Improvements In Productive Flow And Product Quality Marketing Essay

The main purpose of any business is revenue making which it derives by making its products and services available to people. The business enterprise models therefore, can be described as value propositions for various stakeholders for which the management evolves strategies and methodologies to produce goods and services in some particular industry and provides the same to the required aim for group or customers. It talks about how the business would function, identify the goods and services that might be produced for discovered customers, ensure the viability of the objectives and goals of the business enterprise to deliver ideals based services. Within the modern day environment of highly competitive business, impressive managerial routines become critical for increasing success without major capital investment. The newspaper would therefore concentrate on how the improvements in productive movement and product quality would effect on firms' sales and revenue.

Productive movement and quality product

Productive circulation broadly identifies the streamlined procedure for developing goods and services that contain minimal defects. Thus quality products are essential product outcomes of productive move within a manufacturing facility that greatly help in in get together the requirements of the customers. The streamlining of the various interactive techniques becomes intrinsic to the product quality control mechanisms that significantly help lower the entire cost of production. In the modern day times of cutting edge competition, Juran (2000) asserts 'all quality improvement occurs on a project-by-project basis and in no other way'. This is the basis of quality assurance techniques and request which the organizations follow in order to meet the challenges of that time period and maintain or increase their profit and sales.

Byrnes (2003) asserts that product movement management is a robust 'profit lever that can increase profits while raising customer service levels'. Thus, the organizations continually make effort to recognize factors and issues that would help produce the required result with efficiency and unparalleled proficiency. The many functions that can reduce time span and efficiently deliver email address details are used to increase income through quality products that corroborate with the changing customers' requirements. Small and big organizations like Standard Motors, Samsung, Sony, Ford etc. have all redefined their strategic goals to meet up with the changing equation of global business that mainly targets customers' choices and their satisfaction.

How it affects the income/ profit

Byrnes (2003) further says that 'product move management ties directly with service interval management because the costliest product circulation variance occurs in the primary product/primary customer quadrant of the customer service matrix'. The discrepancy in product development and customer requirements adversely effects the profits. Reducing variance and improving on operational operations leads to increased sales. Thus, advancements in efficiency that are intrinsically aligned to the changing tastes of the individuals promote sales and profitability of the organizations. Indeed, modern day environment of recession and tough financial condition, necessitate business to come up with quality goods at low priced thereby guaranteeing good profit percentage. Hence, Six Sigma approach to production becomes highly suitable for improved profitability of the organizations.

The improvement initiatives of business functions have been major imperatives of the corporate world throughout the world (porter et al. , 2000; Laraia et al. , 1999; Karltun et al. , 1999). The original approach to business has fast changed into an integration of varied interacting elements of the business enterprise that work cohesively to produce optimum results. Indeed, operations like JIT (just with time), benchmarking, TQM, trim production, Six Sigma, HIKE etc. have become important substances of business functions that have appreciable impact on the profits of the firms (Karim, 2009; Russel and Taylor, 1999; Kaplan and Norton, 1996 ). The usage of these initiatives in the traditional process of creation significantly improves the quality and escalates the performance final result of the organizations. Indeed, Mannan and Ferdousi (2007, p. 2) have effectively announced that 'now the main element to rivalling in the international market is to simultaneously improve both quality and output on continual basis'.

Lean production streamlines the development processes by figuring out and taking away the extraneous activities and 'noticeable' wastes that not donate to the effective product activity (Womack and Jones, 1994; Papadopoulou and Ozbayrak, 2005). The wastes are apparent and for that reason easily removable. These are good initiatives for improving productive stream for small projects where low investment is the necessity of the hour.

Six Sigma is the methodology of business techniques that eliminates defects thus promoting the product quality production at low priced (Mikel, 1998). It is used when the situation within the process is not noticeable. It was the brainchild of Motorola that was later followed by the auto industries so as to facilitate and improve production processes. The strategy includes simultaneous inputs from various different departments so as to measure, evaluate, improve and control the creation of services and services.

