Dairy Farming In India Marketing Essay

This Applied Research Project is requirement of the analysts studies in MBA in Community Economic Development Program at Cape Breton College or university. This ARP is the ultimate analysis and must for the conclusion of the MBA Program. This Applied RESEARCH STUDY is mainly focused on discussing about effectiveness of co-operative model for dairy farming in Tamil Nadu, India.

About Dairy Farming:

Milk is thought as the lacteal secretion obtained by the entire milking of 1 or even more mammalian animals. Dairy farming is a part of agriculture, practiced to create milk which is generally from dairy cows, and also from sheep, camel, and goat. Dairy industry is an extremely important element of food industry, which will buy raw dairy refrigerated for farmers to normalize by changing and distributing it (Moran H. , 2005). Usually, the milk is processed in a dairy manufacturing plant or on the dairy products farm itself. From palm milking the cows to machine milking, dairy production is rolling out hugely with latest solutions. Dairy farming has been done all over the world, but the majority of the countries which produce milk take in internally. New Zealand is one of leading countries which export dairy products, whereas India is the largest milk producing country on the globe. Indian dairy products sector contributes a significant share towards the full total gross income from livestock sector and holds an enormous probable to bring about rapid economic development, specifically for the benefit of the weaker sections and the rural poor. Livestock development has been, and will remain for many generations, one of the most important economic and sociable activities of human culture in developing countries where hundreds of millions of people hinge either straight or indirectly on livestock-based activities (Preston and Murugueitio 1992).

Dairy Farming in India

In 2010, dairy products industry is the second greatest food industry in India in conditions of income behind beef industry. In 2010 2010, the largest dairy products company operating within the country in conditions of twelve-monthly global sales is Nestle with $ 18. 6 billion income. Dairy farmers produce major staple food in the world i. e. Dairy. The product quality and basic safety of milk and its derivatives are immediately related to conditions of health and environment. Good cleanliness practices help to enhance the quality and value of the product and fundamentally determine the success or failure of a dairy products farm.

At present, the cover of health insurance and animal welfare are given by a comprehensive program of udder hygiene and processes in livestock bio-security program. These programs help dairy products farmers to

Optimize milk yield, quality and price of milk

Improve operating profits

Decrease chlamydia strain on the dairy herd

Maintain a high level of creature welfare

The function of cooperatives in dairy farming is studied along with the impact of the cooperatives in dairy farming.

Milk development is one of the main components of agriculture in India. During the past 5 years, farms in India increased their total production by 86%. The level of milk development in 2011 increased by 5. 4 plenty and was 136. 4 thousand tons (104. 1% compared to last year). Average produce in the region is 2, 717 kg per cow, which is 272 kg more than prior year. At the same time dairy farming area in contrast to the chicken industry is the sector in which the performance is far from self-sufficient (Ruricola, 2009). Milk creation per capita in your community is 200 kg per year.

Dairy farming keeps growing and modernizing in India. Beginning in 2006, 34 major farms were built-in India pursuing new and remodeled milk development of 20. 4 thousand with loose casing of cattle and milking parlor. It also included newly produced 10 dairy complexes with a capacity of 10. 8 thousand cows. Furthermore, the modernization of livestock properties has been exchanging milking equipment (Berentsen, Kovacs, & Asseldonk, 2012). As a result, set alongside the year 2011 level of detailed mechanization of dairy farming has increased in the region from 36% to 60%. Technical and technological modernization of the industry persists.

Dairy Farming at International Level and Genomics:

Dairy farming at international level in addition has been obtaining increasing attention. In June 2009, one of the primary countries on the globe, France began post its first standard genomic index for dairy cattle. German dairy products sector has decoded and located a few of the tens of thousands of genes of your animal and utilize this information to genetic selection. Today, the hereditary value can be projected directly from a straightforward blood vessels from the beginning of the calf in several countries of the world. This technique is very interesting for the strategy selection of each farmer in particular for functional traits and breeding features.

Since 2009, seed bulls whose genetic value is obtained from their genotypes can be purchased in catalogs options have been developed in Eastern Europe. In addition, genomic selection can be much more successful in selection on functional traits, improperly considered by selecting offspring by giving breeders specific hereditary values for guys as for females.

In a vintage selection design progeny, the expense of analyzing a bull was about 40, 000. Therefore, utilization in large numbers of seeds per bull resulted in a sharp increase in the chance of inbreeding level in the French and international dairy products herd. Genomics can improve the diversity of available bulls. Furthermore, the bulls are changed by younger considerably faster rate, which is also favorable to the maintenance of hereditary variability.

