Mongolian Cashmere And Wool Marketing Essay

Mongolia is found in the East and Central Asia, which is a landlocked country and bordered with the Russia and China. The administrative centre city of Mongolia is Ulaanbaatar also known as as Ulan-Bator for internationally. The politics system of Mongolia is parliamentary republic and the populace is around three millions and the territorial size of Mongolia is 1, 564, 115. 75 kilometres2 which makes Mongolia the 6th most significant country in Asia and the 19th biggest country on the planet. Almost 50% of the population lives in the capital city Ulaanbaatar and the rest of the population scattered around Mongolia. You will discover four periods in Mongolia, through the summer visitors from all over the world come to Mongolia to explore the stunning nature of Mongolia because there are many places in Mongolia which have not been touched or ruined by individual. In summertime the temperature rises to +30C to +35C and in winter it is -20C to -28C which is very cold.

There are 21 provinces in Mongolia and every province has its central town. Mongolians are best known to the entire world as a Ghengis Khan and nation that lives as nomadic life-style. People who are in country aspect they maneuver around the countryside for the four conditions, in winter they move to the place which would be warmer and in summertime the place that have a more wholesome grass for his or her cows, horses, sheep and goats.

Mongolia is a growing country, in last couple of years the mining sector has been successful. There were many mining field uncovered, minerals such as platinum, copper and coal. Mongolia gets the biggest copper mine in Asia; it is Erdenet's open up copper mine. Also, there are Chinese, Russian and Canadian firms opening their companies and starting their mining business in Mongolia. Mining sector is an extremely big and rapidly growing in Mongolia. Around 80% of Mongolian export is minerals (platinum, copper, coal, tin, tungsten and molybdenum) and the rests are leather goods, pet animal origin products, and wool and cashmere products. Main exports associates are China, Russia and Canada. Mining is around 21% of the full total GDP and the agriculture is just about 16%. GDP (Gross Home Profit) is $8. 56 Billion US dollars at current prices and GDP expansion was 17. 5% (World Bank, 2011). Mongolian money is Tugrug and US$1 is equals to 1430 tugrug.

The 86% of the population are Khalkha and the others 14% are involves Kazakh, Buryat and Oirat etc. In Mongolia there exists more young generation than old era, almost 59% of the full total human population is under 35 years old, which is quite nicely balanced. The common population progress rate is 1. 469 % (IndexMundi, 2012). Standard dialect in Mongolia is Mongolian dialect and 95% of the populace speaks Mongolian terms and there is variety of dialects of Oirat, Buryat and Khazakh. Mongolians today using Cyrillic alphabet, however, in old days we used to utilize traditional Mongolian Script. Today, traditional Mongolian Script is being teaching in supplementary and high classes, because we do not need to neglect our culture. The most common speaking spanish is Russian terms and since 2006 English language is trained in every extra school across the Mongolia. Mongolian people very fond to their culture, we learn it from the early age and follow it even though we are developing to Western culture. Mongolians are extremely proud of the culture, since it inherited to us from our ancestors. A lot of the Mongolian people are Buddhists and the others of them are Shamanism, Christians and Muslims and other religions.

Mongolian Cashmere and wool

As a nomadic nation, Mongolian's life-style was herding the pets such as cow, sheep, goat, horses and camels. Nearly every household in country area has their own cows and sheep and goats. They breed these pets or animals, the key reason of country area people proceed to different places in various weather. Herding is very good for the people; they drink the dairy and use the milk to make dairy products, eat the meats, in the sunshine they shear the wool from sheep, goat and camels. They can use them and they can sell to other people, for the wool and skin they typically sell to the companies that make woolen or leather products. Mongolian cashmere products have very good quality and well known to the planet. Due to the geographic location and severe weather, Mongolian woolen and cashmere products are used quite typical. Cashmere and woolen products are more desirable to wear through the cold and moist the weather. Mongolian cashmere is known to be the softest, warmest and finest cashmere on the globe. Cashmere products are incredibly comfortable to wear and it is not like other fibers, it is very unique and pure natural product and it is made from Kashmir goat's wild hair. In old days, cashmere and woolen products typically used by the elderly and were not that common; the designs were very limited and generally used as blankets, head wear, shawl and gloves only. Today, in last few years, cashmere and woolen products have become more common. Companies began making clothes in many different designs, colors and so many more products and today cashmere products are considered as elegant and classy and found in high fashion. Due to the demographic changes such as consumers are becoming more familiar with cashmere and woolen products today growing demand on customer's desire companies are trying to improve their technologies to make more fashionable but still warm and comfortable products. Other very unique products are camel and yak wool products. Bactrian camel is very unique and gentle creature and lives in the Gobi desert, Mongolia. This beautiful animal produces one of the warmest wool on the planet. The yak wool is also very warm, tender and it is very light. You don't have of using so many layers of clothes when using cashmere or woolen clothes. Wearing many layers of clothes are very heavy yet sometimes not warm enough, however, putting on only one little bit of cashmere or woolen clothes is not heavy whatsoever even lighter and warm.

