Business as an activity, Psychological aspects of...

Business as an activity

As a result of studying this chapter, the student must:


psychological structure of activity;

• features of business relationships and the possibility of their application to the work of a businessman;

be able to

• highlight the aspects of psychological analysis of business;

• determine the criteria for innovation and performance;

• highlight the specific features of business as an innovative activity, business as interaction with partners and competitors;


• skills in selecting methodologies for evaluating the effectiveness of a businessman's business, analyzing decision-making.

Keywords: psychological analysis of the businessman's activities, decision-making stages, business decisions, types of business relationships, partnership and competition, trust and mistrust.

Psychological aspects of business analysis as an activity

For the psychological analysis of business, it is important to emphasize that business as an activity is a very versatile phenomenon. Activity is an object of study of many sciences: philosophy, physiology, medicine, economics, sociology, etc. In this connection it is appropriate to dwell on the question of how activity in psychology is understood, what structural components it includes and how it develops. The psychological level of the activity analysis helps to highlight key moments in this process, which is important for a more accurate description of the professions related to business, the structure of activity, creating conditions for more efficient management of business activities and training new specialists for it.

At one time it was the tasks of improving the training of specialists for industry and other spheres of society's life led to the fact that psychology turned to the analysis of activities. As one of the founders of the systematic approach to the analysis of the activities of BF Lomov wrote, the study of activities contributed, on the one hand, to the identification of its role in the formation and development of the psyche, on the other hand, to solving the fundamental practical problem of increasing the effectiveness of man's labor activity. >

In psychology, mostly domestic, over the past half century, theoretical concepts of activity have developed that have found wide application in various aspects of practice, including entrepreneurial. In recent years, the problem of activity has been key to many international conferences, where representatives of companies, such as companies and enterprises, gather in addition to psychologists, where customer service is associated with risk and complex technical projects.

Case Studies

The Activity Theory for Work Design & Analysis International Ergonomic Association (IAE)

In July 2005, within the framework of the International Ergonomic Association, the Technical Committee for Activity Theory for Design and Labor Analysis was created, the main goal of which is to unite specialists whose field of scientific interest is the cultural and historical approach to the analysis of activities in the field of ergonomics .

The first conference, organized by this committee, was held in 2006 in Maastricht (the Netherlands). The main task of the Congress was to define an activity-oriented approach in ergonomics. In 2008, Congress "Analysis of Work Improvement Activities" was held. in Helsinki (Finland). Within the framework of the congress, the following problems were considered: organization of impact for the purpose of improving labor, methodological aspect; concepts labor and activities in ergonomic studies; an action-based approach to risk analysis and management.

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