What Makes Expenses Gates A BUSINESS OWNER Marketing Essay

The word entrepreneur has been derived from 17th French businessperson, refers to individuals who were "undertakers" specially the leader of military functions. Later it was used to refer other styles of journeys in civil executive like engineering of roads, bridges, harbors', etc. It had been since the 18th century that the term entrepreneur came to be used, specifically after the industrial revolution. Entrepreneurship is the work of being a business owner, which is a French word interpretation "person who undertakes an effort". Internet marketers assemble resources including innovations, financing and business acumen in an effort to transform enhancements into economic goods

Joseph. A. Scum peter identifies a business owner as someone who innovates, raises money, assembles inputs, selects managers and packages the organization choosing his ability to identify opportunities which others are not able to identify and is able to use them.

Peter Drucker defines an entrepreneur as you who always looks for an alteration responds to it and exploits it as a chance. A business owner innovates. Creativity is a particular instrument of success open to entrepreneur.

J. B. Says: "Entrepreneur is influenced by the modern culture [he identifies needs and fulfils them through managing and taking care of resources] and he also affects population by creating new businesses. "

Richard Cantillion: "Entrepreneur is the agent who buys means of creation at a certain price to be able to combine them into a product that is going to sell at prices that are uncertain at the moment at which he commits himself to the costs"

In 1987 Gates was officially declared a billionaire in the web pages of Forbes' 400 Richest People in America issue, just times before his 32nd birthday. As the world's youngest self-made billionaire, he was worthy of $1. 25 billion, over $900 million more than he'd been worthwhile the entire year before, when he'd debuted on the list.

Successful business people come in a variety of age range, income levels, gender, and contest. They vary in education and experience. But research reveals that a lot of successful entrepreneurs talk about certain personal characteristics, including: creativity, commitment, determination, flexibility, authority, passion, self-confidence, and "smarts. "

Creativity is the spark that drives the introduction of new products or services or ways to do business. It's the push for advancement and improvement. It really is constant learning, questioning, and pondering outside of recommended formulas.

Dedication is exactly what motivates the businessperson to work hard, 12 time a day or even more, even seven days a week, especially initially, to have the endeavor off the ground. Planning and ideas must be became a member of by effort to succeed. Commitment helps it be happen.

Determination is the extremely strong desire to achieve success. It includes persistence and the capability to bounce back after hard times. It persuades the business owner to help make the 10th phone call, after nine have yielded nothing. For the true entrepreneur, money is not the motivation. Success is the motivator; money is the reward.

Flexibility is the ability to move quickly in response to changing market needs. It is being true to a desire while also being conscious of market realities. A tale is advised about a business owner who began a elegant shop selling only French pastries. But customers wanted to buy muffins as well. Rather than risking the increased loss of these customers, the business owner modified her perspective to support these needs.

Leadership is the capability to create rules and set goals. It's the capacity to check out through to notice that rules are used and goals are completed.

Passion is what gets entrepreneurs started and continues them there. It gives entrepreneurs the ability to convince others to trust in their perspective. It can't substitute for planning, but it can help them to stay focused and also to get others to check out their strategies.

Self-confidence comes from detailed planning, which reduces doubt and the level of risk. It also comes from expertise. Self-confidence provides entrepreneur the capability to listen without being easily swayed or intimidated.

"Smarts" contains common sense joined up with with knowledge or experience in a related business or effort. The former gives person good intuition, the latter, know-how. Many people have smarts they don't really recognize. A person who successfully keeps a household on a budget has organizational and financial skills. Occupation, education, and life encounters all donate to smarts.

Every business owner has these qualities in different levels. But imagine if a person lacks a number of? Many skills can be learned. Or, someone can be appointed who has advantages that the entrepreneur lacks. The main strategy is usually to be aware of strengths and to build on them.


Cascade Opportunities LLC, a private investment and positioning company, integrated in United States, is handled by Bill Gates, and is headquartered in the city of Kirkland, WA.

bgC3, a new think-tank company founded by Costs Gates.

Corbis, an electronic image licensing and rights services company.

Terra Vitality, a nuclear reactor design company.

Gates' Management Strategy :-

From Microsoft's founding in 1975 until 2006, Gates experienced key responsibility for the business's product strategy. He aggressively broadened the company's range of products, and wherever Microsoft achieved a dominant position he vigorously defended it.

As an exec, Gates fulfilled regularly with Microsoft's senior professionals and program professionals. Firsthand accounts of these meetings summarize him as verbally combative, berating managers for perceived openings in their business strategies or proposals that put the business's long-term interests at risk. He often interrupted presentations with such feedback as, "That is the stupidest thing I've have you ever heard!"and, "The trend is to just give up your options and sign up for the Serenity Corps?"The target of his outburst then possessed to defend the proposal at length until, maybe, Gates was completely convinced. When subordinates appeared to be procrastinating, he was recognized to remark sarcastically, "I'll do it over the weekend.