Literature Review:

The Idea of Dairy Cooperatives

A dairy cooperative is an enterprise owned by milk producers and co-partners who must meet their economic, professional and training needs. A dairy products cooperative is a collective enterprise where milk suppliers have pooled their assets to manage their business because they are convinced that we can do well better together than separately.

A dairy cooperative is a business built on solidarity, responsibility, fairness and transparency. The cooperative and their affiliates reach solidarity as they form a community of people writing the same project and the same hobbies. They also promote the gains and hazards. The cooperative has the mission to promote the best possible milk co-associates, who subsequently, are financially accountable for their cooperative. All companions are co-treated with fairness, based on the same rules and with the same privileges defined in the constitution and bylaws of the cooperative. The Panel of Directors of the cooperative is elected by the overall reaching of cooperative companions and provides the associated elements for co-decide in available and transparent associations.

A dairy products cooperative is a company that secures its associated makers via an indivisible collective ownership of most its members-cooperators. It generally does not belong to each individual compared to its shareholding. A cooperative dairy farm can be an extension of his associates-cooperators. Its obligatory activities are related to milk his co-partners, collecting the milk, digesting it into products and marketing the products. A dairy products cooperative aims to maximize the value of its associated activities and therefore co-add the most value to the dairy produced on the farms. Like any business, is a dairy cooperative in competitive marketplaces with others. It is therefore required to compete. A dairy products cooperative may be the size of a multinational stated among the world leaders in the sector or how big is a SME-VSE with local or local activities. She may have a dozen or several thousand-associated cooperators. Cooperative position is neither an edge nor a handicap to expansion and in another country.

Cooperative Principles

The Cooperatives across the world function with same primary concepts. They are

1) Assistance among Cooperatives

The Cooperative movements is strengthened by operating collectively completely local, national, international structures to provide their associates most effectively.

2) Voluntary and Open up Membership

Cooperatives are voluntary categories, where everyone can utilize its services and really should be willing to accept membership tasks.

3) Autonomy and Independence

Cooperatives are self -regulating, autonomous organizations guarded by their members. The cooperatives autonomy is surpassed whenever a co-op gets into into arrangement with other groupings or raises funds with outside reference.

4) Matter for Community

The Cooperatives improve sustainable growth of areas through strategies and programs acknowledged by members.

5) Education, Training and Information

Cooperatives offer education and training to its users, staff and employees to effectively contribute the growth of particular cooperatives. Also, the customers educate the nature and advantages of these cooperatives to everyone in the community.

6) Participants Economic Participation

All the participants in the cooperative contribute consistently to democratically control, the cash in the business. This creates equality among the list of members rather than creating unevenness in the cooperative.

7) Democratic Member Control

Cooperatives are independent organizations handled by their members. They are the ones, who purchase the commodities and make use of the service from the cooperative. Also, these users vigorously contribute in creating policies and making decisions.

Dairy Cooperatives - International Context

Dairy cooperatives collect over fifty percent of the dairy in France. Dairy cooperation model is very predominant far away that are major companies of dairy, such as Germany, New Zealand, holland and Denmark. Inside the international framework, it represents a particular framework in terms of rights, responsibilities and governance. A dairy products cooperative has made a contract of joint obligations associated with each cooperator. The partner-cooperator agrees to provide its milk to the cooperative for a set term and green. Cooperative undertakes, in return, to acquire all the dairy which is provided to enhance the dairy and the associated pay-cooperator. Only the partner-cooperator gets the option to terminate the agreement in each case. The cooperative does not have that option, unless serious reasons justifying exclusion. A dairy cooperative is lawfully binding which is a taxes paying entity. In a number of countries of the world, it is based on the group of partnerships because it is the expansion of holdings of its associates. Partnerships are unique from limited liability companies such as SAS or SA.

A dairy products cooperative is a business that must be regular with the statutes model statutes approved by the Ministry of Agriculture. They need to also be approved by the High Council for Agricultural Assistance. A dairy products cooperative is a company whose directors are associates, co-workers, elected by their peers generally speaking meeting. In rising economies of the world like Thailand, Malaysia and Indonesia, a dairy products cooperative is a community of men and women whose activities maintain or develop, immediate and indirect, in rural areas

Employment, trade, social ties, in short the vitality

Farms, cultures, landscapes, biodiversity short

Terroirs, crafts, traditions, milk and mozzarella cheese, brief identities.

Dairy cooperatives have accelerated the awareness in the dairy sector in Europe. Two cooperatives Western Eurial and Agrial, announced Friday the approximation of the dairy businesses by 2014. The new entity, called Eurial, would be the second in France after dairy cooperative Sodiaal and the 6th player in the sector, dominated by private teams. Eurial accumulate 2 billion liters of milk from providers 5200 customers realize a turnover of 2 billion and employ 3600 employees blended. No redundancies are planned.

