages, household products and groceries etc. This retail online marketing strategy has been employed by the second largest retailer group after Wal-Mart i. e. "Carrefour" by the joint venture started with Majid Al Futtaim in UAE. (Carrefour launches 'MyCLUB' loyalty cards, 2012).
MY CLUB commitment program is the initial initiative considered by Carrefour in the hypermarket sector. It will develop the extension of Carrefour's retail string through constant delivery of augmented quality, value, convenience and variety of brands in the merchandise and services according to the tastes and choices of UAE retail customers; furthermore it helps in having competitive advantages in the Middle East region (Carrefour launches 'MyCLUB' commitment greeting card, 2012).
The MyCLUB commitment card has been launched for each Carrefour customer cost free where any customer above age 21 years can buy it from any supermarket or hypermarket of Carrefour. The card includes loyalty bill amounts on each household strictly and the client will be allotted with 4 physical cards, 1 card for himself and 3 other for his members of the family. The customers retaining such card will gain 1 bonus offer point for every specific sum of money spent on the purchase in the shop. And on reaching the level of 500 points the customers will receive a voucher worth AED 50 Dirham to buy back their next retail purchases. In order to get all the great things about the card the clients should enroll it on the commitment website of Carrefour. Currently the loyalty card is not valid on the purchase of pharmaceuticals products i. e. Medicines, products with endless warranty, surprise items, Salik, Nol, Du, Etisalta in the shops of Carrefour. "Henry Changeux" said that they started the operations regarding the loyalty card have achieved good replies of UAE customers (Carrefour launches 'MyCLUB' commitment greeting card, 2012).
Strategic Impact of "MY CLUB" Loyalty Cards available on the market Competitiveness of Carrefour:
It assists with the creation of potential retail customers and the retention of the prevailing customers.
It assists with attracting increasingly more customers to the Carrefour retail shop to be able to get the points good thing about the loyalty credit cards.
It will assists with boosting or increasing the sales and income of Carrefour retail chain in UAE and Midsection East.
It permits Carrefour in executing effective segmentation, targeting customers and product positioning.
It acts as an improved promotional tool for the retail products and services of Carrefour.
It will improve market awareness of the Carrefour among the retail customers which further causes increase the market show and market image of the company.
It helps in better customer romance management which benefited group in conditions of increasingly more customers.
It brings about impact marketing of the retail products and services in the UAE which improve the profitability of Carrefour.
It helps in changing the belief and tendencies of the customers towards the retail stores.
It offers a strong base or platform for Carrefour to further extend its retail chain with an increase of companies like LULU hypermarket aside from Majid Al Futtaim.
It insists Carrefour to provide more and more ground breaking products and services in the retail segment so as to retain the attracted customers credited to loyalty credit cards.
It is effective for receiving the commitment of UAE retail customers and obtaining customer joy.
It is effective for winning the competitive advantages in UAE retail market (Carrefour launches 'MyCLUB' devotion greeting card, 2012).
Carrefour's Retail Marketing Promotional Strategy in boosting its Market Competitiveness:
Retail marketing strategies of Carrefour i. e. starting of "MY Membership Loyalty Cards" regarding the customer benefits leads to create new customers and maintain existing customers which helps in revenue maximization of the company in the UAE retail market. Moreover it helps in increasing the marketplace competitiveness of the company and in having competitive advantages over Wal-Mart in UAE.
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