Important Product Decisions In International Marketing Management Marketing Essay

Marketing strategies are the concepts and ways to increase the sales and achieve a ecological competitive gain. As burger petrol plans to start new store in India after reaching market in middle eastern countries. Burger Gas should follow marketing strategies as listed below.

1). Product Decisions-

A product is a physical good, service, idea, person or place that is with the capacity of offering tangible and intangible attributes that individuals or organizations respect as so necessary, useful, or satisfying that they are prepared to exchange money, patronage or some other product of value to be able to acquire it. Product decision signifies product chrematistics and various phases of life cycle.

Product decision should be as per the goals of customer and according to their culture views. India is a more cultural market, in which a anti culture product will effects all of the goodwill of the business. So, we have to value the honest issues of India while taking product decision.

Important product decisions in international marketing management are:

A. Market section decision.

B. Product combination decisions.

C. Product features.

D. Positioning and communication decisions.

A. Market Section Decision:

The first product decision to be produced is the marketplace section decision because all the decisions product blend decision, product technical specs, and setting and communications decisions depend upon the prospective market.

B. Product Mix Decision:

Product blend decision concerns the type of products and product variations to be offered to the mark market.

C. Product Specs:

This involves specs of the facts of every product items in the product mix. This includes factors like styling, form, size and other features and factors like presentation and labeling.

D. Placement and Communications Decisions:

Positioning is the image projected for the merchandise. For example, burger may be placed as veg burger, non veg burger, cream burger or egg burger. Communication identifies the promotional concept designed for the product. Obviously, both setting and marketing communication are incredibly much interrelated. For the same product, sometimes the placement and communication strategies differ between markets. For instance, non veg burger is a minimal listed gin in the New Zealand(its market); but when the company wished to present it in the India it found that there is no room in the thoughts of the consumers for another reasonably priced gin. So in the India the non veg burger was placed as a higher priced gin became very successful.

A product is thought as whatever can be wanted to market for attention, acquisition, use or ingestion that might meet a want or need includes physical objects, services, person, places organizations and ideas.

2). Costing Decisions-

Pricing is the idea of determining just what a organisation will get in exchange for its products/service. Pricing factors are processing cost, market, competition, market condition, and quality of product in the presented market. Costing is also an integral adjustable in microeconomic price allocation theory. Costing is a simple aspect of financial modeling which is one of the four P's of the marketing blend. The other three aspects are product, campaign, and place. Price is the one revenue generating component between the four Ps, the rest being cost centers.

Pricing is the manual or computerized process of applying prices to get and sales orders, predicated on factors such as: a fixed amount, quantity chance, promotion or sales marketing campaign, specific vendor offer, price prevailing on entry, delivery or invoice date, combo of multiple requests or lines, and many more. Automated systems require more setup and maintenance but may prevent costs problems. The needs of the buyer can be changed into demand only when the consumer has the willingness and capacity to choose the product. Thus prices is vital in marketing.

Pricing managers have perception that the procedure they use in arranging local prices can be employed to international price environment. What works here must work there was how one rates manager mentioned his feeling about international price setting up. This ethnocentric methodology can limit a firm's opportunity to grow and be profitable in international markets. Using typically the most popular approach to cost-plus price setting in foreign markets is too simplistic. Currency fluctuations, national and regional market regulations, ethnic differences, global financial trends, and politics variations all impact how prices can be set in international markets. All of them must be taken into consideration before a price is placed on the good/service.

International Things to consider While there a wide range of factors that universally influence all costing strategies; four are of particular matter to the international prices manager. The to begin these is government authorities interfere. It poses one of the biggest dangers in international pricing persistence, even if, there is merely a risk of intervention. Government intervention may take on many forms, such as, monetary and price controls, anti-trust legislation, non-tariff trade obstacles and financial reporting requirements. Countries with hyperinflation typically impose price handles. The implication for international costs professionals functioning in such market segments is that they have to develop strategies that permit them to quickly increase selling prices in response to the competition. Other possible costs strategies may also include transfer rates.

Pricing decision is the next most significant decision in Indian grocery store. Our targeted customer expect an acceptable price our product, as they can easily find the money for to buy and it can't result the budget of customers and the as for the company.

As there are a lot of existing food centers in Indian market. So we should go for competitive rates strategies for the easy cheap product and as well as we ought to keep some products in expensive school for high/abundant section customers.

