Exporting Halal Food TOWARDS THE China Market

In China, Halal food suits modern people's new requirement of healthy food using its supreme quality and also its characteristics such as "green, purity and non-pollution". Other than China muslims, other ethnic groupings in China also endears this nutritional culture. This means that in addition to the muslim community in China, Halal food is growing to learning to be a trend of dietary culture for your China community. The expansion rate of Halal food industry in China is keeping a constant rate of 10% every year, and in yr 2006, the trade amount of Halal food in China was over 2. 1 billion USD.

With the increasing needs of Halal food in China, The Malay Chamber of Commerce Malaysia (DPMM) of Sabah has made a affirmation to encourage the investment of Halal food industry to get ready for the growing demand in China. The Halal Industry Corporation's ceo also gave motivating claims to the Halal food industry, stating that although Halal products comprised to less than 10 % of the full total global trade, you can find a big potential for the HAlal industry players to tap the market segments in China, India and other non-Muslim countries because of the fact they are lacking the marketplace in their respected countries.

In recent information studies on the visit of Chinese language Top Wen Jiabao to Malaysia in Apr 2011, discussions have been done on the aspects of trade amounts between China and Malaysia. As China is designed to achieve a balanced bilateral trade with Malaysia by exporting more products to Malaysia, Malaysia will be opened up to the importing of Malaysia's goods and food products. China is an evergrowing market in Halal food which is a potential market that has a whole lot room to for the Malaysian Halal food industry to increase its business into. There are many leads in the extension of local Halal food industry to the China market, rendering it a jumpstart for local Halal SME food companies. The market development on the Halal products provides opportunities for the Halal food industry to help expand exploit the marketplace to meet consumers' demand and with Malaysia possessing a target to be the local Halal hub, such assistance from other countries helps in obtaining the target.

As a matter of known fact, Malaysia and other Southeast Asian countries have been enhancing their cooperation with China in a variety of domains, such as agriculture, production, fisheries and infrastructure. Such bilateral trade contracts have achieved productive results, creating a win-win situation between both countries. With the start of the Asean-China Free Trade Area, huge opportunities for future prospects of co-operation in conditions of trade between Malaysia and China for food business. China has also continuously encouraging Malaysian enterprises to get business opportunities in China after China opened up their market to foreign investors and welcomes other countries to export products to China. By having these advantages, it is relatively much easier to permeate the China market in conditions of food development, although difficulties still await the Malaysian food industry for the export of Halal food products to China.

The Halal food industry in Malaysia is very established and has gained trust from many muslim and non-muslim countries in the requirements of obtaining Halal certificates for foods in local food establishments. In China, Halal certificates released by The Islamic Development Division (JAKIM) of Malaysia are being known, and the Halal qualification of China is also being identified by JAKIM in Malaysia. Although there is no bargain in the stringency of the requirements to be fulfilled before the authorization of Halal qualification to food business, the federal government provides assistance through organizations such as HDC to provide training and consultancy and also knowledge sharing and information to companies that are enthusiastic in obtaining Halal certificates.

Current food companies that are involved in Halal food products get excited about the creation of ready-made food products that can be easily exported abroad. This scope can be further broadened with regards to the needs of the importers of Malaysia food industry. Other than planning to penetrate the China Halal grocery store by importing food products that are Halal that are either ready-made for usage or food ingredients that can be utilized for cooking and further development of Halal food products, recycleables such as Halal meat and mutton can even be one of the food commodities that can export to China. The slaughtering and food handling techniques that comply to the Halal expectations can gain interest from the muslim community of China, as the muslim community in China is minority and there might be lack of facilities that carry out Halal slaughtering and managing of such recycleables.

In order for Malaysia to attain the status as a key player in the international Halal industry, the government has integrated various programmes via administration and semi-government businesses. The Halal Industry Development Organization (HDC) has released the annual Halal Industry Partners Program (HIPP) that recognizes companies that play a significant role through involvement and contribution to the industry to help expand encourage capacity advancements for the firms. HDC also launched training programmes designed for both muslims and non-muslims that are willing to learn more about Halal creation and processing, in order to get ready themselves for future business development to other nations such as China.

