Micro Environment Of HSBC

The whole world is now getting much competitive and varied. So the business organization conducting business globally will need to have to make their strategy in various way that will give them competitive advantage in the competitive global market. So the aim of this project is showing how an organization is making its global strategy and what the competitive advantages are they getting from this business strategy. As required, Hongkong and Shanghai Bank Company (HSBC) is chosen and analyzed in this task.

The HSBC Group has a history, which is unique. Many of its primary companies opened up for business over a century ago plus they have a history abundant with variety and achievement.

The creativity behind the founding of the lender was Thomas Sutherland, a Scot who was simply then working as the Hong Kong Superintendent of the Peninsular and Oriental Vapor Navigation Company. Noticing the substantial demand for local banking facilities both in Hong Kong and along the China shoreline and he helped to establish the lender in March 1865. Then, as now, the bank's headquarters were at 1 Queen's Street Central in Hong Kong and a branch was exposed one month later in Shanghai.

Throughout the late nineteenth and the early twentieth centuries, the lender set up a network of organizations and branches established mainly in China and South East Asia but also with representation in the Indian sub-continent, Japan, Europe and THE UNITED STATES. In lots of of its branches the lender was the pioneer of modern bank practices (Company guide)

This assignment includes evaluation of the business enterprise environment of this organisation by analysis of the micro and macro conditions and using different research techniques. Such as: SWOT Examination, PEST Analysis etc. This also addresses the research of the industry of the organization, the impact of globalization on the organization, and the international market where it functions its business.

1. 1 Micro Environment of HSBC Group

Stakeholders: Stakeholders of HSBC are always getting the inclination. There are different stakeholders of HSBC. Such as:


Media Publics


Citizen-action publics

Local publics

General publics

Internal publics

Suppliers: suppliers form an important website link in the company's overall customer value delivery system. HSBC sustains a strong relationship with all the suppliers of the bank throughout the world. So they always cooperates the bank in any type of needed.

Customers: The lender tries to target mainly five types of customer market segments. These are as: Consumers, business clients, reseller market, Federal government, and international customers. HSBC mainly preserves strong relationship with international customers for permanent profitability.

Competitors: Competitors will be the people to make the business enterprise environment strong and cause them to identify different new ideas to do business. They always make a good competitive environment and maintain a formal and cooperative situation of business.

Market intermediaries: Marketing intermediaries are composed of all individuals or companies who assist in the promotion, offering, and syndication of the business's products or services. They play an important role to make sure the progress of the business.

1. 2 Macro Environment of HSBC Group

External weather: An integral part of the Group's business strategy, announced in 1998, is the creation of a global brand boasting the HSBC name and hexagon icon. The symbol is currently a familiar eyesight throughout the world. The Group has embarked on the next phase - making the HSBC brand universally synonymous with its core worth of integrity, trust and excellent customer service.

Economic: Through the process of hearing individuals needs and then acting in partnership to deliver the right alternatives, HSBC is committed to help the clients make the most of their financial belongings. This claims the most beneficial economical situation.

Political and legal environment: HSBC operate on a worldwide basis, but also work on a local level to guarantee the cross-border distinctions are determined and any related benefits exploited. HSBC clubs of specialists ensure that whether you need solutions across the world, regionally, or locally, and they have the skills, competence, and resources to provide them. They automate as many functions as is feasible, even as ensuring retains control. So they have to cope up with the political and legal environment of the whole world.

Cultural environment: HSBC cases they are the visitors to speak to if anyone wants the following: -

Global cashflow co-ordination

Enhanced risk management

Improved security and audit controls

Minimized costs and reduced operating expenses

Maximized liquidity, dividends and interest benefits

This culture makes the business popular to the customer and the client can be satisfied by the service of the bank.

Resources (capital, people and natural): The Hexagon custom logo of HSBC derives from HSBC's customarily flag, a white rectangle divided diagonally. The look of the flag was based on the cross of ST. Andrew, The Patron Saint of Scotland. HSBC brand & corporate identity symbolizes what HSBC desires its brand to suggest to its customer. It is derived from the group. Without these resources it has additionally a sizable amount of capital resources and a sizable band of expert and trained employees.

