Case Study Foreign Direct Investment Marketing Essay

There are several theories that seek to explain why FDI takes place. These theories try to explain why companies go to the trouble of acquiring or building operations aboard. Such theories include Dunning Eclectic Paradigm, Vernon Life Routine and Knickerbocker Model to mention a few. Your record should demonstrate use of such ideas to evaluate the rationale for foreign direct investment for a leading player in your selected industry.

Foreign direct investment is also known as internationalization, and it is where a company establishes a existence in foreign countries and invests in land, labour, capital, technology, equipment, and such as. International direct investment then allows a company to become a multinational enterprise. For example; Adidas, Siemens, Nokia, Shell. Inside a perfectly competitive market, there would be no overseas direct investment. It is also important to take to consideration what sort of foreign company can take part in a market that it's unfamiliar with, and it will already be at a downside to local businesses.

Stephen Hymer said

"for firms to possess and control international value-adding activities they need to possess some type of innovatory, cost, financial or marketing advantages - specific with their possession - which is enough to outweigh the cons they face in competing with indigenous organizations in the united states of creation"

There are numerous advantages of international direct investment. Included in these are the ability for cheaper labour, or cheaper development facilities; new market segments and therefore a brand new target market; usage of new technology. In addition, it provides smaller companies a less strenuous route in to the international market. Lately it is becoming much much easier to run companies overseas due to lower international communication costs, the internet, and the ever before growing low priced airlines.

A large ratio of foreign direct investment is because of mergers and acquisitions, and can often be in the form of machinery, complexes, and equipment. In general, much larger companies play a major role in investing in small companies. However, this does not usually entail the bigger company buying out small company as there exists too big of an risk of faltering. The risk of your manufacturer investing is the likelihood of advertising only a little number of the merchandise. Because foreign immediate investment is becoming so popular and so successful, it can often be hard to identify the nationality of something. A survey was considered on car in the United States, and it surfaced that only 37% of the parts of US automobiles were actually North american.

The Dunning Eclectic Partigan fundamentally says that in case a company needs to type in a foreign market from a local basic, then it will need to have "firm specific advantages" or be able to acquire these at a very low cost. This includes real human capital, patents, new technology etc. Not surprisingly, it must become more beneficial for an organization to work with these than it would be to allow them to sell them to another company or even to certificate them.

Samsung consumer electronics is the largest maker in Korea. Korea is an excellent country for foreign direct investment as well as for a manufacturing facility because the country is poor in recycleables but rich in very skilled people. Samsung joined the electronics industry as it got the capability for high income elasticity, it could produce tons of careers, and there is the ability for a very high come back. The Samsung group counts for 20% of South Korea's exports. It was only in the 90's, almost 50 years into business, that Samsung became a global enterprise and not just secured a number of businesses in another country but also became the marketplace leader for a few digital components.

AT the end of the 1980's Samsung were merely copying other \American and \Japanese brands, especially where mobile phones were worried. Today, the vast majority of the products that Samsung make are their own. Now, not only are Samsung the marketplace leader for mobile phones, also for flat screen television sets and computer systems, and memory potato chips. In 1982, Samsung joined up with the United States and Japan to make memory chips, and by 1992, basically a decade later, Samsung was not only the number one company, but also the second largest supplier in the world. In 1989, Samsung inserted the LCD market. Until this time around Japanese suppliers dominated 90% of the world market, but by 1996 Samsung possessed once again end up being the market leader, which was to be the case until 2002. Samsung say that their success was scheduled to three factors; research and development, firm, and production.

Research and development: Samsung have always kept an extremely close eye on the competitors, and also have always kept a close working romance between their companies and their technological developers. If an idea involves a dead end, then your idea is retained for future reference point which is therefore already ready to be incorporated directly into services.

Organization: Samsung say that they try to keep to their deadlines and allow their staff, that is, their suppliers and developers, to move from group to group. Permitting this interaction means that there is in general a much better understanding of the merchandise and starts up opportunities for even more product trends and advancements.


The research and development and the business lead to quick but good quality creation. Samsung require new and complicated production lines on a regular basis and company and research and development are key.

Raymond Vernon said that there are four stages; release, expansion, maturity and decline. And where in fact the product is produced depends on the stage that it's at. If the merchandise is at its introduction level then it'll be produced locally and then with time exported to countries with similar needs, similar goals, and similar incomes. In the progress stage, the business will usually move to a overseas country (overseas direct investment perhaps), anticipated to lower production costs, cheaper labour. Additionally it is in the progress level that other companies will begin to make similar products and these will be bought from the local market to set-up both growth of the product and demand. Samsung began in 1938 in Daegu with a mere 40 employees. Through the growth level, Samsung didn't have to move to a international country. WHEN I discussed earlier, South Korea was, and is, the perfect country to create electro-mechanical products in. In the 1980's Samsung became Samsung Consumer electronics Co, and by 1990 Samsung got business in Malaysia, Taiwan and United Arab Emirates. The third stage is the "maturity" stage. That is when the business who are able to produce the goods for the lowest cost, wins, effectively. Level for is the drop. This is whenever a product is no longer needed, or has been substituted, or the only places that demand the merchandise are less economically developed countries. The Leader of Samsung Gadgets Co said "we move on, if others get up".

In 2004 Samsung joined up with makes with Sony for the development of liquid crystal for even screen televisions. There are various benefits to this; upsurge in world market share, reduce costs scheduled to an increase in development and sales, and reduced risk.

Samsung say that their success is because of the fact that they develop products for specific niche market marketplaces with fatter margins. They may have a simple approach to business - corporation, research and development, and keeping development costs low.

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