This tactical alliance is designed to face the prospect of the end of milk quotas, planned for 2015. It encourages the French to find development opportunities internationally also to prepare such a solid demand from China milk natural powder. Some major players in the sector are weakened. Sodiaal in big trouble on his milk Candia, announced the eradication of 300 careers, or 20% of the workforce. For future years, the cooperative is associated with the Chinese language group Synutra, with whom she's invested in Britain to make a milk drying plant

Problems in Indian Dairy Farming and the Need for Cooperatives:

It is noteworthy that because of all the drawbacks in smallholders, especially the small-scale. It is important to create a category of family farmers through cooperatives to improve their competitiveness (Ven & Keulen, 2007). That is possible only if the number of dairy products cows is more than 30 per each relative. In the current form of family farms functioning as cooperatives, output can be improved upon through these steps.

On such farms normally per employee each day is 40-60 liters of marketable milk that would go to implementation. These farms are extremely sensitive to the rising cost of diesel energy and electricity. Since, costs of milk production can be brought down by seeking cooperative habit. Farmers drive their cows to pasture and seek to maintain low cost functions. In winter, these farms produce milk around 300 liters and in the summer development range at 1-8 tons. In Indian dairy farm sector, the creation is very low-tech (Singh, 2001). For insufficient flash cooling down capacity, automation and disinfection winter, farms produce dairy of level I-II.

A small proportion of the farms include coolers of milk. Most of these farms already are engaged in planning of feed and have adopted appropriate approach (James, 2010). Most these farms utilizes a lot of manual labor, and the grade of the dairy produced is stable and meets school I.

The problem of Indian farms is low productivity even though farmers on these farms work 7 days per week. Farm economy and mortgage platform does not enable increased creation. The fourth type of dairy products farms in India is the modern industrial farms. As a rule, these farms are built in the open field (Singh, 2001). The possibility in these farms is of dilution and spoilage of dairy. During the last five years, productivity of milkmaids has increased.

During the agrarian turmoil in India, a slowdown in the expansion of agriculture created a vicious group of falling output of land and livestock, which lowered product quality, increased difficulty, created multiple lag salary and even deteriorated public development of rural parts. Presence of your cooperative in such situations would have helped in arresting the downward spiral. That is evidenced by international experience, because a similar structure was shown in the 70's and early on 80's in the US and in other durations far away.

Thus, the agricultural organizations of rural India would help to enhance the standard of residing in the region. That is clearly a loss of agricultural labor substitution industry, reduces the level of mechanization of labor. Thus, the translation process is constrained by the industry by using an industrial basis.

When dairy farming is prepared, cost savings of total labor costs in dairy farming becomes particularly important credited to stabilization and further increases in productivity are not possible without a significant reduction in production costs. The best productive and transformative effect on the complete system of factors of productivity in the industry provides technological and technical improvement. Specifically, the move from labor-saving technology to resource targeted primarily at saving energy and recycleables is important. Thus, cooperatives in Indian dairy farming can assist in improving the material and technical basic of agriculture, materializing scientific accomplishments in high-performance method of creation, creating new opportunities for ahead motion of labor efficiency growth and adding to the emergence of new reserves to reduce the full total cost of labor in the production of milk. Thus, the greatest influence of development of cooperatives in Indian dairy farming sector can be on the output of labor, material interest of staff in the industry, the level of livestock feeding, duplication, herd amount of milk production and the benefits of comprehensive mechanization of the main production operations on the farms. Computations show that if after the development of cooperative, dairy farms achieve the average level of utilization of successful resources, the labor cost savings would total 407. 4 thousand man-hours, or 10. 2% of the labor costs of development.

One of the top organizational and economic factors for increasing productivity is to regulate production costs. Although in plantation planning tools give attention to the immediate immediate producers. Inside the establishment of plantation market special attention should get to versatility in planning and adapting to the changing monetary conditions. This involves dairy farm owners to create common specialized approaches for the introduction of standards of development costs on the articles and items for different levels of animal productivity. This allows, firstly, better use of labor and material resources, recognition of the available reserves of labor efficiency growth, labor used in the optimal level of labor intensity, and to determine medically the complexity and cost of development, productivity expansion and the necessity for in the work force in the industry for the future. The usage of modern information systems in their calculation significantly reduces the quantity of computational work carried out; simplify billing system, which finally reduces the time of the development.