The Entrepreneurial Journey of Mr. Gates

After reading the January 1975 problem of Popular Gadgets that demonstrated the Altair 8800, Gates approached Micro Instrumentation and Telemetry Systems (MITS), the designers of the new microcomputer, to see them that he and others were focusing on a BASIC interpreter for the system. The demonstration, organised at MITS's offices in Albuquerque, was a success and led to a offer with MITS to disperse the interpreter as Altair BASIC. Paul Allen was appointed into MITS, and Gates needed a leave of absence from Harvard to utilize Allen at MITS in Albuquerque in November 1975. They known as their collaboration "Micro-Soft" and had their first office found in Albuquerque Within the year, the hyphen was decreased, and on November 26, 1976, the trade name "Microsoft" was documented with any office of the Secretary of the State of New Mexico.

During Microsoft's early on years, all employees possessed extensive responsibility for the company's business. Gates oversaw the business enterprise details, but extended to write code as well. In the first five years, he in my opinion reviewed every type of code the business shipped, and frequently rewrote parts of it as he saw fit.

In 1980, IBM approached Microsoft to create the essential interpreter for its upcoming personal computer, the IBM Computer. When IBM's associates described that they needed an operating-system, Gates referred these to Digital Research (DRI), designers of the trusted CP/M operating-system. IBM's discussions with Digital Research went poorly, and they didn't reach a licensing agreement.

IBM representative Jack Sams described the licensing problems during a subsequent meeting with Gates and advised him to get a satisfactory operating system. A few weeks later Gates proposed using 86-DOS (QDOS), an operating-system a lot like CP/M that Tim Paterson of Seattle Computer Products (SCP) possessed designed for hardware like the PC.

Microsoft made a package with SCP to be the exclusive licensing agent, and later the entire owner, of 86-DOS. After adapting the operating-system for the PC, Microsoft shipped it to IBM as PC-DOS in trade for a one-time charge of $50, 000. Gates did not offer to copy the copyright on the operating system, because he presumed that other hardware suppliers would clone IBM's system. They have, and the sales of MS-DOS made Microsoft a significant player in the industry.

Gates oversaw Microsoft's company restructuring on June 25, 1981, which re-incorporated the company in Washington condition and made Gates Chief executive of Microsoft and the Chairman of the Board

Microsoft Product Glass windows :-

Microsoft launched its first retail version of Microsoft Glass windows on November 20, 1985, and in August, the business struck a deal with IBM to build up a separate operating system called OS/2. Although the two companies efficiently developed the first version of the new system, mounting creative differences undermined the partnership. Gates distributed an internal memo on May 16, 1991, announcing that the OS/2 collaboration was over and Microsoft would transfer its attempts to the House windows NT kernel development.

Comparison with Bill Gates :-

Task: 03


C'est La Vie Caf's perspective is usually to be a renowned brand in the hearts of espresso lovers in Kuala Lumpur. Being renowned means providing unparallel quality, cleanliness, service and value which satisfies each customer. We make an effort to achieve dual digit development rate each year.

Mission Statement

C'est La Vie Caf is running a business to create an opportunity which enables caffeine lovers to truly have a chance to flavour our distinctively brewed coffee. Located in the centre of the town, we strive to provide professional, friendly and courteous services to the public. C'est La Vie Caf is designed to provide at an acceptable price - specially brewed coffee - only using top notch coffees. We treat employee's welfare critically and provide training and rewards for those who become a member of us which promotes long-term, satisfying, progress employment. We have confidence in sustainability of the coffee making industry and adopt fair trade policy as an integral to drive our business onward.

Market Analysis

Based on the market research we conducted, the market for coffee string retailer is growing every year. Regardless of the economical downturn in recent time, coffee shop business has been a bright place. While hundreds of business in many categories are facing poor sales, negative balance sheet and even individual bankruptcy, coffee chain continue steadily to show strong expansion. The caffeine culture have been buried deeply in many peoples life, where espresso is a part of their life. We've chosen the capital of Malaysia as our startup area for our Caf business as the population density is very high wit approximated 1. 6 million human population.

Jalan P Ramlee: Primary downtown business district

Jalan P Ramlee is situated in the guts of city and popular being hub of business. It really is encircled with skyscraper and commercial centers. This avenue of creating has another face at night where it changes into street of pubs and pubs.

Pavilion Shopping mall: Malaysian premier fashion mall

Pavilion Shopping mall is one of the leading retail center in Malaysia numerous awards. It is positioned in the center of trendy Bukit Bintang area region. It is also strategically bounded by others retail center, shop lots, classes, and office buildings.

By starting C'est La Vie caf in the Kuala Lumpur market, we can optimize our prospect of success due to several factors

Excellent mobile and pedestrian traffic

Year round tourist visits

High amount of workers from adjoining offices.

Large customer base in shopping mall

Prime site location

student population

C'est La Vie caf is situated inarguably among the best location for a coffeeshop in Kuala Lumpur, in the center of holiday and business area and steps from the busiest intersection around.

