Explain The Elements WITHIN THE Communication Process Marketing Essay

Communication consists of sharing of thoughts, ideas and thoughts with another specific. On this communication process we pay attention, speak and monitor communicating thoughts. Communication process is as-

Source: (Communication Process)

The key elements of this process are as-

Sender: In communication process sender is the main one who is sending concept. The communicator influenced by two factors such as his/her attitude and the selection of appropriate symbol according to the device that made sender an efficient communicator.

Message: A communication is performed either in speech, writing or by alerts.

Receiver: A device is the person who receives the concept and results in understandable form and gives indicating to it. Communication will achieve success if so only when recipient understands the same thing that sender wished to communicate.

Feedback: Responses is the response that is given by receiver after acquiring meaning. This response can be verbal or non verbal (Communication Process).

Question 2:

Explain the components of an ideal Advertising Campaign?

For a successful marketing campaign certain element are essential which are as-

In on a monthly basis, plan for advertising calendar and campaign in advance which decrease the wastage of money.

Prepare the list of benefits that company is portion to their consumers.

Ignore misleading advertising that helps duplicate sales and business (Components of a successful MARKETING CAMPAIGN, 2004).

Question 3:

Explain the 7 steps in developing an effective communication.

Certain steps are adopted for a highly effective communication which is as-

Listening: Properly listen closely your receiver assists with the understanding of message. The fine art of listening also shows that you are considering talk.

Talk Short: In communication process avoid long and specific lectures for conveying subject matter. More often than not point-to-point answers are essential that facilitates effective communication.

Consider Using Name: To use individual's name to be able to handle them at the time of talk which increases performance of communication process.

Talk Confidently: At the time of communicating subject matter be ensure that you understand each thing what you are talking about. Deliver your tips confidently.

Use Non-verbal Communication to send your communication effectively: A highly effective communication is the combo of verbal and non verbal communication. Individual's body gestures, hand motions and voice tone sent your subject matter effectively.

Take treatment of your Words and Jargon: At the time of conveying meaning be assure that always use right and small words rather than using long and jargons which make complicated phrases.

Create Comfortableness: Prior to starting communication process, keep in mind to determine comfort atmosphere that delivers undivided focus on the individual and made communication process to be effective (Seven Steps for Effective Communication, 2011).

Question 4:

Explain the characteristics of 7 communication mix?

The characteristics of communication combination are brought up as follows-

Advertising is the significant means for communicating note to the consumers that build up long term image in consumer's head.

Sales marketing promotions used for highlighting product offers in front of consumers that rises sales.

It facilitates healthy open public relation through the method of news stories, news papers etc. and publicize on the market.

Events and encounters give platform for involvement.

Direct marketing such as telemarketing, direct mail and internet marketing immediately centered on the consumers which is more interactive.

Personal selling is the very best tool that facilitates personal interaction with consumers and easily evaluates responses of these (Six Characteristics of the Marketing Communications Mix You Should Know, 2012).

Question 5:

Explain the 6 steps in setting up the purchase price?

At enough time of setting a price strategies following step are considered-

Selecting Price Target: Defined price objectives in order to identify the positioning of market offering. Some objectives that may be continued around are as maximum market stocks, current profit and quality leadership that facilitate easy way to create a price.

Determine the Demand: Usually price and demand of something are inversely related to each other which means if higher the price than lower the demand and vice versa. Price factor impacts the demand of commodity.

Estimate the price: In this task, estimate the total cost that incurred in the development of new product that recover all expenses with decent come back on opportunities.

Analyze Rival Costs, Prices, Offers and Possible Reactions: To investigate the expenses, price, their offers and effect continuously so as to fully capture market.

Selection of Pricing Method: At the time of selecting pricing method be more emphasized on the competitor's product prices, cost of products and consumer's factor for the unique features.

Select the purchase price: When selecting price consider pursuing heads such as-

Impact of marketing activities n the context of competition.

Emphasized on the firms pricing coverage.

Influence of price on stakeholders (6 Steps to Setting up a Price Strategy for your organization, 2011).

Question 6:

Explain the three different action- type "pricing"?

An auction is an economic activity that is performed by the method of internet, sites like eBay etc. a few of the types of public sale are as follows-

Descending-bid public sale: This auction is considered as interactive auction format under which retailer lowers the price from advanced until the moment whenever a bidder accepts and ready to pay current price.

First-Price sealed-bid auctions: With this term auction, first of all bids were written and then provided to owner in the sealed envelopes. Under this covered bids submitted to t he seller.

Second-Price sealed-bid auctions: Under this public sale, bidder submit closed bids to owner and object is received by higher bidder and then after pays off worth to the next highest bet (Kleinberg, 2010).

Question 7:

Explain the five product levels?

Five degrees of product are identified as-

Core Gain: The product of services that gratify the essential needs of the individuals.

Generic Product: Products that made up of only those features and features that are essential for its working.

Expected Product: It includes set of capabilities mixed up in product which is expected by consumers during purchasing.

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Source: http://www. provenmodels. com/files/ef97cc7473755cf368f66d26fa9d7894/five_levels_of_marketing. gif

Augmented Product: It consists of those additional benefits and services that differentiates individual's product from its competition.

Potential Product: It consists of all the additional benefits and attributes a product might have potential to provide in upcoming years (Explanation).

Question 8:

Explain the three types of product classification?

Product categorised into three categories such as Toughness and Tangibility, Consumer Goods and Industrial Goods. Each product classification are described below-

Durability and Tangibility: Durable goods are that tangible goods that are usually survive for long period of time for example refrigerators. On the other hand non durable goods are that tangible products that are used in short time for example cleaning soap, fruit and vegetables. Other then these, services are intangible in aspect which emphasized on the product quality control.

Consumer Goods: These goods consists of daily shopping products that consumer requires in his/her daily life. It could be purchased frequently with least efforts.

Industrial Goods: Goods which are being used for industry goal such as recycleables, natural basic products, lumber etc (Kotler, 2002).

Question 9:

Explain the phases in the new product development?

The eight stages get excited about the development of new product which are as below-

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Source:http://lh5. googleusercontent. com/x3GT1AK5baw/TzmBAITzZtI/AAAAAAAAFzM/xXhBJSKiq_0/s640/Stages-Process-Steps-of-New-Product-Development. png

Idea Technology: The first step in the development of new product is technology of ideas that consists of marketing research, consumer suggestions, brainstorming suggestions and studying new products of rivals.

Idea Screening process: This consists of screening process of ideas whether it is good or bad before selecting or rejecting. In this step it is recognized that whether idea will be fruitful or not for business before execution.

Concept Tests: In this the info of new product delivered to a small band of consumer in order to evaluate their response towards new product.

Business Research: It is an essential step in the development of new product under which a detailed business analysis is conducted in order to determine whether product is commercially profitable or not.

Product Development: In this task, company made a decision to produce new product in the market for this purpose production department planned for producing new product and other departments co-operate in this procedure.

Test Marketing: This means to introduce new product in an exceedingly smaal market to be able to evaluate consumer's respose and reviews towads the new product.

Commercialization: After accomplishing test marketing if it is successful then company present that product in country with large investment funds.

Review of Market Performance: After launching at large level, company continuosly reviewed the performance of new product (Periods Process Step of New Product Development).

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