Shakarganj Food Products Small Marketing Essay

SFPL is a general population limited company create by the Crescent Group with the objective to diversify its business activities. The group has been doing business in your community for over a century and has a varied industry profile in sugars, textile, metal and farming. Its head office is situated at Lahore, Pakistan as the production crops are in central Punjab - the primary berries growing and milk offering region of the united states. The business is appropriately run by experienced management. The CEO of the company is also the portion Chairman of the Pakistan Dairy Association. SFPL's human resource has a huge experience in the dairy and food industries. Ongoing development and skill augmentation are a fundamental element of the staff development designed at Shakarganj. Shakarganj is working hand in hand with the Dairy products Industry of Pakistan to improve milk output and dog health.


There are extensive rivals who provide milk like Nestle, premium milk, loose milk, Haleeb, Dairy dairy.

Mission and Perspective statement

Shakarganj FOODS Small strives to be on the list of leading companies in the meals industry and it is committed to developing and selling reliable, high quality world class products.

SWOT Analysis


The strengths of Shakarganj Good Milk according with their marketing plan are

Premium Placement:

They have position their product very well. They are setting their product with clear note so that is why they are getting more customers towards them by revealing to them their exact needs and wants.

Available Almost everywhere:

They have very much strong distribution channels through which they can provide their product at almost everywhere.

Convenient: the merchandise is easy to make use of. The packages of Good Milk have a closure for the handiness to the customers.

PR with farmers

This company has operating with other variants as well so they may have very strong connection with their farmers and they are very pleased with their discounts they actually indulge for giving them good tips for fertilize their land that's why attaining a good reputation over the entire year. So we can say that people have an edge over others. They may have long term interactions with farmers that's why farmers always wishes' to provide milk to them.

Strong consumer & product research

Good milk always has done research specially before releasing the merchandise and after releasing as well they have very strong consumer and product research. This act can give them exact characters of the habit of these customers and help them to develop their profile for future concerns. There is also global research companions such as JWT Asiatic and Mars marketing plus some of other advertising agencies.


Their biggest power is their plant life they may have almost most advanced technology to process the dairy and give best to their customers.


The weaknesses of Shakarganj Good Dairy according with their market plan are

Low Quality Milk

As the business does not have their own dairy products farms so they are collecting dairy from different options therefore sometimes they face the condition of low quality milk.

Milk collection Cost

In these section as it is talked about they are processing the dairy by collecting it from other sources so clearly this will definitely cost them a great deal which means this could be their weakness that they need to bear the cost of collection as well. On the other hand if indeed they have their own dairy form close to processing centers then they can trim their this kind of cost.


As we realize they are selling tetra pack milk so they must have their own tetra load up plant however in the mean while they can be dependent on tetra load up company because that is the only option avaible to them in the case if they boost the price then they have to increase their price for ultimate consumer which is their weakness that they always be based upon tetra pack for their packaging.


Large Potential Market

According to the market research, 80% of the total market is using Open up Dairy which is more beneficial according to them. Shakarganj Good Milk has a large potential market which is the opportunity to grow their business.

Support by Government

Previously Federal has decided to support farmers because of the expansion in this industry which means this could be chance of this company that they can get benefit from the government schemes. They must be providing cheap products to the industry to maintain the progress.

Awareness among consumers:

Have better opportunity to give better to consumer this time around because people have become dissatisfied as they getting aware of the side effects for loose milk its cleanliness and health issues.


The hazards for Shakarganj Good Milk are the following


There is definitely having hazard from competitors same like good dairy getting the treat using their competitors because they're stronger in terms of funding and everything. Competition always creates a hazard because everyone desires to be always a market leader and to get maximum shares. Others brands are offering in the market from so long so they have more market share as compare to good milk. Good milk is facing strong competition which is the largest menace to them.

Price Differentials

As we realize that others are very strong so they have got strong influence in the market like they can offer goods in cheap rates then good dairy because big corporations having more leverage in conditions of earnings.

Consumer preferences

As this is a not big company so obviously they cannot spend huge more capital but on the other hand consumer's personal preferences changing over the time. Sometimes consumers purchasing electric power get lower and sometime they need some different flavour so company must handle every situation.

PEST Analysis

Political Factor:

Political environment always influencing the organizations same is the case with good dairy politics condition in Pakistan is not constant. They continue changing every day so it's straight influencing the matters of company. Due to unstable government there is absolutely no rules and order regarding consumer rights and the duty structure is not described in well manner so finally consumer is effecting from this conditions.

Economic Factor:

As everybody knows that financial crises occurring, in the world so economic conditions in Pakistan are not successful as well. Banking companies increase their interest levels so company gets loans with high rates of interest so ultimately they will be providing with high rates in market. Un-employment is also increasing daily and the purchasing vitality of consumer heading down so company have to market their products with affordable price while on the other palm cost is increasing because of high rate of inflation.

Social Factors

Population of Pakistan is increasing so company has more possibility to sell their products because dairy is the essential necessity of life. In Pakistan most people prefer to buy fresh dairy rather than pasteurize dairy. There is no specific choice for consumers that they would like to buy foreign product or not but nonetheless high income level community wishes to buy international or some renowned brand and low one's go for the cheaper and affordable products.

Technological Factors

Technology factors always effect on the success of the organization. Technology enables the merchandise advancement and makes services at good standard. This factor diminishes the probability of unhygienic milk and provides better quality of dairy. Good milk can store dairy for long term by using modern diet machines and fresh dairy will be available for consumer. Through technology organization can easy connect immediately and indirectly with consumers and within the business. Organization can increase the dairy dairy process and dried out dairy process technology.


In the web shell we can say that company is having strong position but as compare to others their financial position is lower than others so they must increase their budget by doing more opportunities to increase cash flow. Company having more opportunities for the marketplace because market is expending so they have significantly more market space. Company should triumph over their weakness and make sure they are power in future so that they can manage market every time.


http://www. shakarganj. com. pk/foods/foods_bro. pdf

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