SWOT Of Pizza Hut Marketing Essay

You are recently appointed as a marketing supervisor of an pizza hut restaurant. You are needed by the management director to recognize the following to improve its market talk about. You are required to use the company and the merchandise of your choice this task.

conduct a SWOT evaluation on Pizza Hut Restaurant at your place to identify the business and market show status

what will be the macro-environmental factor would impact on the procedure of the pizza hut restaurant in Malaysia

1. 0 Introduction

The fathers of pizza hut are brothers Dan and Frank Carney. They start this business in their hometown. Wichita, Kansas. They lease a tiny building at 503 south Bluff in downtown Wichita and buy a secondary pizza equipment to make pizza. Now let's talk about SWOT. SWOT define as STRENGHTS, WEAKNESSES, OPPORTUNITIES, and Risks. If indeed they want to get started on a business they have to do research and understand the SWOT for his or her company. Because every company have their benefits and drawbacks. In order to solve the problem based on the situation. Let's talk about pizza hut that near my place. I reside in pasir puteh. The nearest pizza hut restaurant is locate at gunung rapat. This past year pizza hut experienced set up a restaurant at gunung rapat with KFC(Kentucky Fried Chicken). They are the bigger and most significant restaurant in Ipoh. Therefore the consumer no need go to far from their area to use their meal. It bring a great deal of convenience to consumer. Although pizza hut provide delivery service but need to extra fee. If is a long-term consumer it will be the top amount in few month later. Let's talk about the pizza hut restaurant that is near my area. This new pizza hut restaurant is not used to us. so that we cannot get information through internet


2. 0 SWOT of Pizza Hut

After Few day research and observation. Let's speak about their strength. pizza hut own a solid durability because pizza hut have built an extremely big and strong dynasty. Pizza hut had start their business in very long time in the past. it already brings into the history. Most the consumer know pizza hut. Because pizza hut is very popular and famous a good 3 yr old buy also know pizza hut. This may know that pizza hut had built their emperior. Most consumer will take a burger food in McDonald, if indeed they want to eat fried chicken they'll go to KFC. If indeed they want to eat pizza hut they'll choose to take their food at pizza hut. They'll not choose papa john or domino because they are still new for Malaysia. They remain new for our area. Because pizza hut give self confidence to the buyer. The management division are making improve predicated on their food, price, and services. Pizza hut also have the among of customers because some customer are permanent customer. Although pizza market is large but they are still a great deal of customer a loyal to pizza hut because their price are significantly. Pizza hut also have a good reputation among customer. This is the reason they can survive until today. An enterprise not just need to have good service, way prices and good quality of food, it also need to have a good reputation so that consumer will come again.

Next, let's talk about their weaknesses. KFC have a great deal of strength but their weakness also not less. The serious weakness of pizza hut is the consumer are extremely confuses about pizza hut is an easy food restaurant, american restaurant, or a Japanese restaurant. Because junk food defines as prepare quickly and easily that are sold by restaurant. You are able to finish off you meal in short time. Everyone understands pizza hut are selling pizza a good kid also know this fact but in the true history pizza hut aren't only retailing pizza. They also sell tempura this is a Japanese food, they heading to turn out a thai tuna roll this is a food from Thailand. They also retailing steak or lamb chop that are from traditional western country and lastly the new menu are appear grain, and this grain are not made with cheese it made assam. As the consumer they are actually confuse to know that this is a remix restaurant or traditional western restaurant or pizza restaurant. Because they keep come some product that is not related to pizza. I can sure in few time time it'll turn out burger. it'll be a very frightening phenomena because how could a restaurant that are name pizza hut but will come out the merchandise that are not related to pizza hut. Pizza hut fear so much their market sharewill reduce in order that they keep come out some product that are no related to pizza. Every restaurant have their specific food. Pizza hut are good in pizza, they can not good in deep-fried hen or burger. pizza hut R&D team have to think and do research for pizza only. If they do research to deep-fried chicken or burger. I think majority of the buyer need pizza hut change their company to remix restaurant. Second weaknesses of this restaurant are their delivery service. We realize to be punctual since standard one but pizza hut delivery service are not punctual at all. Because of this situation it will lower the image and less people will choose pizza hut. The buyer will choose call domino pizza. Because if they are past due for the delivery their company will give some free voucher to you. Pizza hut should think again and perfect their problem so that their market show won't reduce.

