Freudian Theory of Personality

Freud was one of the main scientists in neuro-scientific psychology before century. He developed the psychoanalytical approaches like nobody else. He developed a topographical and structural style of personality. The first one, the topographical model, explains the detailed parts of the psyche. He said that one part of psyche is the unconscious which includes thought and emotions that are crowded out. This part is challenging to bring into awareness. The next part is the mindful which is equal to what a person has actually in its brain. The third part is the preconscious which relies more to the mindful then to the unconscious. This thoughts and feelings are easier to bring into awareness because they're not crowded within an productive way. According to Freud the development appears because of subconscious conflicts which can be triggered by several reasons. For example the physical maturation as well as irritation which is brought on by the environment, anxiety and inner conflicts. The last one exits as a result of interaction of Identification, Ego and Super-Ego. In his structural model Freud details the structures of personality which he divided into the three parts above. These psychological structures average between drives and habit which is visible from outside because drives can't lead to any reaction when they are burked. He defines the ID as the part of personality which consists of the natural drives. It's the part which is recognized as the unconscious. The Ego is between your Identification and the Super-Ego which is responsible for the mechanisms of the personality to change on the truth. It leads through difficult situations and it is supported by feelings of anxiety. To handle these anxieties will be discussed in the theory of defense system. The Super-Ego is made by society's and parent's prices. It's the person's morality. It really is accountable for the thinking everything we can do or what we can not do. Freud is the judgment these three elements of personality are linked with each other. But the Ego is the part which takes on the central role in the personality of a wholesome human being. All the knowledge above supplies the foundation for most parts of the business enterprise environment nowadays. The marketing office of any company can create their products and advertising to entice customers. The information about how the customer reacts on different activation is very helpful for optimizing the company's strategy. Furthermore the individuals resource management can use knowledge about the human's personality for the recruitment of new employees. If indeed they learn how to induce the personality which is not obvious initially, they can test if their new employee is ideal for the job or not through different stimuli. For both the theory is helpful because human being are running by their brains and thoughts.

Defense Mechanisms, Webpage 78

Freud describes the body's defence mechanism as mental health strategies that are unconscious and used in different situations of coping with simple fact. We you have a look on healthy people you can view that they use different kinds of these defenses throughout their whole life. The reason behind using the body's defence mechanism is to protect oneself from doubts, social sanctions or to get away from situations with which the person cannot cope. If fears are too mind-boggling, the part of an individual's personality which is referred to as the ego will use defense mechanisms to protect the individual. The situation of fear usually appears by means of physical or mental pressure which brought on the organism to begin defense mechanisms into the danger. The way, how the security system works, is to distort id impulses into a form that is suitable. Another likelihood is to stop these impulses as an unconscious or conscious reaction.

According to Freud's Theory above, Bovey & Hede (2001) say that folks are different in the way of their potential and determination to adjust changes because they made different experiences in term of organizational change. This is why why many change programs in organizations failed. Managers trend to ignore the important human dimension when applying organizational change. Therefore individuals develop different varieties of internal body's defence mechanism to safeguard themselves from thoughts of stress. The authors collected their data from questionnaires that have been distributed to individuals at their job. Because of this they discovered a correlation between your maladaptive body's defence mechanism and the amount of behavioral resistance to change: The higher the amount of maladaptive defense device the higher the amount of resistance. Furthermore the next hypothesis causes following final result: the higher the amount of adaptive defense mechanisms, the lower the level of resistance.

Humor, Web page 84

Freud mentioned that there is relationship between laughter and the unconscious. He founded his theory on the powerful process between identification, ego and superego. This means that the superego curbs the ego to follow its pleasure-seeking from the id. You could say that the superego is accountable for the actual fact that the ego creates laughter According to his research jokes, that are one of the three laughter types, happen when the mindful making in forbidden thoughts which the society restrains. People who have a complaisant superego have a digestible and calming type of humor. Compared to that people with a bitter superego often have a sarcastic style. But discussing Freud not everyone gets the capacity to formulate laughter.