Technology: HSBC's basic drives are Higher Production, Team Orientation, and Creative Organization, & Customer Orientation. The substance of HSBC brand is integrity, trust, and excellent customer service. It gives confidence to customers, value to traders, & comfort to colleagues.

HSBC is a prudent, cost conscious, ethically grounded, traditional, trustworthy international constructor of long-term customer connections.

1. 3 SWOT Evaluation of HSBC

SWOT examination is a process of situational research. Assessing a firm's advantages, weaknesses, opportunities, and threats by using a SWOT analysis is a fairly easy process that provides valuable insights associated with critical issues impacting a business.

SWOT examination

The inner and external situations can provide valuable information which will come in handy at times. The SWOT analysis categorizes the internal organizational factors as strengths and weaknesses and the exterior situational aspects as opportunities or threats. The strengths can be utilized for creating a competitive benefits, whereas weakness may impede the process.

The purpose of SWOT evaluation is to recognize important factors for realizing the goals. The inner factors of a business can be considered as strengths or weaknesses depending upon their impact on the organization. These may include all 4P's, workers, manufacturing capabilities, fund, etc, whereas exterior factors are technical changes, macroeconomic factors, socio-cultural changes and legislation, as well as changes developing available on the market.

SWOT analyses of HSBC are as follow


HSBC's talents are its resources that lay in

Cost advantages from proprietary know how is very advantageous.

It has a great value of Patents and trademark

HSBC has Important brand names

It also has access to natural resources

Accessible syndication network


The weakness can be insufficient certain strengths that include

Lack of patent protection

Deprived of usage of main syndication channels

Weak brand name

High cost structure

Inaccessible natural resources


The evaluation of exterior environment may bring forth certain new opportunities for HSBC, that are as follows

Technologies innovations

Elimination of international trade barriers

An untapped market need


Unfavorable changes in exterior environment may create threat to the organization. Some of them are the following

Consumers move to different brand

Arrival of substitutes

Strict regulations

Growing trade barriers

1. 4 Infestation Research of HSBC

1. Political Factors

This exercise dissects the politics, governmental, and legal areas of a specific business. Both local and global conditions are analyzed because federal, talk about, local, and international government authorities are major regulators, deregulators, subsidizers, employers.

2. Economic Factors

Economic analysis, a thorough study of national, regional, and global monetary performance and styles, represents an extremely important period of strategy development for organized, start-up, and growing businesses

3. Sociable Factors

The social component of strategic analysis relates to assessing the communal, ethnical, demographic, and environmental profiles of addressable market segments.

4. Technological Factors

Technology is a company enabler that has groundbreaking effect on the actual conduct of business. It contributes to reaching desired business productivity and efficiency. Technology is one of the key motorists of modern business organization. As an international organization HSBC make an effort to adopt modern tools always. So this will give desire to the firm.

2. 1 History of Bank or investment company Industry

The background of banking starts with the first prototype banks of stores of the early world, which made grain lending options to farmers and dealers who transported goods between locations. This began around 2000 BC in Assyria and Babylonia. Later, in early Greece and during the Roman Empire, lenders located in temples made lending options and added two important inventions: they accepted debris and altered money. Archaeology from this period in old China and India also shows proof money lending activity(Peter Garber, 2001).

Banking, in the present day sense of the word, can be followed to medieval and early on Renaissance Italy, to the abundant towns in the north such as Florence, Venice and Genoa. Possibly the most well-known Italian bank was the Medici bank, established by Giovanni Medici in 1397.

The development of bank spread from northern Italy through European countries and a number of important innovations occurred in Amsterdam through the Dutch Republic in the 16th century and in London in the 17th century. The financial crisis of 2007-2008 brought on many bank or investment company failures, including a few of the world's most significant banking companies, and provoked much question about bank rules.

