What WILL BE THE Main Goals Of The Company Marketing Essay

Basically, we have discuss on the list of group and turn out with some recommendation in order to start out our project. After decide the business and path of topic that we will do, we've divided our group members to do the actual fact finding in order to discover the problem and create a new system for the 99 Velocity MART mini markets.

First of most, we have to gather all certain requirements from your client through fact findings. We'd conducted an interview with the overall administrator of 99 SPEED MART. We did an observation on the operation of the branches of 99 SPEED MART in SS2 and School Tower. Besides that, we sent out 50 survey forms for the University Malaya students that been to the particular 99 SPEED MART mini markets.

After that, we assess the information collected and compiled from the fact results and then come out with the context diagram and data flow diagram (level 0 and 1).

OBSERVATION

Observation is one of the techniques we used to gather information. We have decided to do the info collection at 2 branches of SPEEDMART 99 which can be found at the SS2 and School Tower. Following will be the consequence of our observation

SPEEDMART99 Branch in SS2

Based on our observation, each time the customers do the payment for the item they bought, the cashier will check out the barcode of every of the item, then your system will summarize that scanned, stamping a receipt that consists of the day of deal, product description, product price and the quantity of price that the customers need to pay. Averagely, enough time for processing each one of the transaction ranged from three to five 5 minutes. The products in the little market are organized accordingly predicated on the category like the food, foods and drinks, accessories and stationery and it is in the region of first in first out, where the products which have the earlier expiry time frame will be place first. Compared to the other minuscule market, the price tag on the product in SPEEDMART 99 are much cheaper moreover the merchandise quality provided is good. We observe that the target user because of this branch are simply the housewives and the employees where their ages ranges from 30 to 40, looking to buy for a cheaper product. SPEEDMART 99 in SS2 contains 4 to 5 staffs to manage their daily procedure and the working hours of this branch is from 9am to 9pm.

SPEEDMART99 Branch in University Tower

From what we've observed, the branch in the College or university Tower is using the same exchange handling system for the repayment. Each time items are purchased, a receipt that consists of the particular date of exchange, product explanation, product price and the quantity of price will be paper out. Much like the branch in SS2, products are positioned predicated on its category and FIFO order is used. The mark users are mostly the university pupil and the local people. However, we notice that how big is branch is a lot smaller and there only 2 to 4 personnel in controlling the mart. The working time of the branch are from 10am to 9pm.

INTERVIEW

Date : 12 February 2010

Time : 2pm

Venue : Main Office 99 Rate Mart-Jalan Kapar, Klang.

Person Interviewed: 99 Acceleration Mart General Director, Mr. Quek Teng Hiong

Purposed: To learn better the overall procedure for Purchasing and Purchasing System

What are the primary goals of the company?

The main goal of the company is to market the merchandise in the lower price and gain the reduced revenue with the high volume of sales from the consumers in each branch. This means that every product that the business sell in each branch will be cheaper that others and sell more in order to earn more. This is because the company always follow the slogan "Near and save", which can give convenient to the buyer to purchase the merchandise from the mini market in the places that close their own house area and provide a cheaper price of product to the buyer.

How to manage the company since there are extensive branches in Malaysia?

Our companies are using the top down solution to manage the business. When the supervision of the business made a decision, they will announce to the region manager and the area manager will go to every branch and inform the store director before proceeds to the branches staffs. Normally, the company will use memo, fax or SMS to inform them in each branch.

Who will in control the purchasing and order the stock from provider?

Basically, each one of the products in this company will be chosen by the purchasing office manager (likewise have the position of managing director). He will meet the supplier from many company and obtain the sampling from each company and make use of it in order to supply the better service/ product to the consumers after consider many perspectives such as cost, market requirement, quality of the merchandise, permanent co-operation, turned down stock services, after sales services and more.

How the business purchase or order the stock because the company has many branches in Malaysia and exactly how to know the number of stock remaining in each branch?

This company is using the total amount Auto Reload System to check and order the stock. This technique will run and automatically do the stock check in each branch and send the details of the stock well balanced to the key office.

How to the business manage the rejects stocks and shares and companies wastage?

Normally, the company can do the evaluation about the product and the brands that the consumers usually purchased and make the order. For the reject stock, the branches will repaid to the primary office and then returning it to the dealer factory but it isn't advice to do it in our company because the company is using the First in first out (FIFO) concepts. Therefore, the reject securities are not happening often in this company because the purchasing department try to eliminate the thing happen.

