Introducing a New Product

Our new product is a toothbrush which is combined with toothpaste. The toothpaste should come from the toothbrush head when you press a button on the cope with. When the toothpaste is completed, you dont have to toss the toothbrush away because it can be done to buy our toothpaste recharge and to combine it with this toothbrush deal with. Recharges can simply be loaded. One recharge is made up of 12gm toothpaste and it is for 20 or 30 brushing. We have prepared to sell our product Feekul on internet (with our own website), in very- and hypermarket and also in pharmacies.

Nowadays many folks have a good education and this lead to a good job/job. Because of the internationalization of many businesses in the gap world, folks have to get hold of for doing their job companies and colleagues in other countries. They have to travel a whole lot and have to remain for a short while internationally. The toothbrush with toothpaste in a single is easy to allow them to bring it

All these folks of today creating a busy lifestyle, they have to work, they need to raise kids, they need to travel, they have to study and they have a big social life. Because of this they dont have enough time to be mindful about their selves. Its important to be mindful about your pearly whites, everybody knows this. Thats why you can expect the new created product Fee-Kul.

The section growth

All the segments of the market are growing in the future. It is already very easy to visit, you can enter into many countries without problems. In the future it will be more easier and cheaper to visit, this concentrate on group will definitely develop. There also will be more plus more students all around the globe. Because of the nice welfare it I will be easier and much more important for everybody to have a good education, this portion will grow as well. As last the business people, as a result of great internationalization it'll be more prevalent and important for companies to acquire many connections with companies far away. This will also grow, due to importance of the future well-being of the business.

The knowledge of men and women are changing. Everybody know how important the health of a human being is and they want to take care about that. It is normal to look two times in a time to the dental office and to clean your teeth twice a day. They are all common facts for people. But they want the best tooth and they want to take care about. Thats why people are sensitive to new products for his or her body that happen to be best for your well-being.

We have seen within the last years a few changes in the toothbrush business. There are various toothbrushes on the marketplace which are good for your teeth, gums, teeth color, obstacle bacterium, etc. you can purchase a normal toothbrush or an electric one. You can even choose the position of the hairs of your toothbrush. A couple of many choices to choose a toothbrush. The recent changes are a whole lot, but they are certainly not very different of each other. There are also a great deal of different toothpastes, you can buy them in all different using and tastes.

These are good products but not easy for taking rather than quick for using. Thats why we will introduce the Fee-Kul. The trend of today is to do all you can simple and fast, customers will like this thought. Our product is a product which ties in this trend: its a good product which will be proved by dental practitioners, its easy to bring and its quick to make use of.

Future predictions

The Fee-Kul is product with a good value, everybody can afford it. Its a fact that every person needs this product, everybody utilize it so that it is a common product. these fact is important for the near future, it means our product will not fail because of there is no demand. There is a demand and it is even easier and quicker in use than a common toothbrush.

Motorists such as demographic changes, monetary and legislative factors

Our product is not sensitive to individuals like demographic changes, financial and legislative factors. Its a common product and every person use and can use it. There are no factors such as this which will are unsuccessful our product

. Implications for our product

To put together our product, this can be a toothbrush with toothpaste in a single, named the Fee-Kul. It really is a fairly easy and quick product to use. People like travelers, students and people, which dont have enough time and are often not at home, will be our concentrate on group. We will to aim at people that have a active lifestyle and that happen to be often not at home and keeping someplace else, but we will to target at the most at the target groups that are mentioned previously.

Your programs to meet future demands and changes on the market

We will create our product like our idea. If you will see any demand or customers will have a demand of changing the product, we will do that. If customers are faithful to our product plus they want to help us improve, then you want to improve our product for the customer. It'll be more successful in the foreseeable future if we meet future demands and changes in the market.

3) Profile of Competitors

The main opponents and their products?

If you give attention to the really same product there are none competitors. But you have of course other choices in the branch of toothbrushes and toothpastes. Within this branch there a wide range of competitors, national and international. Many companies providing toothbrushes and toothpastes.

The most popular and known brands across the world are

- Aquafresh

- Colgate

- Oral-b

- Sensodyne

- Zendium

The most popular products are

- Normal Toothbrushes (many different options).

- Electric toothbrushes (many different alternatives).

- Toothpaste (many different alternatives).

All these brands has toothbrushes and toothpastes, but not a toothbrush and toothpaste in a single. There is a great deal of competition, but were with the Fee-Kul unique.