Third. Opportunities. They has lot opportunities. Pizza hut are usually source or sell their product to teenager or young son. Because the majority of the son and females like junk food the most. so pizza hut can give some praise or extra to them permanent support consumer. so that they will come back again. Pizza hut also can concentrate on to old man. Because most of them provides their grandchildren to pizza hut. Most of the child will call their grandparent to bring them to fast food restaurant.

Consumer need are can't fulfil, so pizza hut management should turn out more product to entice consumer. so that they can fulfil customer demand. Due to good reputation pizza hut curently have around 34, 000 branch of restaurant. This consequence is from reputation. Pizza hut also need to buy or get new technology so that they can utilize this technology to made and produce more pizza to provide to the consumer it can fulfil their demand and needs. in 2000 century technology bring a whole lot of convenience to human being. Pizza hut should use this technology to make nice pizza to consumer. Although now pizza huts is the 1st devote market show but other pizza company also strengthening. Pizza hut should improve more if not they will be forfeit by the marketplace.

Forth, menace. In Ipoh have a whole lot of junk food restaurant. That not only has pizza hut. that likewise have McDonald, KFC, Domino pizza, papa john, Kenny Roggers and etc. Although the marketplace is very large but the market is very low so that so everyone are able to obtain a meal from fast food restaurant. one group of pizza hut meals cost RM 10++ for a person. Most them choose to prepare food at home because the price is very low. Second danger to pizza hut is established a new regulation. In the event the pizza hut management setup a policy that setup a fresh price, reduce the size of the food. it also will influence pizza hut. Third risk of pizza hut is shifts in consumer taste away from the firm's product. A permanent consumer will shift their flavour if a fresh pizza company acquired setup. Because will may be tired pizza hut they'll make an effort to eat other company pizza hut.

Conclusion of the question

Lastly, although pizza hut have a lot competitor nevertheless they still could possibly be the leader of pizza. Because pizza huts have a great deal of advantages. Pizza hut always provide service that other pizza company that can do it. pizza hut should correct their weakness and keep improve their strength so that they can always be the first choice of the pizza and get 1st in market show This is why why pizza hut are the 1st place among other pizza company. Because they have a good reputation, long record for their history and good brand. it will bring a great deal of income to pizza hut because this company experienced given a whole lot good work.

Market share

In my area market talk about of this pizza hut restaurant is occupied 30% between Domino pizza, McDonald, KFC, and Burger King. Because almost all of the consumer prefer to eat pizza hut. Everyday pizza hut also have among of customer. They have really big market share in my area. Because they always create a great deal of new product to fulfil different consumer demand. If the market share increase in order to earn much more and can open up my restaurant all over the world. Pizza hut restaurant will be the top brand junk food restaurant among all that other pizza hut company.

1. 0 Release

Marco environmental factor are PESTLE. Every company are effect by this factor. Let's speak about PESTLE. PESTLE defines as a method for reviewing the macro environment. PESTLE stand for Political, Economic, Sociological, Technological, Legal, and Environmental. A firm business may be effect by this factor. Factor of PESTLE make a difference pizza hut business so their management should appropriate their oversight.



Now let's discuss first macro environmental factor that are Political factor. it'll affect the operation of pizza hut restaurant in Malaysia. When the election nearby, everything in the market will increase their price. so that not everyone should come out to take their dinner. They will choose to cook at home. Because of this election the duty increase. This environment comprises laws, government businesses, and pressure group that impact and limit various organizations and people. Sometimes this happen also will be create a fresh business. Because sometime politicians will low down the price tag on the shop so that they can get more supporters to succeed the election and win their center. Because there have a great deal of negative concern on the federal government nowadays. Our country does not have a good romantic relationship between other country it'll effect travel and leisure in Malaysia. it will decrease our country current economic climate and also pull down businesses throughout Malaysia. Politicians will keep control number of restaurant. so that pizza hut have to push to create new restaurant in other country. Although demand is very high but pizza hut cannot cater the demand. it'll bring down the economy because of the decision of made by politicians.