How to record the distributor information since there are around 3000++ products in the company?

For our company, the record of the supplier will be used the Oracle. It'll save the info including the dealer information, product information, logistics information and others.

Can explain the future direction of the business? Does the business prefer online purchase in future?

The company still focuses on the KL area since you may still find have a lot of market that may don't know and not going to concentrate on the international market since we need to do a great deal of research on the other countries before have development on there. After that, the business will also concentrate more on MIS division in order to regulate the whole system without the third party. Online transfer is an doubt and may happen predicated on the market necessity and market situation.

SURVEY

Survey on 99 Rate MART little markets

We are currently doing a study for purchasing and providing system of 99 SPEED MART little markets. Please group on the alphabet where in fact the situation suits the most.

How often do you go to minuscule market?

Often

Sometimes

Seldom

Never

What do you think about the quickness during repayment?

Very fast

Fast

Moderate

Slow

Do you think the meals on the market are fresh?

Yes

No

(i) Do you think goods are affordable price? (Please answer question (ii) if you've chosen the answer B)

Yes

No

(ii) If not, what exactly are the products?

Food

Drink

Houseware

Others (Please identify) _____________

(i) Have you ever bought any expired food selling in the grocery? (Please answer question (ii) if you've chosen the solution A)

Yes

No

(ii) Which kind of the expired food is it?

Frozen foods

Drinks

Bread

Others (Please designate) __________

(i) Have you ever experienced that you would like to purchase is out of stock in the grocery? (Please answer question (ii) if you've chosen the solution A)

Yes

No

(ii) What type of item it is? (You may choose more than one options)

Frozen foods

Drinks

Bread

Stationery

Accessories

Others (Please designate) ___________

i) Are you happy with the service during the shopping?( (Please answer question (ii) if you've chosen the response B)

Yes

No

(ii) Please condition which parts you not satisfy

A. Cashier

B. Shopping Guide

C. Others (Please specify) ___________

How often does indeed the minuscule market do some promotions?

Always

Not usual

Never

Why do you choose to purchase in this minuscule market? (You may choose more than 1 option)

Near the residenital area

Near the office

Comfortable environment

Used to travel there

Low price

A lof of promotion

Good service offered

Emergency

Other reason (Please identify) __________

Context Diagram DFD for a Purchasing and Selling System

The diagram given above shows the procedure of the purchasing and retailing system. Whenever a customer acquisitions some items, a receipt will be imprinted out. The business will order stock from the provider and make payment to them. The dealer supplies the stock to each branch and produces invoices to the company once they received the repayment from the business. The declined stock will be went back to the supplier. Each branch gets the stock provided by the supplier and creates the daily sales article. Then the sales article will be sent to company to permit those to do the evaluation.

Diagram 0 DFD for a Purchasing and Advertising System

PRINT RECEIPT

SUPPLIER

CUSTOMER

INVOICE

PURCHASE ITEM

1

TRANSACTION

PROVIDE STOCK

RETURN STOCK

PAYMENT

STOCK INFORMATION

PROFIT

D2 STOCK

D1 Income ACCOUNT

AMOUNT OF STOCK

PROFIT INFORMATION

3

STOCK VERIFICATION

2

REPORT GENERATION

GENERATE SALES REPORT

ORDER STOCK

BRANCH

RECEIVE Revenue REPORT

COMPANY

Diagram 1 DFD for a Purchasing and Offering System

SUPPLIER

RETURN STOCK

INVOICE

PRINT RECEIPT

CUSTOMER

PURCHASE ITEM

PAYMENT RECEIVED

PAYMENT RECEIVED

1. 4

STOCK UPDATING

1. 2

INVOICE PRINTING

STOCK AMOUNT

1. 1

VERYFYING PAYMENT

PAYMENT

D2 STOCK

STOCK UPDATE

PROFIT

3. 3

QUATITY UPDATING

D1 PROFIT ACCOUNT

STOCK INFORMATION

PROFIT INFORMATION

RECEIVED STOCK

3. 2

STOCK CHECKOUT

GENERATE REPORT

2. 1

PROFIT SUMMATION

BRANCH

PROCESS STOCK DENAMND

REPORT

PROVIDE STOCK

3. 1

STOCK DEMAND

2. 2

REPORT GENERATION

ORDER STOCK

RECEIVE Revenue REPORT

COMPANY

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