DiGi is a leading mobile telecommunications company providing a range of mobile and wireless services under the DiGi Prepaid and DiGi Postpaid brand name, delivering tone of voice, mobile content and data services to both specific and corporate customers. Its data service focuses on the development of new mobile interactive services such as infotainment via SMS, WAP, GPRS and MMS. Mobile content includes value-added and entertainment content for cellular phone users such as weather forecasts, picture information and live game scores.
DiGi telecommunications company also providing a thorough selection of affordable, convenient and simple to operate cellular services to simplify and enrich the lives of its customers. DiGi create value for their customers by selecting the most likely cutting edge technology so that they benefit from products and services that provide them choice, convenience and control.
DiGi is controlled by Telenor Group which is a pioneer in mobile communications in Norway. Telenor's international development lately has been predicated on leading-edge expertise acquired in its home Norwegian and Nordic marketplaces, which are among the most highly developed technology market segments on the planet. Strength in satellite marketing communications, mobile technology and domestic Internet activities has been a key factor in the Telenor expansion story.
Intergrated Marketing Communication involved
DiGi telecommunications companies have engaged many kind of advertisement. It was including transmit advertising and printed out advertising. The broadcast advertisement is Tv set and radio. The most recent of the DiGi Tv set broadcast advertisement is approximately DiGi broadband and DiGi prepaid deals. They telling to people their broadband are usually more stable and faster than other companies broadband. Their broadband is getting in touch with DiGi turbo 3G broadband. This is of the turbo is showing they can get very faster swiftness using their company broadband if are under coverage. The expense of the broadband is RM68 monthly and it was no agreement, no enrollment fees no activation fees. The latest TV broadcast advertising campaign for DiGi prepaid is phone calls "VERY EASY". The primary point of the advertising campaign is telling to the people we can get very low rate cost for using the DiGi prepaid. The DiGi prepaid VERY EASY package is merely strike RM1 for the total consumption on any day then people can benefit from the 12sen per minute to all systems and 1sen per Text to all or any DiGi numbers. DiGi pre-paid customers can get 4 times reload bonus offer in a season and best birthday bonus offer 50%. Example to discover the best birthday reward, if people reload RM50 in their birthday that day, they'll get extra reward RM25 from DiGi companies. In the radio broadcast advertisements, the advert is same with the TV broadcast advertisement and only the several is you can look and hear and another is merely only for listen.
The printed adverts have including magazines, magazines, flyers etc. DiGi telecommunication companies putting their advert in anywhere to let everybody know very well what their packages are offering to people in now. The DiGi broadcast advertisement also same with the printed advert. From the paper advertising campaign, people can look more details and information that broadcast ad is not showing. Example of the printed advertisements can refer to the appendices. Besides that, DiGi telecommunication companies offer the personal mishap insurance only in the printed adverts. The personal incident insurance can be promise for the crash death, permanent disablement and funeral expenses in case of accident fatality and the bigger cost can be lay claim to RM10, 000. The example of this printed advertising campaign also can refer into appendices. DiGi personal mishap insurance is underwritten by AIG Basic Insurance Berhad.
DiGi telecommunications companies also involved many outdoor activities. In yr 2008, one of the activities is offered by DiGi telecommunications companies is call Spark. Spark! is a 5 days and nights 4 nights avoid program and designed to spark original and creative thinking among Malaysian pre-university young ones between 17 to 19 yrs. old because they are our next generation of leaders and managers. Spark! is intended to help the individuals to raised understand and make them for the choices on the planet that lie forward. As soon as they came, until it is time to leave, the members will have their notions shattered and will consistently be challenged to vary. Spark! offers a safe space to explore an alternative bottom of learning. The programme will provide individuals with DiGi mentality and work culture, understanding of non-traditional methods to life and profession and greater awareness and value to moving into a multicultural culture.
Another activity presented by DiGi in year 2007, postrophe is DiGi's web-based creative appearance platform that works programs and activities by which all Malaysians can discover and develop their imaginative creative talents. The actions is approximately make a brief storyline in 16 words, making a postcards and make a short film. The platform offers programs and activities that are simple yet creatively challenging to market unconventional thinking and unforeseen reactions, resonating with DiGi determination to invention and ingenuity. A -panel of well-established creative pros were engaged to aid Apostrophe in running creative workshops for school and college students throughout the country. In total 4 creative programs were run with around 30 workshop in over 20 schools engaging around 1200 students throughout the united states in creative expression sessions.
One of the promotion that created by the DiGi telecommunications companies is the DiGi yellow man. As people noticed the yellow man then they will know it is DiGi. DiGi telecommunication companies also created their own company products music and the melody name is "I'll follow you". The goal of the songs as well as the yellow man is to build knowing of the DiGi companies to the customers mind and also to promote their products to everyone.
Throughout the years, DiGi has known that we are part of the community where we operate our day to day business businesses. Therefore, within the local community, we've the responsibility to make smarter the lives of those around us and share alike the concerns and cares of the community. In 2007, during a renovation project, DiGi donated more than over 200 products of used furniture items from the office to the local community specifically the SMK Assunta in Petaling Jaya, St. John's Ambulance and the Ti-Ratana Children's home. These items range from recliners to units, from pedestals to dining tables and even fax machines. In the same season, DiGi donated more than 230 used notebook computers to the neighborhood universities and charity homes in our neighborhood in Selangor and Sabah.
Elaborate Promotional Mix
DiGi telecommunications companies also involved sales promotion, direct marketing and personal advertising to promote their products and services. Among the DiGi telecommunications sales deals is performed in the Personal computer rational on 6, 7 and 8 August 2010 in KLCC. DiGi telecommunications companies dispatched a lot of promoters and wear the DiGi clothes to help DiGi promote their products and services. DiGi telecommunications companies offer their special plans which is DiGi turbo 3G broadband only in that 3 times. DiGi turbo 3G broadband actually is providing RM68 to everyone in normal prices. But only in that 3 times, DiGi telecommunications special offer their broadband price to RM38 monthly for everybody. The DiGi broadband is not any contract, no subscription fees no activation fees. DiGi hires many promoters to help DiGi telecommunications companies doing the non-public selling and to promote their broadband in the Laptop or computer fair and giving the flyers to the client.
Once DiGi have recently come out the new products and services, they'll do many advertising and also selecting many promoters and wear to help DiGi's markets and promote the products and services. DiGi companies will supplies the training to the promoters become professional and delivered the promoters to each shopping centre to do the personal selling or immediate marketing to the customers. Technologies become more important and quickest in this world. DiGi also provide products and services in the internet. People can find the totally details information of the each products and services from the DiGi website. People also can have the latest products information in DiGi websites. Besides that, postpaid customer can check their expenses from the DiGi website to learn how much they have to pay.
Conclusion and Recommendation
The DiGi telecommunications companies IMC program are incredibly effectiveness because they're using all the promotional tools to promote their companies and also their products and services. Nowadays, every people stay in Malaysia they'll find out about DiGi telecommunications companies because DiGi companies create much awareness to the customers mind.
My suggestion is DiGi will keep ongoing to doing their promotional combination since it can help DiGi to improve their sales. Besides that, DiGi companies can do more being able to help world activities. Example doing many charities works and also donations to the people need our helps, to improve DiGi reputation and image of the firms become more people trust and like the DiGi make of telecommunications companies.
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