4.4. Basic rules of business ethics
o The principles of business ethics represent the most common moral requirements governing the behavior of people in the business process.
In international negotiations, the main problem is that in Eastern and Western cultures this kind of requirements are somewhat different. With the development of the process of globalization, the intensity of international communication has grown so strong that there was an urgent need for rapprochement of the ethical foundations of Eastern and Western cultures. In 1994, in the Swiss city of Caux, a meeting was held between the leaders of the largest corporations in Europe, America and Japan, at which the widely accepted Declaration of the Business Principles was adopted today. The authors of the Declaration attempted to unify the foundations of eastern and western business cultures. The preamble of the Declaration emphasizes that market laws are a necessary, but not sufficient guide to action for international cooperation:
"Fundamental principles are the responsibility for the conducted policies and actions in the business sphere, respect for the human dignity and interests of those who participate in business. All shared values, including the obligation to promote universal prosperity, are as important to the world community as to smaller communities. "
The Co Declaration is a concentrated set of ethical principles of international business.
4.4.1. Main principles of the ethics of international business
Principle 1. Business responsibility: from the benefit of shareholders to the benefit of its key partners . The task of companies is to promote the improvement of the standard of living of their customers, employees and shareholders, sharing with them the wealth they create. Suppliers and competitors also have the right to expect respect. As good citizens of local, national, regional and global communities in which they operate, companies participate in the design of the future of these communities.
Principle 2. The economic and social impact of business: to progress, justice and the world community . Companies should contribute to the economic and social progress not only of the countries in which they work, but of the entire international community as a whole through the effective and frugal use of natural resources, free and fair competition, emphasizing the modernization of technology, production methods, marketing and communications. Companies must also contribute to the observance of human rights, education, welfare and the renewal of the countries in which they work.
Principle 3. Business ethics: from the letter of the law to the spirit of trust . Recognizing the legitimacy of trade secrets, companies should realize that sincerity, impartiality, truthfulness, fulfillment of promises, openness contribute not only to increasing self-confidence and own stability, but also to greater efficiency of commercial transactions.
Principle 4. Respect for legal norms . In order to avoid disagreements in trade and to promote equal conditions for competition, companies must respect international and domestic norms. In addition, they must recognize that some of their actions, even those committed by law, can nevertheless lead to undesirable consequences.
Principle 5. Support for multilateral trade relations . Firms should support multilateral trading systems. They should promote the progressive and reasonable liberalization of trade and mitigate those domestic norms that unreasonably hamper world trade, even if this is done for the sake of national policy interests.
Principle 6: Taking care of the environment . Business should protect and, where possible, improve the environment, promote its development and avoid wasteful use of natural resources.
Principle 7. Avoid illegal activities . Business should not participate or tolerate bribery, money laundering or other dishonest methods. Without a doubt, he must strive to cooperate with others to eradicate this practice. He should not engage in the trade in arms or other materials used in terrorist activities, the spread of drugs or other types of organized crime.
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