3). Place (Circulation) Decision-

A channel can be an institution through which goods and services are advertised. Channels give place and time utilities to consumers. In order to provide these and other services, stations bill a margin. The longer the channel the more margins are added. Stations are an integrative area of the marketer's activities and as such are incredibly important. In addition they give a very essential information movement to the exporter. The degree of control you have over a route depends on the route type which is employed. Whilst for expanding countries(India), as explained earlier, channels are almost given, this isn't always the situation, so when exporting becomes increasingly more necessary, you won't always be the case. In deciding on channel design the following have to be considered carefully

· Market needs and choices.

· The expense of channel service provision.

· Bonuses for channel users and methods of payment.

· The size of the end market to be offered.

· Product characteristics required, complexity of product, price, perish capacity, packaging.

· Middlemen characteristics - whether they will force products or be passive.

· Market and channel concentration and company.

· Appropriate contractual agreements.

· Amount of control.

Indian market is very large and high development market. As India is a developing country. So, likelihood of growth are greater than a other developed/competitive country. One major positive point for the company is the in high expansion market there are lots of options/channels available for franchises. It includes high development chances in Indian developing market.

For starting Burger Gasoline in India we ought to pick franchisees. Initially we should go for big towns like New Delhi, Chandigarh, Mumbai, Banglore and after successful starting we would go for other local cities.

4). Advertising Decision-


Promotion/advertising is the major part of our own food industry, in which our targeted customers are always afflicted by the advertising effectives. A higher level of advertising always result and encourage our targeted customers to influence these to buy our product.

Promotional tools-

Numerous tools can be used to influence consumer acquisitions

Advertising-in or on newspapers, radio, tv, billboards, busses, taxis, or the web.

Price promotions-products are being offered temporarily as at a lower price, or some high quality is being offered for free.


Point-of-purchase-the manufacturer pays for extra display space in the store or sets a voucher right by the merchandise.

Other method of getting the consumer's attention-all the Space stores in France may take advantage of the prominence of the new store located on the Champs-Ely considers.

As per the marketplace we can use different channels of campaign like Television Mass media, News papers, Campaign offers, sources. As we've done survey on our determined test area, we ought to use advanced of Television Mass media promotion and research campaign offers like free discount coupons extra.

5). Integration and Link-

Integration is the concept of connecting and having all the activities jointly. In burger fuel, all the activities of marketing should be liaison and use each other.

Coordination and Control:-

Coordination- Coordination is the take action of organizing, making differing people or things work together for a goal or effect to satisfy desired goals within an firm. oordination is a managerial function in which different activities of the business enterprise are properly adjusted and interlinked. Coordination play a major role in burger gas with its international presence in the globe.

Integration vertically entails the mixture of several different marketing or production components under common possession or management. It can involve investments "forward" or "backward" in existing activities or opportunities in interlinked activities.

Integration horizontally means the linking of marketing or creation separable at the same level in the system, for example, a group of retailers. Integration can bring a number of economies to food marketing systems:-

Production/logistical economies: integration can bring economies of bulk, transportation and inventories.

Transaction cost economies: integration brings cost economies because the organization may become the sole supplier of goods and services to itself; included in these are bargaining costs, information system streamlining and centralized decision making.

Risk bearing advantages: vertical integration can overcome risk and doubt, i. e. by internalizing moves the business can get rid of the threat of variability in resources, outlets, and characteristics etc. More direct control over belongings may enable the firm to invest in control and marketing facilities which further enable the introduction of economies of scale. Typical for example nuclear estates and out grower schemes.

Market imperfections: these can be "absorbed" often by vertically integrated organizations. Taxes, prices and exchange controls and other regulations may be "absorb

b. Controlling-

Control is about keeping things on the right track according to plan against objectives, getting rid of and adding elements, reapportioning spend and reference as needed and informing plans for the following year. Control means keeping track of men (reference) money (budget) and minutes (time). The expected and the surprising can all have a significant impact.

There is no planning without control. Marketing control is the procedure of monitoring the suggested plans as they continue and changing where necessary. If a target claims where you want to be and the plan places out a highway map to your destination, then control tells you if you are on the right road or if you have arrived at your vacation spot.

Control involves measurement, analysis, and monitoring. Resources are scarce and costly so it is important to regulate marketing strategies. Control involves placing requirements. The marketing supervisor will than compare real progress resistant to the benchmarks. Corrective action (if any) is then taken. If corrective action is taken, a study will also need to be undertaken to establish the key reason why the difference took place.

Also We Can Offer!

Other services that we offer

If you don’t see the necessary subject, paper type, or topic in our list of available services and examples, don’t worry! We have a number of other academic disciplines to suit the needs of anyone who visits this website looking for help.

How to ...

We made your life easier with putting together a big number of articles and guidelines on how to plan and write different types of assignments (Essay, Research Paper, Dissertation etc)