Long Term Prospects For Success In India Marketing Essay

If they could provide in a certain way because they would have studied the marketplace better rather than to preempt or enter the forex market without a good after general market trends, however due to the popularity that has the brand and the name of Coca Cola throughout the world I could almost guarantee the success of this all over the world. In conclusion, they had to investigate more in depth to ensure the full success of the.

Ans. Coca-Cola into the market a couple of years after Pepsi entered. While Coke's application was being denied, Pepsi's had been approved, giving them a head start in the market. It appears logical that Pepsi would reap the benefits of this head start in the market, however they were facing competition and market that didn't typically consume carbonated products. As Coca-Cola entered the marketplace, one of the opponents was prepared to align with Coke while Pepsi struggled.

Ans. Both companies produced promotional activities that aligned with sports and festivals in India. Repeating this allowed consumers to consider advantage of special sales and contests that encouraged the purchase and continued consumption of both products. Their pricing policies also were changing often. Coca-cola reduced their prices 15 percent to 25 percent to make their products affordable to more consumers. Coke also introduced a fresh size to seize more attention and gain more of the marketplace share.

Ans. A blend of what globalization' and localization' used to describe a product or service that is developed and distributed globally, but is also fashioned to support the user or consumer in a local market. Which means that the merchandise or service may be tailored to conform with local laws, customs or consumer preferences. Products or services that are effectively globalized' are, by definition, going to be of much greater interest to the end user. Both Coca-Cola and Pepsi created brands/flavors specific to India.

5. How do Pepsi and Coke confront the problems of water utilization in the manufacture of their products? How do they defuse further boycotts or demonstrations against their products? How effective are activist groups like the one that launched the campaign in California? Should Coke address the group directly or maybe let the furor subside?

Ans. I believe Coca-Cola does a good job of working with the citizens of India on cleaning up their water. It shows great initiative and commitment to the country to be working with them in such ways. One way to avoid or defuse further boycotts is to invite the groups involved to find out about and become actively involved in their prevention practices. Being completely open about their policies and practices could eliminate any negative perceptions that are incorrect.

6. Which of the two companies do you consider has better long-term prospects for success in India?

Ans. Pepsi seems to be doing better than Coca-Cola, especially in the water in bottles lines. However, with Coca-Cola's products already having separate names and lines from other American counterparts, they could have a better chance at long-term prospects.

7. What lessons can each company draw from its Indian experience as it contemplates entry into other Big Emerging Markets?

Ans. It's critical to take into account the government present within the country. Is it corrupt? Could it be hostile towards foreign companies or American companies specifically? Both Pepsi and Coke ran into these problems as they struggled to compete for the marketplace share for his or her products in India. Because of the environmental issues both companies ran into, it would be good for study the consequences that the neighborhood environment will have on your product as well as the result your small business will have on the environment. These issues go hand in hand. You will see effects which is important to know very well what they are and have a plan in location to counter the negative effects anticipated.

8. Touch upon your choice of both Pepsi and Coke to enter the water in bottles market rather than continuing to give attention to their core products carbonated beverages and cola- based drinks in particular.

Ans. I think their move to enter the bottled water market was very strategic and good for both companies. With the countless health issues that are apparent today in the US and in all other cultures, it's important to allow them to stay competitive. People are drinking more water, bottled in particular. It is a very logical step for the companies to enter the bottled water business.

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