Current Global Market Existence of Revlon
- The Group is well renowned for its versatility, experience and skills. It has established a reputation among international for producing and exporting an array of quality products.
- In Revlon Epidermis Clinic, we will provide value services, to delight the customer so that they could be more brand dedicated.
- We will open up our clinic in Cities, Metro and other big places and not in rural areas because scheduled to Cultural Factor, the people of rural areas might not expose to these services or their culture and traditions may oppose.
Current Global Market Existence of Revlon Consumer Products Firm:-
Our Vision is to be the Global Market Talk about Leader, by giving products and services of superior quality to the client. "Maximize buyer's satisfaction; customers are treated on the number one priority, focused on superiority in quality, services ".
As we realize that currently there are numerous competition that are providing cosmetic products as-well-as beautician services to both men and women at both high and low prices. Revlon also offers in cosmetic products that mainly aim for upper course and upper-middle course. Therefore for the Revlon Epidermis Clinic, we will follow Product Concept in which we offer both products and services that offer the most quality, performance and progressive features. Hence we provides superior quality services and that will improve as time passes.
Customer Romance Marketing:-
In Revlon Skin area Clinic, we will usually make an effort to build long-term connection with the customer, so that the customer will come again for the do it again purchase.
For this goal, we will appoint one person for employing better CRM routines. We will make database of long-term prospective customers and then remain in contact with them by causing wish on their Birthday, Marriage Anniversary, on celebrations and other special events.
- For Men
- and for Women
Because both these gender have different attitudinal and behavioral orientations predicated on genetic makeup and socialization, also women tend to more communal-minded and men have a tendency to more goal-directed. We will use different advertisements to target men and women.
b) Secondly, we will segment both of these broader segments into two sub-segments predicated on Income i. e. we will target only high income level people like
- Upper-Middle Class and
- Posh or Superior Class,
because currently Revlon is targeting only both of these classes for retailing aesthetic products so if we start targeting Midsection and Lower Class also then this will affect our already arranged customer base.
c) Third, we will section above two sub-segments into three different sub-segments each depending upon Era and Life-Cycle i. e.
- Middle Age
- and Early later years people
Graphical Representation of Segmentation:-
After identifying the different target market, we will determine which segment to focus on and when to focus on i. e. we use Need-Based Market Segmentation Strategy, because all sorts of segments aren't useful at every time. Hence, as a marketer, we have to decide the right segment at a specific time for targeting.
As we realize that presently Revlon has Complete Product Specialization in Cosmetics in their individual market, so we will use previous experience to target these above sections. Hence, we can say that Revlon Pores and skin Clinic can position itself better as compared to other opponents.
Monopolistic Competition:- As we realize that the current Beauty Market have Monopolistic Competition and many competition are differentiating their product and services. So we will also follow this process by offering different product and services, by concentrating on the respective market segment and will command price superior over particular service offered.
Strategy for Competitors:-
- As we know that we now have many well settled competitors in the wonder Industry possessing big market share. Rivals like Sanche Clinic, Kaya Pores and skin Clinic, VLCC Epidermis Clinic, Habeev Skin area Clinic, Laural, Shehnaaz Hussain etc are retaining significant Talk about of brain and Talk about of Center of the overall masses.
- As a marketing officer, I will adopt the strategic group, i. e. the same strategy will be used in confirmed target market.
- Despite the all above strategic, Revlon Pores and skin Clinic will become a Market Challenger in the beauty market and will also target the nicher sections of the market. As market challenger, we will harm current the market leader in the beauty industry. We will target small local and regional firms:
- We will also increase the full total market by targeting new customers continuously in new future along with providing value-priced services and service advancement.
a) Frontal assault:- We use Frontal Attack technique to target the marketplace leader by looking at the opponent's features and then produce services better than the competitor.
b) Flank assault:- In Flank harm, we will identify the poor spots on the target sections and then come up with a strategy to rectify those segments.
c) Encirclement strike:- At last, we will take up Encirclement assault for the marketplace leader in which we will catch a wide slice of enemy's place in their individual segment.
Branding of clinic:-
As we realize that Revlon can be found in the brains of customer by providing cosmetic products and tools. So might not face any difficulty while Branding the Revlon Skin Clinic.
Product Differentiation Strategy:-
In Revlon Clinic, we provides diffentiated services based on no. of services offered, features and style of the services.
Product Life Pattern:-
Presently Revlon Skin Clinic is in the Release stage of the Product Life Routine (PLC). On this level the sales may be gradual in the initial period, all the assistance will be released on the market initially. We will try to gain customer acceptance. Yes Promotional bills will be there. We will also try to advise all our prospective customers and can give service tests for one day i. e. on the start of the clinic.
Revlon Epidermis Clinic
We will provide diffentiated services by providing innovative features in services and by the sheer range of services offered.
- In Revlon Skin area Clinic, we will choose Upper-Bound Price where reservation price will be place that a lot of consumers would usually purchase the services. We will also try to get Maximum market show on middle price products and Maximum Market Skimming on posh products and services which will be offered to Premium-Class Customers.
- We will also adopt Special-Event Pricing in which we impose customers on particular special occurrences and will also offer Cash Rebates on Beauty Classes.
In Revlon Pores and skin Clinic, we will adopt Zero-level route or direct marketing, in which we directly interact with our customer i. e. no marketing route like Store, Wholsaler, etc will not be used. Hence services will immediately get to the customers.
We will choose following Communication medium for the understanding among customers and promotion of the Revlon Skin area Clinic.
- Print ad
- Motion picture
- Brochure & booklet
- Symbol &logo
- Video tapes
- Premiums and gift
- Fairs and trade shows
Events & Experiences
- Community Relations
- Company Magazine
* Motivation Programs
Direct Marketing: The repository will be utilized for direct email purposes. In other words direct mail will be used to keep current clients current (holiday gift specials, preferred customer cards with discounts, etc. )
- and voice mail.
- THEATER ADVERTISING
- DIRECT MARKETING
SWOT Research of Revlon Skin area Clinic:-
- Revlon have a global brand name
- Reputation will bring about strong term of mouth
- Experienced staff of Revlon Cosmetics for suggestions
- Have own products that will be used for providing services
- Competition in the area
- High cost structure
- Location is getting too small
- New technology and invention in can be utilized services.
- Can capture the rural market.
- Advertising might fail
- Rent is going up on a annual basis - cost very high
- From Competitors
Research and Development:-
In Revlon Pores and skin Clinic, we will have a strong R&D that will help us to continuously judge the preference and preference of our own customer, so that we will effectively provide them the desired product and services. For this purpose, we will recruit three Doctors specialist in Pores and skin and other bodily treatments, for better practice of the R&D.
Future Potential customers:-
In Revlon Skin Clinic we will continuously provide New Product and Service Range to your customers, also follow Cost Reductions in highly demanded services and Repositioning of those services that are certain to get consumer acceptance. Hence we will serve our customer in the simplest way.
1. Marketing Management Twelfth Model Philip Kotler, Kevin Street Keller, Abraham Koshy, Mithileshwar Jha Pearson Education
2. From Company Web Side
3. http://www. drpurnimaskinclinic. com/
4. http://www. sancheclinic. com/
5. http://www. gorzeouslooks. com/
6. http://www. drwaliaskinclinic. com/
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