Integration of improvement procedures within the industry

Through focused procedure, the firms develop energetic business strategies to identify the critical factors of change and meet the troubles with creative inputs through collective perspective and shared goals. Indeed, '. . strategy must be considered a strong tool for guiding the introduction of a corporation over time' (Montgomery, 2004). The changing dynamics of the global business has necessitated development and incorporation of management strategies that go beyond the realm of individual company's concern and arrange for distinctive competencies to give the company market control.

Case study of PACCAR is an exemplary example of how innovative practice in development of quality goods significantly impact performance and sales. PACCAR is a multinational technology company that has specialized in state-of-the-art heavy duty pickup trucks, professional winches etc under various brands. It retains an exceedingly high standard of quality. From the evolving procedure for entrepreneurial creativity, it's been able to examine the challenges experienced by the company in reaching all its aims and aims within the framework of its concept and professional and organizational ideologies. It offers integrated Six Sigma strategy within its various business techniques. It has additionally complemented its six sigma strategy with HIKE or high impact Kaizen happenings to present new ideas of production movement improvement (PACCAR). Indeed, it's been progressive in its approach to tackle the far reaching implications of the changing technology and immediate globalization process through well identified and identified strategic goals and visions.

In these difficult times, the demand of products and services has dramatically come down and the customers are looking for bargain products which can be low priced but offer quality. The companies, therefore, are also required to cut cost and thereby, the prices, so as to use profitably. Ford Cars is another flagship corporation that has preserved its market position through strategic productive flow for improved quality products resulting in increased sales. It is rolling out active business strategies that would be able to identify the critical factors of change and meet the obstacles with creative inputs through collective eyesight and shared goals (Ford). Thus, timeliness, prices and quality become major factors to get leverage. Hence, new product management must include exigencies so that the three factors can collectively be contacted to help make the product interesting for individuals while at the same time, encourage creativity and innovative routines that give a unique perspective to participatory way of management and employees.

One of the very most interesting and essentially the most noticeable strategy of quality products has been that of McDonalds. McDonald's corporate strategy mainly depends on creating value through customer satisfaction. It's been in a position to gain effective leverage against its rivals by exploiting its inside resources that happen to be: brand equity, quality products and exemplary service. It offers evolved in to the best junk food centre through client satisfaction and reaching their changing preferences. The usage of technology and uniformity in its products has been the sign of its junk food around the world. McDonald's strategy to customise its products as per the changing requirements of individuals has been its major proper gain (McDonalds). Streamlined functions and uniformity in its production processes has noticeably lowered the overall cost leading to higher success for McDonalds even during recessive times.

Samsung is another highly successful organization that relies on productive circulation of quality goods to penetrate new market and maintain its market position. Presently Samsung is market leader in neuro-scientific semiconductors, consumer electronics and telecommunication accessories (Siegel and Chang, 2009). It is known for its quality innovative products that happen to be also cost effective. Its success is founded on its quickness based progressive products. The business focused on its strategy of growing research and anatomist skills so that it could improve and improvise innovatively on the electric powered and digital products of Sony, Phillips, Matsushita and Nokia. Samsung's capacity to launch its own products with added features with a great velocity, was a huge success with the prospective population. Samsung acquired geared its groups of professionals to keep a strict watch on the people's pulse and was therefore able to anticipate their needs and used to come up with services and features which were envied by its rivals.


One can thus conclude that managerial command becomes important concern in making decisions about the improvement potential in the various business techniques, especially productivity flow that can significantly impact sales and overall earnings. The fast changing dynamics of the business enterprise environment make it necessary for the firms to modify new operational reasoning and flow strategy that rely on quick analysis for improved production. Indeed, earnings is the praise of the business owner and main motive of the business. Thus, ongoing improvement in production movement for quality products that leads to improves profits becomes vital element in the contemporary business.

(words: 1576)

Also We Can Offer!

Other services that we offer

If you don’t see the necessary subject, paper type, or topic in our list of available services and examples, don’t worry! We have a number of other academic disciplines to suit the needs of anyone who visits this website looking for help.

How to ...

We made your life easier with putting together a big number of articles and guidelines on how to plan and write different types of assignments (Essay, Research Paper, Dissertation etc)