But how if the knowledge of laughter be utilized in a business environment? Relating to Romero & Cruthirds (2006) "Humor is a common element of human discussion and therefore comes with a effect on work teams and Organizations. " Within their paper the authors figured out the different types of humor and their impact on organizations, especially on control, group cohesiveness, communication, creativeness and stress which is already attested. Furthermore they show that there surely is a difference between ethnicity and genders relating to humor. There end result is that a good "small" thing like humor is very important for an organization and its own employees because it is very important for the proper way of managing and maybe teaching in humor should be a basic for each and every manager. It might help making a good mood in the company and working better.

Neo-Freudian Approach

Alfred Adler, Webpage 100

Adler, who was simply given birth to in Vienna in 1870, was main members of experts who founded the Neo-Freudian procedure. He was a rehearsing doctor and person in Freud's conversation group. These experiences provided him the foundation of his theory. Like the rest of the researchers he centered his methodology on Freud's theory but he did not agree with all parts of Freud's research and broke with them to build up his own theoretical way which he called Specific Psychology. According to this theory the main element facts are striving for superiority, the role of parental effect on development and the effects of beginning order which also appear to be the key differences between the two scientists. In comparison to Freud who said that terms for determination are intimate and aggressive topics, Adler was the judgment that striving for superiority is the inspiration for humans. He described that striving for superiority always starts with a sense of inferiority and everyone exists with this sense. This feeling of inferiority motivates visitors to strive for more. It's the engine for humans. But it also can have a negative effect that means that some individuals can develop an inferiority complex making them believe they are really more second-rate than others. Regarding to an enterprise environment he's the opinion that the business success can be an expression of striving for superiority which is a difference to Freud who said that it's predicated on an unconscious want to remain competitive. Second, Adler determined the influence of the parents regarding to children's development in their first few years. He figured out two ways of treatment, first pampering which let the children feel dependant and makes them get a sense of inferiority and second neglecting which is characterized through less attention from the parents and which can result in incapability regarding to personal associations to others. Both ways are accountable for personality problems when children develop up and be an adult. Third, he analyzed the influence of the delivery order to the development of personality. As the first psychologist doing that, he advised that children who have been firstborn often develop problems regarding with their personality such as neuroticism etc. . Furthermore his view on middle children appears to be more positive. He said that these children have a solid striving for superiority because these were never pampered. At least he centered on last -delivered children who are pampered through their entire childhood. That's the reason why they have a bigger chance to develop a strong feeling of inferiority because everybody around them is old and stronger. In comparison to that Berger & Ivancevich (1973) found out that managers who were the only real child or the eldest sibling are more lucrative running a business life than their youngest or even their mid-born siblings. That appears to be in complete opposite to Adler's thoughts and opinions.

The collective Unconscious by Carl Jung, Web page 105

Carl Gustav Jung was born in Switzerland and was one of the founders of the Neo-Freudian procedure, like Adler. In difference to Freud who didn't discuss collective unconscious, Jung concentrated in his theory on the collective unconscious. The collective unconscious is a term for the genetic resolved assumptions of the internal operation and the collectivity of the universal likelihood of experience, behavior and development. In his mind's eye everyone has this part of brain. This part contains thoughts and images which are not easy to bring into recognition, the same Freud claimed regarding to his information of unconscious. In Jung's sight the unconscious material is actually the same for every person because people inherit it using their company ancestors like they inherit psychic characteristics. These complexes are also known as archetypes which are made up since the lifestyle of conscience. You can find archetypes for each typical situation in life. In his work, Jung tried out to describe some important archetypes like anima and animus, and shadow. The first part of personality is shadow which appears to be the dark area of the personality like egoism, jealousy and so on. The second part consists of the aspects of the opposite intimacy. For men it's the anima which symbolizes the womanly area of the man. Jung was the opinion that there is a feminine counterpart inside every man. For women this part is called animus which is the masculine part of the woman which means that there's a masculine counterpart atlanta divorce attorneys female. Jung said that for example looking for a romantic partner is influenced by these archetypes because people job their anima or animus onto potential lovers. Castigators of Jung's theory say that there surely is no medical research that could be used as an information for his theory. Rather his theory is based only on his workers long-life review of cultures and not on data from experiments or observations. Today Jung's theory is carried out in many ways of evaluation. The first method, that was successfully unveiled, was a personality inventory, the Gray-Wheelwright Test. It was accompanied by the Myers-Briggs Type indication or MBTI which was produced by Katherine Briggs and Isabel Briggs Myers (Ryckman, 1989) The MBTI became part of personality assessment internationally and has received identification all around the globe. Obviously there are a lot more instruments for evaluation based on Jung's theory nowadays and the two above are only a small number of samples. At least Jung's theory provided the essential knowledge for the development of some ways of assessment.