In the Overdue-2000s financial meltdown brought on significant stress on lenders about the world. The failing of a big amount of major banks led to federal government bail-outs. The collapse and fireplace sale of Keep Stearns to JP Morgan Chase in March 2008 and the collapse of Lehman Brothers in September that same time resulted in a credit crunch and global banking crises (Jean-Charles Rochet, 2008).

In response governments round the world bailed-out, nationalized or organized fireplace sales for a large amount of major bankers. These situations spawned the term 'too big to fail' and resulted in a lot of discourse about the moral threat of these actions.

2. 2 The Magnitude of Globalization and Current Internal Issues

According to Modelski, globalization is a historical process which is characterized by a growing proposal between individuals on all corners of the globe (Modelski, 2003, pp. 55-59). However, as Heywood points out, it can make reference to various things such as operations, regulations, strategies, an occurrence or an ideology. He advises, its elusive interpretation lays in the fact that this "is not really much and it as a team" (2007, p. 143). The reason for the elusiveness of the term is that, as Heywood pints out, it involves many different elements which a variety of academics proclaim as its defining features.

This provides the best synopsis of what globalization is and what it entails; however, different perspectives on globalization view these procedures in several ways and provide competing explanations with their significance. The first of these to be discussed is the hyper globalist perspective (Held, D. and McGrew, A. (2003).

Each perspective is different however about how the globalization process effects on politics. The hyper globalists claim that globalization is leading the earth into an interval which will start to see the end of the nation talk about and the introduction of a worldwide governance system. The transformation lists on the other hands reject this idea, and instead claim that the nation state continues to be relevant in a globalised world, but must adjust to the problems that the increasing flows of capital and culture impose.

On the problem of cultural flows there is certainly again divergence among the perspectives. For hyper globalists, the path towards a homogenous world culture is inescapable as globalization grows.

For transformation lists, the process of globalization is creating a world community of diverse ethnicities whilst for the skeptics, social interaction and integration is little or nothing new. For the question on the scope the world is actually globalised, there is also contract and disagreement (Peter Garber, 2001).

For both the hyper globalists and the change lists, the contemporary world is more globalised than previously, with economics, politics and culture never more connected than in this age of mass media, internet and rapid communication. Globalization, they dispute, has touched every part of the world, and will keep on that trajectory in to the future. For the skeptics however, the planet is not actually globalised but is instead regionalized. To again up this lay claim, they indicate the substantial inequalities between countries in the western world, and the ones in the developing world.

2. 3 The International Markets In Which It Operates

HSBC's International Network

The HSBC Group's international network consists of some 7, 000 office buildings in 80 countries. A brief list is provided below

Fig 2: HSBC's International Networks

Country Classifications

To ensure that the main element resources (management time, capital, human resources and it) are properly allocated and that the exchange of best practice is accelerated between entities, the group has categorized the countries where it operates into 3 categories: the large, the major and the international.

These classifications are a function of sustainable, attributable earnings, the number of retail clients, balance sheet and size of operation. A brief demonstration of the classification is shown below:

Figure 3: Map of HSBC's Country Classifications

Large: United Kingdom, USA and Hong Kong SAR/Mainland China.


More than one million personal clients

Sustainable earnings greater than US$ 200 million

Business Focus

Concentrated group resources on riches management

Be a top 10 player in virtually any market or region served

Develop cross advertising, loyalty programs and value added products.

Major: Argentina, Canada, Malaysia, India, Kingdom of Saudi Arabia, Singapore and United Arab Emirates.


Sustainable earnings between US$ 100 - 200 million

Business Focus

Universal bank's (personal, corporate and business, and investment bank with local business)

Platforms for international group business

Next generation of large companies

Stable self funding entities

Onshore HQ

International: All of those other world


Cash flow below US$ 100 million

Business Focus

Platforms for international group business

Limited domestic presence

"Nursery" for growing management

Tomorrow's major businesses

Supported by just offshore HQ

Banks under the HSBC Group

Many of the members have transformed their name into HSBC, The Hongkong and Shanghai Bank Corporation Limited to introduce the complete group under one brand name.