Economically possible rations for animals will be the basis of effective management. Since the nutritional diet includes a different set of feeds, one must choose the best feeding option, that is, one which would meet up with the biological needs for nutrition and have the very least cost. Cooperative in Indian dairy farm sector may support in this regard. Regulations on give food to usage of cattle mind should be reinforced at different degrees of animal productivity in physical and value terms. Such standards should be developed by the dairy cooperative since it also functions a watch-dog industry.

The main advantage of cooperative dairy farming is talking to and educational services in neuro-scientific dairy farming. It is believed that the effective management of creation must keep rate with the days. Therefore, all initiatives are centered on enterprise development through the use of modern technology and adapting those to Indian conditions.

Based on collective experience, cooperatives have made the success achieved because of this of those businesses, specialists who are constantly improving their skills dealing with animals. A lot of cooperatives learn best from their errors. However in the dairy business, it can be very costly. Using the services of professional experts, cooperatives will save both money and time required to achieve farming goals.

Experience working with dairy products farms, especially those who are beginning to focus on new technologies, demonstrates very often skilled enough of the data that they already have, for professional use animals. Functioning, there are various issues related to casing, feeding and duplication of dairy cows, etc. It is sometimes easier to get an answer to a question in order to understand an expert in the right route it is moving.

One of the main problems in the Indian dairy industry is feeding. In particular, the correct calculation of rations based on the farm give food to. Cooperative's expert nutritionists can balance rations for the cows, predicated on the option of feed and regional characteristics.

Social Test:

In a day-to- day basis, farmers are facing several difficulties and these difficulties can be rectified through applying and following Community Economic Development concepts. I am going to explain my own experience about milk production in my own community and exactly how CED concepts led the farmers in a lasting position. Milk development is one of the most common farming methods in Tamil Nadu region.

This dairy cooperative is situated in a community called Ponnapuram in Pollachi, Tamil Nadu. Few years previously, farmers have to go to private dairy products farms or directly to people house to market their dairy food. Through this, farmers were not getting good amount of revenue as prices were fixed by those private dairy products farms and there was interference of the middleman. Farmers had no other choice in those times than providing for the price fixed with a middleman. Farmers faced a huge challenge to get realistic profit and also to care for their family pets.

As a great many other villages in Tamil Nadu, farmers in my own community tend to be more dependent on a milk creation. Few years in the past, one of the city activists in Ponnapuram who is also a farmer, involved in milk creation for more than twenty years gathered all dairy producing farmers for a gathering. He mentioned about the problem of farmers locally and motivated these to work towards the goal, which is the financial development of most farmers and the community. He gave a concept of community owned cooperative, where it performs as a trading centre for farmers to market their milk products. Everyone locally agreed to the program and they ended supplying dairy to private dairy farms straight. He collected a tiny sum of money from each farmer which is affordable and created an office like community held cooperative. He created certain policies which will profit the farmers as well as the community are the following. i) Created account for all milk producing farmers locally, ii) Farmers meet once in per month to go over about the purchase price and they'll placed an mutually agreed price for the products, iii) Farmers should not sell their products to any other third parties and everything should go through the community cooperative.

This community managed cooperative straight or indirectly uses certain core concepts of cooperatives in their group.

Voluntary and Start Membership

This dairy cooperative is available to all users of the community without any discrimination of gender, faith and financial position.

Autonomy and Independence

This dairy cooperative is very autonomous and users locally are extremely much aware of what contracts with other organizations will have an impact on the functions and reason for this cooperative.

Education, Training and Information

Senior associates of the cooperative educate and display the techniques of dairy farming to the new and young people who entail in dairy farming. Also, Veterinary camps are being organised every three months to create consciousness for maintaining the Cattles.

So now, all the private dairy farms in the community have to come to the cooperative for milk plus they can't have any privileges in fixing the purchase price for the milk products. In the beginning, it was difficult for the farmers to make this program successful, but in few months farmers benefited through the cooperative. Cooperative will have a tiny amount of benefit from that dairy food that they sell to dairy farms and farmers decided to spend that money for maintenance of cattles.

Ponnapuram Community has almost 300 families involved in this dairy farming and those people doing dairy farming are associates of this cooperative. For more than 2 years now, this community owned cooperative has been effectively benefiting the farmers and improving their living expectations through Community Economic Development. This is a great example for each and every other community and farmers who are facing several troubles in a day-to-day basis.

Also We Can Offer!

Other services that we offer

If you don’t see the necessary subject, paper type, or topic in our list of available services and examples, don’t worry! We have a number of other academic disciplines to suit the needs of anyone who visits this website looking for help.

How to ...

We made your life easier with putting together a big number of articles and guidelines on how to plan and write different types of assignments (Essay, Research Paper, Dissertation etc)