Second macro environmental factor are cost-effective factor. it'll affect a whole lot and will lower pizza hut business because of inflation rate. If it really will not only food increase their prices, Commodity also will increase a great deal. it will have an impact on the business enterprise of pizza hut. it also have features of macro environmental factor that is Progress in spending power. If the overall economy of the united states is good, then development in spending vitality increase faster. Because consumer can spend their money with no stress. Current economic climate will affect too much to the buyer. If the marketplace is good then their business with increase if there possessed decrease this means Malaysia market is not good. Moreover, Recession or Boom is a primary effect to the pizza hut because business make a difference by one change. If our country economy drops other country will buy our currency so that they can make money using that. When the current economic climate drops less people will buy pizza hut share. If the current economic climate drop the headquarter won't choose to set up new restaurant in Malaysia. so if Malaysia economy is good then everything will be better. overall economy can make a lot of changes to determine pizza hut business increase or cut down.

Third factor of macro environmental is Socio-culture. This factor is a very important because it also will affect pizza hut restaurant. Let's speak about some exemplory case of socio culture. Now let's tell about this circumstance. Nowadays individuals eat out more often because they're less house wife, all mother of the family members have to go out to work to earn money. Some mother don't know how to cook or to make a dinner in the house in order that they rather choose to eat at outside. Pizza hut should come out some plan to the people that take evening meal at their restaurant in order that they will come again. Some mom is very lazy to prepare at home because after cooking they need to wash the plate. Another reason that they don't like to prepare because after working they'll feel tired these are lazy to prepare so that choose pizza hut or other junk food restaurant. Nowadays kid prefer to eat junk food a lot. one of these are pizza hut. in 2000 century parent commence to love their kid more, give a good environment to them. Father or mother will follow their children decision. If their children prefer to eat pizza their mother or father will bring these to pizza hut. it will increase the pizza hut business.

Forth factor of macro environmental is Technical factors. Pizza hut are the top brand between other pizza company, example domino pizza, papa john, and other pizza company. so their website are design in nice to learn and good design. Pizza hut have their own homepage. The consumer can make order through the website it'll be very save time and it will get less mishap to happen. it also provide a menu to let consumer to read through. Consumer finish read through the online menu they can straight away to make their order. it really bring convenience to the buyer. Pizza hut always update their latest product into their website so that consumer can get the information of their website it really save time, spend less and save petrol. Because consumer no need to go with their restaurant to understand this latest information. Although pizza huts always send flier to every house but is faster to get latest information from other website. If the buyer order by using internet it is easy to arrange. it can ensure low likelihood of making fault take order from mobile or texts. When we use phone to make order it might be oversight because sometimes the staff member can't noticed properly but if consumer made order utilizing the internet I am less accident. Example their delivery won't send to other area. Consumer can also personalize their pizza. Consumer would like to make a whole lot of change to pizza because they want to try few flavours so pizza hut allow consumer to choose 2 flavours in one pizza. This course of action can let their consumer to save money to try more flavour of pizza.

Fifth factor of macro environmental is Environmental factors, every company have their competitive advantages. Pizza hut have their own competitive advantages. Example, they have got a strong brand, and give consumer self-assurance and pizza hut have a lot of franchise. They have around 20000restaurant are create in all across the world. Pizza hut also look at a very cheap restaurant. Every family are able to consider their food at pizza hut. Pizza hut is an easy food restaurant they'll make the meals as quickly as possible so that their consumer won't be wait too much time, so customer are incredibly inpatient if their velocity are really fast they can get good comment by the consumer. so that their consumer will come back again. Pizza hut also put high exaptation to their food. They'll supply the best ready food to their consumer. Pizza hut is a very strict restaurant so that in this few time newspapers didn't turn out some negative comment on pizza hut. Pizza hut also have well in waste disposal. They'll clear their restaurant as clean as they can such that it can offer a good area to consumer plus they can enjoy the food and the environment. Nowadays all around the world are discuss about recycle. Pizza hut is a favorite restaurant because they have provide a great deal of product to fulfil the demand. A lot of the consumer choose pizza hut because pizza hut provide a lot of choices to the consumer. Pizza hit no only produce pizza it also produce other product so that It can supply to other customer.

3. 0 Summary

All the factor of macro environmental such as Politics, Economic, Sociological, Technological, Legal, and Environmental will effect pizza hut business so pizza hut should do more update plus they have to always discuss and produce the latest product to provide to their consumer

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