Advantages and disadvantages of the opponents offerings


Nobody gets the toothbrush and toothpaste in a single.

Many different options in toothbrush and toothpaste.

Easy to take with you, the others are big and not easy to have.

Other brands tend to be more known and has the confidence of the customer.

Quick to brush your pearly whites, by the others your need more time.

4) Competitive Advantage

The Fee-Kul is a distinctive product on the marketplace. Fee-Kul has toothbrush and toothpaste in one, is easy to use, is quick to use, best for your teeth and its not expensive. Everybody can afford and use it. There are a few competitors on the market which have related products, however, not the same product as the Fee-Kul. The Fee-Kul will be offered in outlets whit a good marketing campaign and a value for the clients of 2, 95.

5) Benefits to Clients

There are a few important benefits for customers when the buy the Fee-Kul

- Toothbrush and toothpaste in one.

- Easy to have.

- Quick to use.

- Good value.


This opportinity for the client

- they helps you to save money

- they helps you to save time

- they will increase efficiencies.

Because of the good value of the Fee-Kul, customers will save their money. Normally they need to buy a toothbrush and toothpaste, this is far more expensive then the Fee-Kul.

When the customer use the Fee-Kul, they'll notice how much time they save the use the Fee-Kul. You desire a lot of their time to place toothpaste on your toothbrush, this waste material of time is important for busy people each day and the evening.

The Fee-Kul is also very efficient, you can use it easy if you are doing a great deal of other things. You may just grab it and utilize it, easier is impossible. It is also efficient if you are going, you can put the Fee-Kul everywhere. It really is small and compact, so easy to have.

Buying the Fee-Kul will be very useful for the customer. As the above mentioned benefits, it will save money, time and it'll boost the efficiencies. All these benefits with a great marketing campaign are extremely attractive for customers to buy it.


When you are writing a business plan, the marketing and sales strategy section can be an important part of your formal business plan. This part essentially involves developing a marketing and sales strategy for your business. . . Those who find themselves considering lending your enterprise money or trading would want to know how you want to reach your target market and attain the market share you feel you can attain, which you've already mentioned in the market analysis portion of your business plan. The marketing plan will help them recognize that.

1) Income sources

Concerning the income resources, it's the first and more important step you have to concentrate on since it will determinate the viability or not that your enterprise. . . and the possible release or not of the merchandise! Will you earn money or get into debt? Have you got lowest resources to start it? And materials?

a) Capital

Before the creation in our company, we wanted to make sure to have lowest resources to kick off our product. . . it's for that we work 2 yrs after studies, to truly have a capital of 25 000 euro (split into 25 equal elements of 1 000 euro each for the five affiliates) reason behind the limited liability of the company. This capital is going to serve us when planning on taking the bills of getting into service of the society like the improvement of the deposit, the payment of the 3 first month of lease. .

b) Investments

Other individuals like us and friends help us presenting two kind of purchases


Kevin's and Anna's family help us offering computers and printing device for a value of 4 000 euro. . and an automobile for a value of 40 000 As well, we bought 5 tables and 5 chairs for a value of just one 1 250 euro.

Skills/ tools

All folks can speak two languages, english and the main one of your country so it's an important thing to work and expend our product, in a near future, outside Ireland. In addition, Anna K is polish, so it will be very easy to negotiate with polish companies to have a cheap price and a good quality, through the fabrication of the merchandise.

c) Bank account

We made a decision to choose the bank of Ireland. . to be able to have a loan of 300 000 euro. Having a calculator online, we can see that if we acquire 300 000 euro over 60 weeks, we will have to pay after 5 years 361 000 euro. We enclose our monthly repayment in the appendix #1 1.

[ http://www. bankofireland. ie/html/gws/business/finance_your_business/quick_quote/ ].

2) Marketing strategy

It's very important to have a heavy online marketing strategy. . . in order to target the good customer, to give him what he desires and he need. . but something which is not too full in the genuine market of toothbrush!

3) Pricing

The rates strategies will help us reach our aim for profit margin. We certainly have to ensure than we've included both predetermined expenses and varying expenses, and make certain our price will allow us to reach our respite even point within an acceptable amount of time. . . having profit. It is very important to give a cost which is coherent. Our aim for are business men who can travel a lot and spend additional money than others for his or her comfort, but young families and child. . . in the middle course! Our product is the first of our range and our company is recent (no market, no image etc), therefore the price should maintain consequence. We must mend a price in the average. . . to begin the activity, such as

An regular toothbrush: This contain one toothbrush, with two recharges (travel or an ordinary utilisation at home), and a side bag to visit. . for 7. 22euro and 6. 52euro for recharge.

