In this job, I have to choose an organization or product which is prosperous in Hong Kong and evaluation what success critical factors to lead them success. I choose City' Super for the topic because supermarket are very popular in Hong Kong, almost all of the people have been buy things in there, so I wish to use this are accountable to make me know more about of these and use my learned to apply in the daily, so this is why I really do not choose other business.
City' Super was set up in Hong Kong in 1996, City' Super is a "Mega Lifestyle Area of expertise Store" that provide a genuine "one-stop-shopping" experience for busy urban customers, their stores have to become a part of these customers. They have more than 1, 200 employs across their four retail brands, City' Super to be specialized in become the earth retailer, they assure to use purchase from the globalization to provide high quality customers. City' Super advocate to provide friendly customer support and a great shopping environment support their fine products and their one-stop-shopping clarify means that they convene customers' daily needs. City' Super has three main components, they include the Food Market, the life span Division, and the grilled Deli. This three primary components can provide a lot of chooses to customer to choose.
City' Super sometimes provide the promotion in their supermarket, for the new product for their sell, it can let their customer to learn more information of their new product and increase the sell performance of the new product. City' Super have lead into different kinds of product in their supermarket, and almost all of the products are specially and go deep into and, for this reason City' Super can supply the need with their customers which want a specially product. City' Super also worry of the relationship using their customers, they may have set up your blog on the site, they have provide a great deal of information of these product and they have provide some recipes on the website, customers can get the information and present the view easily. City' Super have put a great deal of tool on keeping the dedicated of the customers, so they have to hold a great deal of activities for their customers to join, like the cooking class and the actions for some happening, it can improve the relationship with customers far better.
City' Super have create the membership with the customer, when the clients buying in their supermarket, customers can use their member greeting card to save the draw for the value using their buy, and they may use these marks to switch the coupon, it can benefit City' Super to keep their customers.
Although City' Super is a large-scale supermarket, but almost all of the product for his or her markets are from other country, there have a little products are come from the local, this means that the clients cannot easily to buy the local product for his or her need and they will go to other supermarket, and that will decrease the sell of City' Super.
Since City' Super is provide the high quality product because of their main of sell, almost all of the products are travelling from other countries, this will increase the cost of the merchandise, City' Super must boost the price of these product, it will reduce the customers that they don't want to pay money to buy expansive product.
City' Super is using the "self-service" retailing strategy for customers and they possess the large portion of their supermarket, when they always want to keep their goods shelves clearly, they need to use lots of time and the personnel to put things in order.
City' Super is large-scale supermarket, their operation expense is bigger than other ordinary supermarket, since their supermarket area is large, plus they need to pay a large expenditure for the hire and power rate, they also want to pay a large expenditures for the personnel by the management of supermarket.
Most of the merchandise that sell in City' Super are come form other country, so City' Super want to work with additional time to found new product to exchange their produce which away of season, which can make City' Super always sell the out-of-date product, and this gives the stale image for customers and cannot attract new customers.
The advertising of City' Super is nothing like to other ordinary supermarket, they don't have do the promotion on the popular medium, this make City' Super can not give visitors to know their supermarket and the information of them, it will make them cannot development the business enterprise effective.
City' Super have just open about four branch store in Hong Kong, it'll to limit the positioning with their customers, when people not near these four branch store, they cannot visit and purchase things conveniently and it benefit City' Super development in Hong Kong.
The opportunities of City' Super
City' Super is large-scale supermarket and they have a huge area to allow them to sell product, in order that they can offer more types of products which cannot find in normal supermarket, such as souvenir, catalogs and kitchenware, it can make the merchandise become diversification for sale in City' Super and boost the interest with customers.
City' Super can also set up the area for their customers to use rest, they can offer some special treat for selling to their customers to take pleasure from, and it can take care of their customers attentive and given a good image of their supermarket service and they can easy to keep carefully the romance with customers.
City' Super have setup their supermarket in the shopping centre, the shopping centre have more people to stay static in for shopping, it can ensure there have many people to visit in the City' Super and ensure there have a big opportunity for sell.
City' Super have a opportunity for create in Hong Kong, because the majority of Hong Kong people admire to raise the quality of live, they don't worry to pay more money to get the highest quality's product, it make City' Super can have an adequate customer source, also Hong Kong have catch the attention of different country of folks to come for his or her living, so these people will have different dependence on the lifestyle, City' Super have sell product from different country, which can fit the need of the individuals who originated from other country.
Since City' Super can take place of some special activities, such as preparing food competition and the event activities, these activities can entice people to come to see, this can let visitors to know more about of these which can receive the function of promotion.
The dangers of City' Super
Since City' Super is sell high quality product for the main, there for the costs of these products will place higher than other standard supermarket, people will choose to buy product in the lower price when they no need the high quality product, it will decrease the competitiveness with normal supermarket.
Hong Kong is a tiny area with living a huge group of people, therefore the land become very less and expensive, City' Super is large-scale supermarket plus they need a large area for set up their store, for this reason they are scarcely to found out the region to agree with their need.
Most of the merchandise of City' Super are result from other country, and this means there will need a very long time and long distance to be covered for the transport, in the travelling process there will have involve a great deal of risks, a few of the risks will to lead the merchandise damage, and give the lose for City' Super.
City' Super is a large-scale supermarket and they have provide more products for customers than other regular supermarket, their procedure mode such as a department store, it means that their competition no just of normal supermarket and it also include the office store.
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