Other than being well-established in the requirements to obtaining Halal certificates, Malaysia gets the resources to combine as a major Halal food developer in the international Halal grocery store. For instance, a Halal hub being set up in Bintulu, Sarawak and it is expected to be fully operational in the next few years. This major leap in Sarawak Halal food industry will drive Sarawak to becoming a major company of Halal food in the country with the adoption of modern agricultural practices. As the agriculture sector in Malaysia is well-established, the supply of raw materials and ingredients are often monitored to comply with Halal requirements. An adequate supply of recycleables and ingredients will be able to achieve with modern agricultural methods by implementing biotechnology to ensure the food produced is safe for utilization and for export. Besides that, being truly a muslim country, Malaysia provides the maximum environment and the culture to produce Halal food products that can fully meet up with the requirements in terms of religious viewpoint, thus gaining much trust in the international Halal food industry.

Besides providing proven requirements for the approval of Halal certificates in Halal food business, the diversity in ethnics in the Malaysian people brings about the introduction of creativeness and innovativeness in the meals industry. As China is a non-muslim country to begin with, local Malay or muslim delicacies might be harder to penetrate the food market of China, where in fact the society of China comprises of most Chinese that aren't subjected to Southeast Asian food. The imagination and innovativeness of local Chinese in modifying the traditional Halal menu will be able to record the Halal grocery store in China by adding Halal food that are more appealing to the muslims and non-muslims in China. Which means that Halal food that are meant for export to China can further hold to the selling point of Chinese in China to ensure market penetration of not only the muslim communities, but also to non-muslims that have increasing awareness of the goodness in Halal foods.

Efforts in the study and development of Halal foods also further make Malaysia into learning to be a world Halal hub. JAKIM has launched collaborations with the International Islamic University or college Malaysia (IIUM) in the research on Halal products including food and natural supplements, boosting the introduction of Halal food industry in the country. The main target of this collaborated research includes the knowledge of IIUM in a variety of domains of research in the recognition of Halal products that are clear of non-halal deoxyribonucleic acid solution (DNA) content, which can be an advancement in making sure foods being produced are authentically Halal with bare minimum chances of contamination from non-Halal options. Insurance agencies such studies, the integrity of Halal products made by Malaysian food establishments will be able to reach an increased level and even more trust will be given by the international Halal grocery store after the Malaysia Halal food industry.

For Malaysia to bolster its position further as an integral player in the Halal industry, the private sector is needed to broaden its role other than focusing on their strong creation capacity. The private sector should donate to the Halal food industry through business community's contributions to ensure sufficient funds for harnessing resources and adopt a holistic approach to consolidate the Halal industry. More reliable Halal resource chains should also be developed to support the development of the industry, which includes adequate way to obtain raw materials, ingredients, testing facilities, packaging etc. to ensure the purity of Halal products. Bigger companies could play their functions in nurturing the capacities of SMEs in becoming suppliers of Halal products and services to become sustainable suppliers and suppliers, in order to strengthen the source string for the Halal industry. Only by building and conditioning the supply string for Halal industry in Malaysia will the country is able to accommodate to the requirements in China, which is one of the most notable countries in people.

Other than seeking the co-operation of private industries to are likely involved in the initiatives to boost Malaysia to learning to be a key player in the Halal food industry, the initiative to merge the Halal food sector and Islamic money industry will further entrench Malaysia's leading position in the global Halal industry. As syariah-based companies were growing between 15 and 20 per cent annually with perfect complementation included in this, the industries formed the building blocks of the new monetary paradigm of the Halal industry internationally. Malaysia's advancement in Islamic money has resulted in a thorough environment that is abundant with diversity with vibrant finance institutions and constant product technology and market activity. While the Malaysia's Halal industry is worth RM15 billion and keeps growing by 5 % each year, the work of Malaysia's federal government and firms that supports the progress of Halal food establishments in Malaysia will be able to bring upon the capability of Malaysia's Halal food industry in the penetration of China's Halal food market and also further stand strong in the international Halal grocery store.

As a bottom line, Malaysia has an enormous potential to penetrate the Halal grocery store in China as Malaysia has recently obtained bilateral trading ties with China. The competency of Malaysia in producing well-recognized Halal food products and various assistance from the government and the co-operation from private sectors are also factors that will lead to the success in penetration of China's Halal food market.

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