A family load up: Complete, full and inexpensive, this pack offer two toothbrushes (adult and child size), two recharges, a dental care thread, and a clear plastic hand carrier. . for the tiny price of 20.

In addition, we choose a round price for the load up because it is not hard to remember. . . and it vehicle straightforwardness (our product is simply to work with, with a circular price).

4) Advertising and promotion

a) Distribution

To launch a product, it is vital to learn where your small business will sell its products and how it'll get those products or services to your customers in your your marketplace? Delivery conditions and costs? If there are any delivery or labelling requirements?

For both offers, we made a decision to use tree main interfaces

Sales pushes Costs Where?

Pharmacies / Packaging In Ireland

Internet Website Packaging

Advertising In Europe

Super and Hypermarket People of the company Packaging


Free samples

oil for the car

etc. In Ireland


Pharmacies vehicle an image of expertise, security and quality. . . so that it is vital for our company to be symbolized in this type of store. It really is cheap cause we don't have to spend a lot of money to promote. . . and we provide a good image of our product. Obviously, we will just choose pharmacies in Ireland in the four main towns that are Dublin, Belfast, Cork and Galway.


Internet is a sure and clear distributor, and folks came to search some of product to sell all the time. . . in Europe. It is a very profitable income source, but we have to be careful. . . and also to have a consequent cover advertising (tons of competition). In addition, we must offer short delivery conditions to compete. We will promote our product thanks to our website, where people will choose, compare and buy their products. It is a good mean to make earnings, without spend a lot of money in advertising and sales force. . . to absorb costs the first season.

Hyper and Supermarket

Hyper and Super is the communication mean in which we invest a lot (free examples, car, oil, presentation, flyers. . . ), but it is the more lucrative. It will help us to promote our product and give the image we wish, targeting a large panel of society. . . in Ireland.

b). . . and promotion

We have a budget of 500euro every month for advertising, to dispatch in every of our user interface (excluded shop online which includes his own budget)

Emblem and catchphrases

150euro to print out the logo design, and 250euro to printing and release our catchphrases

We are building our logo design by ourselves and manufacturers will put it on toothbrushes

With Feekul, you are cool An easy catchphrases to remember. . . and clear, to provide a young and nice image of the company.

Getting in touch with cards

100euro to printing phone cards. .

Online shop

Web hosting and website, a cost of 70 euro/ month (www. feekul. com). Our online store will definitely cost 1000 euro.

Vacations special promotion

5) Sales strategy

After understand really what the consumer would like and needs. . . it is very important to create a heavy sales strategy, to carry out what the company needs to make earnings, and sales!

We opt to sell our product in 3 kind of stores: pharmacies, online with this website in internet, and in supermarket and hyper in Ireland. It appears to be a good mean to launch and promote our product. . . to target a large -panel of inhabitants. 50% of our toothbrush will be sell online, since it is cheaper for us, and it allowed to soak up our cost the first calendar year. . selling around Europe. 25% of our product will be sell in pharmacies (to be able to have an image of quality and security) and 25% in hyper and very markets. . . the more expensive but the best mean to make our product popular. For these reasons we will have a competition benefits, because we are represented in lots of stores, in Ireland and in European countries.

We will promote toothbrushes by our very own, because of our formation. . . so we don't need staff to get hold of hyper and ultra, to find the disposition and make a deal, for the creation of flyers and we'll assure the delivery with our own car (we recruit one individual to drive the car) For this economical choice, we will be cheap. . . . without make any neglectfulness about campaign and advertising.

Concerning our goals

pharmacies: 150 toothbrushes for every single pharmacy/ month and 100 rechargers every month (2 000 pharmacies)

supermarkets: 300 toothbrushes for every supermarkets on a monthly basis and 200 rechargers every month (2 000 supermarkets)

Online: First five weeks 5 000 altogether (1 000/month) and after 2 000/month. . . rechargers 0 the fist month, then 500 until fifth month, and 1 000 before 12th.

We have an inexpensive product, impressive and commercialise in 3 different stores to target a large panel of the population.