Erikson's Idea of the Ego, Site 111

Erikson was the creator of the so called ego mindset. Freud was the judgment that ego functioned as a mediator between id-impulses and superego requirements. Compared to that, Erikson said that the ego's main function is to develop a maintain sense of personality. He said that personal information is a complex inner declare that carries a sense in our personality and uniqueness, as well as a sense of wholeness and continuity with the past and the future. Erikson observed the introduction of personality with a wider perspective meaning he also included communal and historical parameters in his theory. In his theory which is also called the eight periods of development, he detailed the development of children's or rather human's identity. That is a lifelong process which is induced by the desires and needs of the kid as an individual and the changing sociable environment during the development. In his opinion the interaction between the child and its own personal environment plays an important role. Every individuals has to handle with different problems in different sequences of his life and the intension is to get the fulfillment of every of the crises. Erikson discusses eight levels (turmoil) which have to be solved by the individual. The successful achievement of one level is not essential for the success of the next stage but I would be helpful. Previous stages supply the basement to attain the following levels. Important is the fact that one conflict don't have be fixed completely, instead it is up-to-date for your life. Nonetheless it is important and necessary for the development and the successful fulfillment of another stage, that every conflict of each stage will be solved sufficiently. The eight phases are basic trust vs. mistrust, autonomy vs. shame and doubt, effort vs. guilt, industry vs. inferiority, individuality vs. role misunderstandings, intimacy vs. isolation, generativity vs. stagnation and ego integrity vs. despair. But some parts of his theory show weaknesses. A very important factor is that his theory neglect that circumstances of life could change which can't be inspired by the individual. Furthermore he based mostly his theory on a specific biographical development which became his standard in the idea. Entirely Erikson developed an essential theory which is the building blocks for research workers nowadays. He changed his look on things in comparison to Freud and added a great deal of new expertise. Although this theory has some weaknesses, it is very helpful for further researches and it provides a good basement for other scientist. One of them was Patrick H. Munley (1977) who possessed a look how the introduction of a career works with with the development as it is described in Erikson's theory. In his research he comes to the final outcome that the eight phases provide a platform which can be used to incorporate job development into overall real human development and it is important for supplying a perspective for the integration of communal factors and personality development regarding to job development.

