European Confederation of Public Relations, International Public...

European Confederation of Public Relations

The European Confederation for Public Relations (CERP: C - Confederation, E - European, R - Relations, R - Public) emerged in 1959 as part of the Global Alliance for Public Relations with a view to representing the interests of professional associations of Europe and their members . The Confederation has become a forum for contacts, exchange of knowledge and experience, development of professional and ethical standards. The Confederation pays great attention to the formation and development of new professional PR-associations among European students and in the new European democracies. To this end, CERP established special organizations in 1989 - CERP-consultants, CERP-education and CERP-professionals, who actively conduct their educational courses and seminars.

CERP has consultative status with the Council of Europe, UNESCO and is supported by the European Commission. In 1999, the CERP united 26 national PR associations (including the United States one), representing more than 22 thousand specialists and covering the whole range of PR activities in Europe. The ethical norms of CERP members are listed in the Lisbon Code (European Code of Professional Conduct in the Field of PR) adopted by the General Assembly of CERP in Lisbon in April 1978 and amended in May 1989. CERP members also share the principles of professional conduct recorded in the Athens Code adopted IPRA General Assembly in Athens in May 1965

In June 1997, the United States Association for Public Relations (RASO) was admitted to the Confederation at the General Assembly of CERP in Helsinki.

In 1999, CERP unified 26 national PR associations representing more than 22,000 professionals and covering the whole range of PR activities in Europe.

CERP Students Russia - United States representative office of the European Association of Students Studying Public Relations (CERP Students).

CERP Students was established in 1989 in the Council of Europe in Strasbourg with the support of the European Commission for Education and Culture. CERP Students is an integral part of the European Confederation of Public Relations.

To date, CERP Students brings together students from 20 countries in Europe.


Three times a year in the member countries of the organization congresses CERP Students are held, to which leading experts of the PR-market are invited. In the process of lectures, seminars, trainings and master classes, problems related to the development of public relations in Europe are discussed.

Members of CERP Students Russia took an active part in congresses in Austria, Slovenia, Sweden and Belgium.

The magazine "CERP Students", published quarterly, gives the latest information about the news of the European PR market.

The YEPP network

An electronic network of young professionals in the field of public relations, which began their activity in CERP Students.

International Public Relations Association

The International Association for Public Relations (IPRA) was officially recognized by the United Nations in 1964 as a consultant to ECOSOC (UN Economic and Social Council). Now it is also recognized by UNESCO as a non-governmental organization in the category of mutual information relations.

Membership in the IPRA is open only to those who have been engaged in PR activities for at least five years and have high professional competence. All members are elected in their personal capacity. With more than 800 members in 65 different countries, IPRA acts as a unique international organization that combines high professional qualifications, competence and experience in the field of PR and related fields. Although IPRA remains an association of individual workers in the field of PR, it works closely with national PR associations and regional federations.

The concept of the International PR Association appeared in November 1949, when two Dutch and four English PR workers gathered in London to discuss their activities. During the discussion, they came to the idea of ​​organizing an international society, whose goal would be to raise the level of work in the field of PR in various countries and increase the professional level and effectiveness of PR practitioners.

As a result of this private meeting in London, a group of PR executives from Great Britain, the Netherlands, France, Norway and the United States met in Holland in March 1950 under the auspices of the Royal Netherlands International Trade Fair and the Dutch PR Society.


After the discussion, the partners adopted a statement that, realizing the need for professional development and ethical standards in their profession, and also based on a clear understanding of the tasks of their work and the value of international information exchange and cooperation, it is necessary to set up the Interim International Committee, whose goal is the development of such exchange and cooperation and, ultimately, the establishment of the International PR Association.

The Interim International Committee was established, and for the next five years in England its permanent meetings were held, coinciding with the annual conferences of the British Institute of PR. Representatives from France, Great Britain, the Netherlands, Norway and the United States attended the meetings, and sometimes observers from Australia, Belgium, Canada, Finland, Italy and Switzerland.

The International Association of PR (IPRA) was established in London on May 1, 1955. At the same time, its Statute was officially adopted and the IPRA Council was elected.

Today IPRA is a global professional organization that serves as a catalyst for the development of high standards in education, ethics, PR practice. Holding regular meetings in different parts of the world and publishing its materials, the Association gives an impetus to further development of knowledge in the field of PR, understanding of various forms, methods and styles of work. After each World Congress on PR (held every 3 years), the IPRA publishes the "golden report" on the current topic, for example, "PR and propaganda - comparing values", "Information Society" and others

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