Critical Analysis Of Ethnography And Grounded Theory

It is evident that research is an important factor of our daily life. Research is all over we go; it is record of everything we face in our present time like for example management, marketing or funding. A couple of two main channels of performing a specific research; it is qualitative method which is based typically of words and statements or quantitative which involves information and empirical information. Two out of three most regularly discussed qualitative techniques which can be grounded theory, ethnography and phenomenology would be reviewed in this newspaper (Avis, 2003).

In the first part of this paper I am going to discuss the main idea of ethnography. I am going to discover what is it and I'd talk about the techniques of research ethnographers use in order to get information they want, for making a member of family conclusion. Furthermore, in this research newspaper I'd to discuss what are the problems the experts face in obtaining and evaluating obtained observations. This part would present several exemplory case of how this method could be applied in everyday living.

Second part would show the differences between two techniques ethnography and positivism way. The goal of this part is to show the knowledge of ethnographic research method from positivist perspective.

Third part of this research paper would question about second most regularly discussed qualitative way, grounded theory. What is it, what are main notions of this research method? Moreover, I'd discuss main methods and techniques of this research and the areas where in most cases applied. In addition I would pay attention on the techniques of hypothesis creation and screening.

In fourth part I'd discuss grounded theory method from positivist viewpoint. I would argue why this research method would not suit positivist's requirements. My discussion would present the types of how certain grounded theory research could be performed from positivist point of view.

Last however, not least, this research newspaper would present variations between two most frequent qualitative research methods, grounded theory and ethnography.


In general ethnography is a qualitative research method that recognized as a participant observation, it's the method where researcher contributes his / her time examining, communicating or cooperating with a sociable group. By observing and communicating with a public group researcher could understand how a specific group ties their connections among one another, what sort of particular culture was built and preserved to keep social group alongside one another (Brown-Saracino, Thurk, & Fine, 2008). Making research ethnographers largely focused on actions and motives of the social group. Researcher observing the public group on daily bases attempts to understand what idea is behind of a specific deed or target (Herbert, 2000). By getting new information about the group, understanding what they neglect, ethnographer could identify composition of their actions. Detailed look at the group's behavior on daily basis separates ethnography from other qualitative researches, like interviews (Vitality, 2002).

"Any band of folks - prisoners, primitives, pilots or patients - advances a life of their own that becomes important, affordable, and normal once you get near to it, and a good way to learn about any of these worlds is to post oneself together with the people to the daily circular of petty contingencies to which they are subject" (Goffman, 1961, pp. 9-10).

There are various methods which researchers use in order to get a data in regards to a particular group. One of the better examples of how ethnographer could participate in a group's activities is research created by Burawoy (1979), he worked well as a machine operator for ten months in a Chicago manufacturer to be able to answer fully the question, why staff of the factory do not work harder. Some experts were trying to attain more close interactions with the sets of study; however, some associations are unchangeable. Ethnographers usually balance between being insider and outsider, they are trying to see everything through the eye of the public group ethnographers trying to investigate and in once aiming to see complete picture in general applying theories (Taber, 2010). Regarding to Electricity (2002) ethnographer has to maintain two positions at the same time. One, he or she needs to be a good professional, who can engage obtained information in ongoing discussion. Second, should be rational and rational scientist to correctly interpret obtained information.

Interviews, surveys and questioners are very different from ethnography