The Theory of Neurosis by Karen Horney, Web page 116

Karen Horney was another researcher who was area of the neo-freudian strategy. In her theory about neurosis she defined another viewpoint regarding to neurosis as other scientist before. She said there's a consistency in the standard life. In her head neurosis is your time and effort to make life far more convenient. It is a kind of interpersonal control and coping. Everybody tries to achieve that every day and almost all of people are more or less successful. But there are also people that are fed up with neurosis and that is the key reason why they fail. They are simply captured in a self-defeating interpersonal style. In comparison to Freud she transformed important conditions and assumptions regarding to the personality of individuals like the Sex drive theory, the Oedipus theory or altogether the actual fact that men and women should be blessed with a different personality. In her judgment the differences aren't based on biological reasons rather social and social pushes are in charge of it. Furthermore Freud said that neurosis is brought on by fixated energy and battles of the personality. On the other hand Horney describes that it is caused by disturbed interpersonal relationships during the childhood that could be homes which are advancing thoughts of anxiety. According to Horney, children take care of these situations of stress by developing approaches for dealing with people who threaten them. But sometimes children take their stress and anxiety of interacting with visitors to their adulthood. Horney realizes that there are three different types of interaction which neurotics take up to eliminate encounters that causes stress and anxiety. The first one is moving toward people this means they cling to everybody, second moving against individuals who means that they fight against every person and third leaving people that means to kick off the globe. Ryckman, Thornton, & Gold (2009) established their research on Horney's Theory and they investigated if competition avoidance could be a basic personality dimensions. They accomplished six studies and as a result they find out that participants with a higher level of competition avoidance have higher levels of neuroticism. Which means they have a larger fear of success and inability which is based on less desire to get into situations of competition. Furthermore they confirmed they have too little self-confidence in success situations. In comparison to people who avoid competition, the authors performed research about Hypercompetitives who are relating to Horney ruthless success hunters who care and attention no more than the affection or approval of others in situations where it is expedient to take action (Horney, 1945). They find out that the participants of the analysis who have high hypercompetitiveness are higher in neuroticism and low in self-actualization. These results can be used in the business enterprise world with no problems. There it can be used for evaluating new staff by utilizing situations of competition in evaluation trainings or even to examine employees who are already working in the company.

The Trait Approach

Gordon Allport, Site 158

The trait methodology is a very important part of study of personality. A trait is a relatively stable characteristic leading people to act like they do. The theory focuses on dissimilarities between human beings and tries to recognize the characteristics of each human being. Allport was one of the most important researchers concerning characteristic theory. In his work he determined three types of characteristic. First, the cardinal trait that dominates the behavior of human beings which is very seldom. Second the central trait, which is often located in everyone and which is a general trait. These characteristics build the building blocks for the action of humans. But the cardinal attributes are a lot more dominant. The past attributes, which he described, are the supplementary characteristics. These characteristics look seldom and are mostly known only by good friends. For the completeness of the idea and for your picture of your human's personality, they need to be included.

Marketing and RECRUITING Management are elements of the business which have to handle with employees or customers who both have their specific personality. That is the reason why Allport's way offers a great deal of information these areas. According to that individuals' value priorities are affected by their understanding of reality and they're the "dominating force" (Lichtenstein & Dade, 2008) in life because they escort all activities of an individual towards the success of his/her needs. This assists to comprehend why people respond in the manner they are doing. Or it can benefit to make a work atmosphere, work place and payment system, that are in keeping with the employees needs. This brings about a higher level of motivation and both sides will have an advantage.

Henry Murray, Site 161

Murray was the view that requires are the main reason for the motivation of individuals to act. He said that the behavior is damaged and influenced by needs which are located in the unconscious part of personality. They let people behave in a certain way when they are in different situations. In his sight the explanation for the life of needs is the satisfaction of the lack of something. Murray divided the needs into two organizations which he called primary needs, like need for water and food and secondary needs, which he called psychogenic needs. Corresponding to his research, Murray said that these psychogenic needs happen in the unconscious part of personality and they are very very important to the personality. Murray's way also built the building blocks for later researchers and his knowledge was implicated in several elements of business.

Especially the field of marketing uses Murray's approach to develop the best strategy. One example is the Thematic Apperception Test (T. A. T. ). Zober (1965) examined the T. A. T. to discover a tool which can enhance the marketing research. He concludes that using pictures is acceptable and it can improve the effectiveness of other techniques to get information about the consumer's determination.