Midland Bank

HSBC Holdings received Midland Loan provider one of the principal UK clearing finance institutions in 1992. Headquartered in London, the lender has an individual customer base of five and a half million, business customers of over half a million, and a network of almost 1, 700 branches in the United Kingdom. Midland has offices in 28 countries and territories, principally in continental Europe, with lots of offices in Latin America.

Hang Seng Bank

Hang Seng Standard bank, where Hongkong Bank or investment company has a 62. 1% collateral interest, preserves a network of 146 branches in the Hong Kong SAR, where it's the second major locally incorporated bank or investment company after Hongkong Bank or investment company. Hang Seng Bank also offers a branch in Singapore and two branches and two representative office buildings in China.

Marine Midland Bank

Marine Midland Lender headquartered in Buffalo, New York, has 380 banking locations statewide. The bank assists over two million personal customers and 120, 000 commercial and institutional customers in New York Point out and, in chosen businesses, throughout america.

Hongkong Loan provider of Canada

Hongkong Lender of Canada is the greatest foreign-owned bank in Canada and the country's seventh-largest bank. With headquarters in Vancouver, it includes 116 branches across Canada and two branches in the traditional western USA.

Banco HSBC Bamerindus

Banco HSBC Bamerindus was proven in Brazil in 1997. The bank has network of some 1, 900 branches and sub-branches, the second major in Brazil.

Hongkong Bank Malaysia

Hongkong Bank or investment company Malaysia is the most significant foreign-owned loan company in Malaysia and the country's fifth-largest loan provider, with 36 branches.

The British Standard bank of the center East (Uk Bank)

The British Bank of the Middle East (English Standard bank) is the major and most generally represented international loan provider in the centre East, with 31 branches throughout the United Arab Emirates, Oman, Bahrain, Qatar, Jordan, Lebanon and the Palestinian Autonomous Area, including an offshore banking product in Bahrain. The lender also has branches in Mumbai and Trivandrum, India, and Baku, Azerbaijan, as well as private bank operations in London and Geneva.

HSBC Banco Roberts

HSBC Banco Roberts was purchased in 1997. Located in Buenos Aires, it is one of Argentina's largest privately owned finance institutions, with 60 branches throughout the country.

Hongkong Bank or investment company of Australia

Hongkong Lender of Australia has 16 branches across Australia. It is the flagship of the HSBC Group's businesses there, functioning under the name HSBC Australia, and providing a complete selection of financial services.

The Saudi British Bank

The Saudi Uk Lender, a 40%-owned member of the HSBC Group, has 63 branches throughout Saudi Arabia and a branch in London.

Figure 1: Banking institutions under the HSBC Group

Other associated Group lenders are British isles Arab Commercial Loan provider, The Cyprus Popular Standard bank and Egyptian English Bank.

Customer Sections of HSBC Group

Personal Financial Services

HSBC offers a full selection of personal financial services, including current and checking account, mortgages, insurance, credit cards, loans, pensions and investments. In 2000, home mortgages over the Group - excluding Household - grew by 15%, while non-mortgage personal financing increased by over 20%. Bank cards in concern grew by 20% worldwide. Sales of repayment safety insurance and first deposit growth come to record levels. Current accounts balances in the united kingdom exceeded 10 billion for the very first time at year-end 2000. The amount of customers documented for e-banking services - via the internet and mobile phone - more than trebled in 2000. The internet made sales of over 2. 3 million products and 87 million trades.

Consumer Finance

Through Household International, Inc. , HSBC is currently a major company of consumer fund and a top 10 issuer of bank cards in the USA. Home provides consumer loans, credit cards, vehicle finance, mortgage loan financing and credit insurance to middle America. During 2004, Home achieved good organic and natural loan development, which it supplemented with collection acquisitions. The best growth is at the real estate portfolio and the mortgage services business, and also in branch-based consumer loaning. Synergy benefits with HSBC included store credit cards and point-of-sale funding.

Commercial Banking

The provision of services to small and medium-sized corporations round the world is core durability of HSBC. During 2000, HSBC increased its leading position in the united kingdom business start-up market to 21% and seduced record degrees of business current and first deposit account balances. Business internet bank was offered in 20 countries and territories, and the amount of registered users more than doubled to 600, 000. Money transmitting revenues, trade money fees, wealth, cost savings and insurance products all exhibiting growth during 2000.