1) Product evolution

Anybody who runs on the toothbrush will say you that it is not the best pleasure of the world and for a lot of men and women its a good nightmare experience. Consequently our company has to make an effort to develop many projects for the toothbrush second becomes a pleasure minute for the 6 billion potential users on the globe!!!

a) New product

If our product is successful and it will be a huge success, we will can to extend our selection of product in medical and hygiene

It would be a very good idea to develop a larger selection of perfumes toothpaste to gratify everybody. We must diversify to the basic perfumes which are bubblegum for child and fresh mint for parents. So with our product it will be very easy to propose toothpaste package with different perfume like mango, coconut or chocolate The perfumes list dont have end but we choice, after a market research, the best perfumes for the customers.

So without forgotten the most crucial perfume, a toothpaste plants-based or/and a bio toothpaste to follow/browse on the eco-friendly influx!!

Develop new perfume its a good idea!! Develop famous new perfume it might be better idea!! Indeed we're able to ask to the famous food brand like Twix, Mars, Canterbury, Bounty or Kinder

Appearance is increasingly more important in the new life-style and we are specialist in dental hygiene. Also a good oral health dont permit using a great look with very pearly white teeth, so we're able to develop a product which enable to go white one's teeth. It would some sort of pen which apply on your teeth. The Teeth White Pen

It could be a great thing to do research on a toothpaste tablet. Its another stage of the product. Indeed the news life-style create the raise the outdoor meal and decrease meal time. Our can answers to the new problem with Fee-KUL but a tablet toothpaste without toothbrush and normal water, it could be a best success on the globe.

b) New distribution channel

If our product is successful and it'll be a major success, we will develop new distribution route to send always more Fee-Kul.

You can buy sandwich, drink, pizza in a vending machine but also for any years newspapers, cigarettes, bouquets or condoms but you will want to our toothbrush? Indeed the principal characteristic of our own product is this mobility (With FEE-KUL, you can use our toothbrush almost everywhere and whenever). So we could ask to the hospital, hotel, bus or railway station, airport, motorway area to spread our product in vending machine. And it would be better do relationship with other health, heath or beauty brand for install mutually new vending machine.

In the same time our web site launch, we're able to launch a new website offer. You know, that its already easy for some years buy a lot of product on the internet and certainly every products of the world. So why not Fee-Kul??

The theory is simple: a toothbrush home delivery subscription package. Indeed a very simple report : typically, the European and so certainly Irish people change their toothbrush only twice yearly but a good oral hygiene requires a renewal at least every two or three calendar months. So our website will could be offer a subscription so that receive all both or three month a new toothbrush with a bundle of toothpaste fill up.

Maybe you'll be able to do partnerships with the insurances, tooth doctor or Mutual Insurance Company which propose our subscription website.

c) Promotion

If our product is a success and it will be a large success, we will establish promotion Channel to be always more famous.

The health is big deal for the all countries therefore also the dental hygiene; we are a big actor of the dental care hygiene. On collaboration with different country, we're able to offer free oral hygiene lessons in the institutions. It would be the perfect advertising: we learn the most important hygiene-based with this toothbrush and after the children discuss our product with her parents. We do the good for the family and for our company.

At the start, it would be a best part to execute a partnership with a huge brand of toothpaste (Colgate, Aquafresh). Indeed to use a famous brand could be boost the fame in our new brand. Certainly in payment we will have to give to this famous brand a share of the profits or sales.

But if we choose to get this done partnership we wouldnt develop ours news toothpaste perfumes and agree to the offer of the famous brand.

2) Patents and trademark

- Patents

The toothbrush with toothpaste inside already available, however its possible to obtain a patents license in reimbursement of money.

To get a license is the operation which is composed for the patents owner to provide the exploitation rights of its patent to some other people. The license is also a legal contract

- Register trademark

Our registration brand is completely necessary. Indeed we must protect our brand up against the potential competition. This registration is not an responsibility in the Irish rules but that allowed being the only real people who may use the name or the logo design.

Registering your trade mark creates an official record of your rights as owner of a specific trade make and makes it much easier to prevent others from using it.

- Trade tag registration grants a statutory right, subject to certain conditions, to avoid others from using the trade mark without the documented proprietor's agreement - i. e. to avoid infringement


- Registration confers an exclusive right to authorise others by means of licensing to work with the trade draw for the goods and /or services that the trade symbol is authorized.