The Big Five Model, Page 164

The Big Five model is a description model which is based on the examination of dictionaries and empirical data motivated research and which represents the personality. At the beginning Allport and Odbert created a list of traits by scanning the dictionary plus they prompted the scientist to reduce the amount of traits to many important ones. At the end of the research the researchers agreed that there are five central traits which dominate the personality. These five attributes are neuroticism which is some scientists call Emotional Stability, extraversion, openness which is sometimes called intellect, agreeableness and conscientiousness. Even if the traits above derive from the researches of several scientists there is still criticism. Some scientists are the view that the model has constraints because it will not explain the complete personality of humans. The analysts used factor analysis to find the dimensional structure of personality attributes, which is often criticized that the basis, for choosing among solutions with different amounts of factors, is not universally-recognized. Furthermore the model is not based on a theory. That means it is founded on data-driven studies of certain people.

But although some individuals criticize the best Five Model, it is used in different concerns in the business environment. In their research Lounsbury, Smith, & Levy (2009) discovered that there surely is a difference between business majors and non-business majors regarding to the best Five features. The results of the study could be helpful for counselling students who think about choosing a significant in business as well as for business majors who plan their careers. Because the knowledge, about which features will be needed and which features they really have, can support this decision and help do the right choice.

The Biological Approach

Hans Eysenck's Theory of personality, Web page 232

In assessment to former researchers Eyseneck argued in his research that the dissimilarities between your people's psychology is based on hereditary factors. He developed a model which he founded on empirical data by surveying a whole lot of people. With this model the personality of each individual is a result of the development of the sizes introversion - extraversion and stableness - instability (neuroticism). Later Eysenck added another dimensions which he called psychoticism. This sizing is seen as a a behavior that's not conform to society's norms. At the top there are the super-traits extraversion, neuroticism and psychoticism which seem to be to be very secure during time and different situations. The bottom degree of every trait is build by expresses which may be very alterable. In his view up and downturns in cortical arousal are accountable for extraversion. It seems not plausible why introvert people tend to be aroused than extravert people. But its influence on tendencies is that introvert people desire to lower stimulation and extravert people aspire to increase their arousal by more activity or any other kind of patterns that stimulates.

Eysencks procedure is a module for business psychology today. Lynn (1969) detected what characters a business owner has and what characteristics are prominent. This is very important when you decide to start a small business. You have to ask yourself if your personality is suitable with the specification of the work. An research can enable you to prevent choosing employment in a company you are not ready for or selecting employees who cannot deal with with these features because they have got not the able characteristics. Theories like this make recruitment more effective and offer a step forward because human resource manager need not rely only on the instinct.

The Humanistic Approach

Carl Rogers, Web page 292

In comparison to Freud, the building blocks of Roger's theory is the singleness of each human being. His basic considered the personality is the drive of humans to attain self-realization and self-actualization. Everybody has to deal with the surroundings during his child years and teenage. These activities have an affect on the introduction of the self concept. It can happen that many people create a positive self strategy and reach their goal. He called this people totally functioning. And of course it could happen that many people develop a negative self-concept. The self applied concept consists of the "Ideal-self" this means the expectations of the contemporary society regarding to oneself and the own needs of characteristics and capabilities, the "Real-self" which means the characteristics and skills someone really have and the average person simple fact which is responsible for the apperception of impulses induced by the surroundings. In the event the "Ideal-self" and the "Real-self" change too much, there is the possibility to build up mental-health problems. When the self-concept is threatened Roger noticed that people use distortion as a defense system. He called this process subception. Matching to Roger there are seven essential factors which the parents have to value during their children's years as a child to provide them the opportunity for the development of a healthy do it yourself theory. These factors are: gratuitous love, value, identity and interest, autonomy, activation and support, basic safety, security and trustworthiness most importantly key conditions with least admitting of emotions.

Rogers Theory can be used in marketing studies today. Especially in consumer action the business world fall back using one of his inspiration factors - the do it yourself actualization. Relating to Hamm & Cundiff (1969) the gathering of information can be backed by learning about calculating the "perception of products descriptive of the topics' Personal- and Ideal-Self" and measuring "the degree of satisfaction of the need for self-actualization". Because folks who are in a position to reach a high satisfaction degree of the self-actualization need have different product notions than customers who've a lower level of satisfaction regarding to these need.