Corporate, Investment Bank and Markets

This customer group includes four main business lines - Corporate and business and Institutional Banking, Global Investment Banking, Global Market segments and Global Transaction Banking - which focus on long-term relationships with major international corporations and organizations. Record results were achieved in 2000. The Global Markets business excelled, especially in international personal debt issuance, risk management and organized products, and foreign exchange. Global Investment Banking was entrusted with lots of landmark bargains in capital restructuring, corporate reorganization and strategic advice.

Private Banking

This customer group provides world-class financial services to high net worth individuals and their families. In 2000, Private Banking posted advanced financial results in all parts, led by Asia, which experienced a record year. New business initiatives and an over-all improvement in investment market segments led to increased customer activity across a range of products. An increase in discretionary mandates, as well as a strong demand for client-tailored organized products, contributed to raised fee earnings and coping income. Cash under management grew by 18%, reflecting both world wide web inflows of customer assets and enhancing market conditions.

2. 4 The Impact of Globalization on HSBC

Corporate banking is the most profitable portion of HSBC, since it includes globally recognized brand name and it offers competitive advantage in international trade and fund. But the character of competition in financial service is changing substantially. Most competitive advantages are not creating long-term benefits and at best are temporarily improving yesterday's business. From the analysis it seemed to me that personal financial loans of HSBC are mainly basic since it is less centered. Using the brand name and widening the personal financial product range, HSBC bank or investment company gets the potential to be the leader in consumer banking market of the country. So, the worried department should formulate strategy and regulations to be competitive better with the challenging opportunities of the future.

3. 1 Moral and moral questions

As a global corporation HSBC sometimes faces some problems in different geographical location. This problem is the moral and ethical question. The bank operates in several conservative countries. The sociological restrictions of these countries make some moral dilemma for the bank. The lender always tries to require with different corporate and business cultural affairs. So their different strategies sometimes have a little conflict with the existing ethical framework of those countries.

3. 2 Conflicts

When the lender started the trip in Africa in had to face a great deal of problems in operation. Because the people of Africa have different cultural ideals and culture. So the bank had to gradually cope up with the existing culture. The weather change of Africa also made some problems. The overall business policy got to change due to the conflict of the prevailing sociological forces. Although bank continues to be changing their insurance plan but still now there have some honest and moral issue. The anti-globalism plan of some countries makes the discord with the globalized policy of the lender.

3. 3 Legislation

Corporate public responsibility is the one of the key marketing policy of HSBC. The bank's main target is to involve with more international corporate and business affairs by means of CSR. This planning has the effect on global marketing. But the corporate cultural responsibility issue is not always smooth in all in the countries. Different countries and region have some legislation and bindings in restrictions relating to corporate interpersonal responsibility. In Asia the business enterprise policy sometimes faces some legislative hurdles and the lender have to handle some problems in businesses.


During the next World War the bank was compelled to close many branches and its head office was temporarily moved to London. However, following the war the lender played a key role in the reconstruction of the Hong Kong current economic climate and began to help expand diversify the physical spread of the lender.

The post-war political and financial changes in the world required the bank to analyze its strategy for continued expansion in the 1950s. The lender varied both its business and its own geographical pass on through acquisitions and alliances. This strategy culminated in 1992 with one of the greatest bank acquisitions ever sold when HSBC Holdings obtained the UK's Midland Bank or investment company plc (now called HSBC Loan company plc). However, it remained focused on its historical marketplaces and played an important part in the reconstruction of Hong Kong where its branch network sustained to broaden.

HSBC realizes that there are numerous challenges facing today's junior as they make to activate in the increasingly changing and complicated areas of the "real world. " Recognizing the importance of educating, motivating and equipping junior of all backgrounds to achieve a global economy, we began a partnership with Junior Achievements USA (Junior Accomplishment) in 1942. We extended this partnership to launch a worldwide initiative in 2006 and began working with JA Worldwide.

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