The initial application payment is 70. 00. If the application form is successful, a registration cost of 177. 00 is payable. The payment for the renewal of a trade mark sign up is 250 payable every a decade from the date of filing the application.

As register trademark are territorial, indeed an Irish trademark is only valid in Ireland, we feel, that because are target market for our product expands beyond Ireland, it might be necessary to apply for patent protection in another country beyond the Irish jurisdiction.

The pursuing options are available to us


We can sign-up our brand just like a Community Trade Tag, that will provide registration in the 27 Countries of europe with the OHIM (Office for Harmonisation in the Internal Market ). Its quite easy because its necessary to ask just one registration for to be valid across the EU. For the enrollment of the Community trade symbol, there's a unique fee to be paid, 900 (online) or 1050 (paper). In a Word, as in Ireland a authorized Community Trade Tag is valid for ten years and it could be renewed indefinitely for further periods of ten years. Of course, also, they are tax to renewed the CTM.


We can also enroll a international brand with the International Bureau of the World Intellectual Property Company (WIPO) but its still more challenging and more difficult. In addition, contrary for a western european trademark, its not possible to register our brand in the world. Before we should choose each country that people want integrate this nationwide market.

- It wont be necessary to register a design because our product doesnt have a specific design.

3) Research and development

To constitute Research and development office in a new company be very expensive. Indeed which includes a big climb of bills (personnel, materials, patents or license). And secondly, our product our product don't possess a technology stock and dont require a high technology.

However technology develop very fast and have got a research and development middle will be essential in the foreseeable future to stay a competitive company on the healths market. Firstly, this centre will develop product in oral health like the toothpaste tablet or the teeth White Pencil.

But after some we're able to develop other products for the Health, Beauty or Health market.

4) System Guide Diagram

We follow the types of procedures below when developing a new application or solution for just one of our clients.

This diagram shows how M. A. S. K. A. get an idea, develop it and finally implement it. Our company is always striving to improve and looking at new ways to develop. All our departments work together to come to solutions. We test the feasibility and try to integrate and finally industrialize the merchandise before employing.

Introduction phase Begins when a client initiates a need or an opportunity.

System Concept stage Defines the scope boundary of the concept

Planning stage Includes Task Management Plan and other planning documents.

Requirements analyses phase Analyzer user develops user requirements.

Design phase Transforms comprehensive requirements into complete thorough system design report.

Development stage Converts a design into a total information system.

Integration and evaluation period Demonstrates that the developed system conforms to the specified functional requirements record.

Implementation period Execution of the system into a development environment, and quality of problems indentified in the last phase

Operation and maintenance period Describes tasks to use and maintain information systems in the creation environment.


1) Staffing

We need just a worker who is accountable printing the brand on your product. This job dont need a particularly qualification.

2) Operating plan

Product description

Fee-kul is a toothbrush with toothpaste inside. Brain clean has snap-on cover that protect bristles and toothpaste already inside in the brush handle. To dispense the toothpaste onto the brush head just need to twist the steering wheel on the side of the toothbrush.


Our companys headquarter take place in Athlone because we realize very good this town and also this is the centre of Ireland and all street go to Athlone. At the start our office is letting.

Communications facilities

Internet, fax and cellphone, www. feekul. com, , 090-6498115.


A vehicle, furniture (desks and seats), notebooks, printers, phones, bulbs, video tutorial projectors, kitchen facilities, coffee machine.

Costs engaged

Oil, bedding and furniture, wages, tax rates, rent and charges monthly bill, maintenance, business bills, goods.


To produce our product we opt to outsourcing. Goldcredit Mouth Care company will produce toothbrush and toothpaste. They will also focus on packing, but everything is designed by our company.

Quality Assurance

Goldcredit Oral Care company as an ISO9001:2000 certified supplier they offer superb quality.

Product Delivery

Our collaboration in circulation is Beatties Distribution Services Ltd. They will organise the safe and useful activity of goods.


From the beginning we are spend money on buying our very own warehouse to get in the future benefit from letting


We are you start with online shop and buying a area www. feekul. ie for 69 (excluding VAT) annually. Cost of building a web software is 500.

Product delivery

We have arrangement with courier that atlanta divorce attorneys Friday will need our packages. We can give discount to customers who'll buy more than 5 toothbrushes.


1) Product prices

To fixe our prices we include our costs.

2) Cashflow

3) Cashflow projections : summary

4) Income statement

5) Balance sheet

6) Loan

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