Abraham Maslow, Web page 297

Maslow's theory divides five types of needs that happen to be sorted in a hierarchical way regarding with their acuteness. The first needs will be the physiological needs, second the safeness needs, third the that belong and love needs, fourth esteem need with least the need for self-actualization. The pyramidal design means that the needs on underneath appear previous in the development. Maslow founded his theory on two assumptions, the theory of deficit which involves the deficit needs of the lower first four steps of the pyramid and the theory of development. The concept of deficit means that folks are trying for satisfaction of these unsatisfied needs. The principle of development says that the habit of human beings is encouraged by that require of all unsatisfied needs which has the cheapest hierarchical position. People can only reach the next phase of the pyramid when they have got satisfied they past step (need). Which means that the next step begins to have an influence on the action after the past need is satisfied. The past need, self-actualization, also known as needs development, is a special need that can't be completely satisfied.

In the business enterprise environment Maslow's procedure is accepted until today and is particularly implemented in Individual Source of information Management and Marketing. For example Whittington & Evans (2005) discuss the influence of Maslow's Theory on the development of job design, the inspiration of employees and the development of authority. The methodology of Maslow provides as helpful information for professionals to help them realizing individual differences between employees which are the cellar for understanding employee's tendencies. It also supplies the groundwork for models which focus on goal-setting to stimulate employees.

Basic principles of conditioning, Page 362

The classical fitness, a behavioral learning procedure which is founded by Pawlow, says that you can include a reflex to a natural reflex by learning. One of these is Pawlow's Dog. Every time your dog gets his food, a bell was calling. After they repeat this procedure many times, Pawlow could discover that the dog produces spittle when he hears only the bell ringing. This response was caused because your dog was trained that every time the bell rings, he will get food. The strategy of classical fitness can also be used to treat anxieties or symptoms which act like anxieties. The next type of fitness is the operant fitness which you are able to contact common words "learning by consequence or reinforcement". Which means that the regularity a behavior which was spontaneous in its origins can be altered by using consequence or reinforcement. If you use reinforcement the individual has learned that his tendencies is good and he'll repeat it. By using punishment the individual learns that his habit is not right and the person will stop behaving in this way.

But how is fitness used in the business world? Conditioning is particularly used in marketing offices to make their product and advertising attractive for customers. You can find many studies about how exactly to influence the customer by conditioning. All of them are predicated on Pawlow's and Skinner's study. Webb (1999) discusses in his book how marketing impact the clients. For the customers a new product is the same like the bell for Pawlow's dog at the start, it has a very little meaning. Now this is actually the job of marketing, to provide the merchandise a meaning. To make them feel great about the product trough attaching an affective sense state like enjoyment or love.

Social cognitive Theory

The theory describes that elements of a person's knowledge acquisition are attained by observing other people. Individuals are learning from other folks by watching what they do. Even though Scientists support this theory, that there is an effect on development engendered by watching action which occurs in someone's environment, they feel that an individual is just as important in affecting the development of moral. In reverse to the fitness theory, where individuals are thought to be passive-reacting aims, the cultural cognitive theory, developed by Bandura, explains individuals as active-reacting goals. People need a context to begin the training process. Observing the behavior of other folks and the analysis of this habit and its consequences support the own patterns in the foreseeable future. Behavior is no more triggered only by external influences, it is also inspired by the cognitive analysis of the performing individual.

The understanding of the public cognitive theory is created available world in nearly every company today. Especially processing companies instruct their staff by public cognitive methods. When you have a glance on car producers, you can see that the employees first will be created in their working put on the production line by observing their acquaintances for the first days. As established fact, the constraints on individuals working memory need a selective handling of the vast amount of sensory information offered to the anxious system at every instant of time (Witt, 1998). Another example which is not associated with the business enterprise environment you can view in big tourist areas every day. When people first drive the BTS in Bangkok for example, a few of them observe the domestic visitors to become familiar with how it works

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