Market segmentation

C'est La Vie has targeted the client platform for both our electric outlet that is made up of a few categories
White collar employee/Businessman

Both our location are located at the heart of best downtown business area which is encircled by office buildings and skyscraper. Pavillion Shopping mall is the most fashionable shopping mall in Kuala Lumpur which located in Golden Triangle while Jalan P Ramlee is the crossroad for the hub of business.


Kuala Lumpur being the administrative centre of Malaysia appeals to millions of holiday every year. Most of them will visit Pavillion Mall for being the largest mall in Malaysia. While both our store located nearby to many major hotel around such as Trader Hotel, Mandarin Hotel, J. W Mariott Hotel etc.


Pavillion Mall attracts a few thousand of shopper everyday, being strategically situated in the center of capital. While Jalan P Ramlee located local to some other major shopping mall in Kuala Lumpur which is KLCC.


Besides that, Jalan P Ramlee is situated nearby to few supplementary colleges and pretigious universities such as Lim Kok Wing college and The Uk Council School. However, after institution student do would go to Pavillion Shopping mall for lunch time or appointment.


C'est La Vie restaurant will launch in to the market as a classy restaurant which serve Top quality espresso. We will position our coffee shop as below:-


We will serve coffee in an exceedingly efficient method as there are many peak hour, before working hour, office rest and after working hour. These hour will be a rush of consumer that are in hurry and so we must serve fast to capture the marketplace. C'est La Vie will start functioning time at 7am so that office staff member can have breakfast and espresso before begin working.

Other than that, we are presenting Online Delivery System on our website for the office worker which are can not come out for refreshment or those who find themselves trapped in a gathering. With this they can have premium coffee and good quality sandwiches while squeezing their brain. We will deliver to any premises within 3 kilometres from our location with no additional charges.

Social responsibility

All the coffee beans will be procured from Fair Trade Farmer to guarantee the farmer can get an acceptable price for his or her goods to help them from poverty. Predicated on research, people begins to care more on humane issue such as poverty. By using Fair Trade espresso can build an positive image. C'est La Vie will be perceived as a social responsible shop which look after community and therefore increase sales and reputation. We also believe by using Fair Trade coffee, we will be able to ask for a premium price for the coffee we serve.

Human Resources

Our restaurant operates daily starts off from Mon to Weekend. Our business hour will be from 7. 30am to 11pm every Mon to Friday. Nevertheless, our operating hour will increase until 1am for every Saturday and Sunday. We split our employees into two working transfer. Working hours for morning treatment will be from 7am to 2. 30pm whereby for noon session will be from 2pm to 11. 30pm. All employees are essential to start out work thirty minutes earlier before the days start. That is essential for the planning of the business operations daily. Each long lasting worker are allowed a day off per week, and in each of the day that an employee can take day off, the part timer will come to replace the person.


Risk Assessment

Strong Competitors

Lifestyle cafes of similar principles are mushrooming around the town due to the shifting in styles and demand for caf of such ideas. C'est La Vie Caf will face extreme competition from well established brands that may chip off the marketplace show of C'est La Vie Caf. However, C'est La Vie Caf's competitive edge lies in the unique coffee that people brew that will definitely catch and retain loyalists.

Economic Recession

Malaysia is certainly going through an financial contraction this season. This directly influences consumer's purchasing electricity, causing it to drop significantly. Consumers are not so willing to part off using their income on foods external. Therefore, the introduction of promotion placed meals helps to let customers have a choice to invest less of their money on foods. In addition, the meals service industry is not affected considerably as there are still signs that the industry keeps growing at a positive rate with consumers want more of it.


Since our suppliers come from United Kingdom, it will require quite a while for the elements to be delivered to our idea. Therefore, the grade of the ingredients might be jeopardized. To ensure the quality in our materials are in highest level possible, we would have to obtain the suppliers to up grade their delivery method and packing method to ensure the materials keep their quality or even to get an authorized to ensure the materials' quality are reassured.


Prices of our coffee are at a higher price as compared to competitors. That is due to fair trade insurance plan that we believe that and adopt in for the sustainability of the coffees producing market. We pay more to the coffees producers as the majority of the coffees are marginalized. Our purpose is to help them move towards economic self-sufficiency and stableness.

Recruitment and Training

We prefer using experienced employees in order to improve the effectiveness and efficiency. A proper trained and experienced supervisor will be used to handle the daily operation of the restaurant. Furthermore, our company provides training for new employees in order to provide better services for the customers. Our company provides specialize professional training to the barrister in order to brewing coffee up to your desired standard.

Employee's Benefits

Our company provides going allowance, overtime allowance, bonus offer, medical allowance, and also meal allowance. Employees can enjoy the food in our restaurant to a certain extend as mentioned in the food allowance voucher. Medical allowance will get to the delivery young man, in any case occurrence of incident during the time of delivery. Bonus will get for those employees who have outstanding performance every month as a motivation for performance.

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