As mentioned earlier, cashmere and woolen products have become used by more and more people. Today, nearly every generation is wearing cashmere or woolen products, from young children to old people. Yet the growing demand and the growing systems and designs and colors, cashmere and woolen products are quite expensive today but nonetheless worth the purchase price. For instance: cashmere cardigan will cost around US$200-US$250 dollars and a warm legging is approximately US$70 dollar. Which is quite expensive, and the woolen products are tiny bit cheaper than the cashmere products. Cashmere and woolen products became luxury apparel today.

During the winter and springtime cashmere and woolen products are definitely more demanding than the summertime and autumn. Cashmere is the one of the big exports after minerals, and on a yearly basis, Mongolia produces about 6700 tons of organic cashmere and about 28% of the total world supply. Today, Mongolia exports over fifty percent of the uncooked cashmere to China. It really is becoming difficult for the domestic companies to get raw cashmere from herders, the reason is Chinese language companies are coming directly to the herders and will be offering more price for the uncooked cashmere.

There are few leading companies making cashmere and woolen products in Mongolia. Goyo Co. Ltd is the one of the first and biggest cashmere and wool companies in Mongolia. They use advanced technology to produce best quality cashmere and woolen products. Goyo Co Ltd produces 350. 000 pieces of good quality products yearly. Another leading company is Altai Cashmere LLC; they are the first cashmere company that obtained a certificate for assembling international quality standard ISO 9001-2001 and ISO 9001-2008. Both of these are the key leading companies in cashmere and wool industry.

In modern times, following development of the united states, modern culture is changing. People are becoming more informed and civilized, checking out different things beyond the Mongolia those causes people changing personal preferences on various things. One of these changes would be people's choice on fashion apparels. Changing personal preferences on cashmere and woolen product is one of these among Mongolian people, before cashmere or woolen products were not so familiar to the client. Nowadays, people know the value of the cashmere and woolen products and that raises the demand of these products and it resulting in cashmere and wool industry to build up in Mongolia. There exists more cashmere and woolen products for girls when compared to a man, fashion industry have been like this always that is basically because women wear much different kind of clothes when compared to a man. Currently, cashmere and wool industry is developing extremely fast and successful in Mongolia and even in other developed country cashmere is luxury good. After mining cashmere industry is Mongolia's most significant income earner. Vacationers who are browsing Mongolia, they love to shop and buy cashmere and woolen products and the prices are acceptable or if some products are bit expensive it will probably be worth the purchase price. Also, Mongolian people prefer to bring as a present to their friends in other countries. Cashmere and woolen products are incredibly delicate and needs to be cared very lightly; otherwise it will lose its condition or will be spoiled. It isn't easy to make any clothes in any color by cashmere or wool. As mentioned previously, cashmere is not like other fibers, it's very unique, which makes problematic for manufacturers to design and produce any kind of clothes, they want very high technology in order to achieve that. Due to the rising of demand and increasing of production, some of the cashmere and woolen product attributes have became low. Insufficient domestic content spinning capacity, leads some companies to send raw cashmere to China for refining and to transfer the yarn back to the Mongolia for manufacturing

Recommendations and suggestions

Since the cashmere and woolen industry, especially the cashmere industry is one of the biggest income earners to Mongolia, we have to encourage and contribute to the industry by purchasing our own country's cashmere and woolen products than other countries. Cashmere and wool companies should improve the technologies and the grade of their products to be able to meet the consumers need and would like. Due to exporting a great deal of raw cashmere and wool to China, the supply to the local companies had reduced. According to the Mongol Cashmere Connection, if the country had the capability to refine all the cashmere before exporting, the gains could grow.

Government of Mongolia should pay more attention to the cashmere and wool industry by giving and building more herding environment. Also, give more help to the herders in countryside, such as hay and bran etc. , for the pets or animals. Moreover, government should look for ways to help the companies to raise the capacity to refine the organic cashmeres so that domestic companies do not need to send raw cashmeres to China therefore, could keep all the gains to the country. As for the companies besides improving the quality and technology, they need to work with the gifted designers who is able to invent newer and elegant clothes. It is because fashion industry is growing fast and even though cashmere and woolen products are classic, but nonetheless need to maintain with the modern fashion. in my own view, if we're able to achieve all these, then Mongolian cashmere and wool companies could work with the worlds famous fashion designers and be the global brand. It'll definitely raise the country's GDP in future.

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