Marriage And Matrimonial Market Sociology Essay

In India theres no bigger event in a very family than a marriage, significantly evoking each potential social obligation, kinship relationship, ancient worth, burning up sentiment, and economic resource. In the composition and conducting of marriages, the advanced permutations of Indian communal systems best show themselves.

Marriage is a strongly related concept your of the family. However, don't assume all culture recognizes marriage in the same sense. Relationship in general terms is a legal and a cultural contract between two different people. The process to become socially married starts with a public ceremony and ends with a loss of life or divorce of either of the spouses.

Marriage is regarded as essential for just about everyone in Indian modern culture. For the average person, wedding would be that the nice watershed in life, marking the change to adulthood. Generally, this changeover, like the rest in India, depends very little upon specific volition however instead happens as a results of the initiatives of their individuals. When one is born into a family group without the exercise of any personal solution, thus is one given a relative with nothing personal preference worried. Arranging a wedding may be an important responsibility for parents and different relatives of each bride and groom. Wedding alliances need some syndication of wealth likewise as building and restructuring interpersonal realignments, and, of course, result in the biological backup of young families.

Especially in north India, a family seeks wedding alliances with individuals to whom it's not related to blood vessels relations. Wedding preparations in north typically entail a means from family bonds. And in the Dravidian-speaking south, a family seeks to improve existing kin ties through wedding, preferably with blood relatives. Kinship nomenclature shows this basic routine. In the north, each kinship term clearly indicates set up person cited may be a comparative or associate comparative; all blood family' square strategy verboten as wedding mates to someone or an individual's kids. In the south, there is no clear-cut distinction between the family of beginning and therefore the category of wedding. Due to wedding within the southern ordinarily includes a smooth exchange of daughters among lots of families, for the relationship all relatives square measure ultimately blood kin.

In the north India, marriages are arranged beyond your town, generally even outside of villages, with customers of an identical caste. In most of the area, daughters should not be wedded into villages wherever daughters of the family or perhaps of the natural community have antecedently been given. In most of the spot, brother-sister exchange marriages (marriages linking a sibling and sister of 1 1 device with the sister and brother of another) prohibited. The complete idea is on casting the wedding ties-wider, making new alliances by relationship making process of looking for ideal groom and bride.

In India, successful marriages are based upon love and liability, parental authority matters from enough time raising children, instructing them value, providing them standards of living and assisting to create a strong figure in their children, what they desire. As in India, usually females are brought up with respect to their parents, which becomes a significant factor in choosing a partner for them and therefore they are elevated to trust and praise their parent's decision under any circumstances, so under such culture the liability of partner seeking becomes a responsibility of parents where they try to seek the 'Best' partner for his or her children.

But due to globalization and migration of individuals from their indigenous town to other cities, it has made it somewhat difficult in organizing the marriages, finding the perfect partner for your child that can be a challenging activity at times. In such instances nowadays people use their social networks to locate potential brides and grooms of appropriate public and economic position. Increasingly, urban dwellers use categorized matrimonial advertising in newspaper publishers, online etc. The advertisements usually announce religious beliefs, caste, course and educational qualifications, stress feminine beauty and men (and in the modern day era, sometimes female) getting capacity.

Literature Review

'The Relevance Of Matrimonial Adverts For The Study Of Mate Selection In India' by Cora Vreede-De Stuers

In this post, the writer has studied the fact that how matrimonial advertisements in India have advertised the inaccuracy and exaggerated factors provided by those who use advertising a medium for match making. So when this facts and parameters are exaggerated these ads are misleading those who look for partners through these matrimonial columns. Creator has also targeted on how has the growing use of usual programs of matchmaking through the mediation of the original are in rise because of the those set of folks who've to modify to the anonymity of city life and the constant transfers of federal government servants. For the very reason this set in place of individuals is increasingly making use of matrimonial is as a modern adaptation of the original means. The writer has drawn realization from the content research of his findings is that the majority of the promoters conform completely to the prevailing value system of their position group like caste, category, career implying that the changes of the group to changing situations are also reflected in the matrimonial. (CORA VREEDE-DE STUERSS, 2013)

This research has been analyzed by investigations on behaviour of youth from similar public strata towards caste, matrimony, family life, and the contrary sex, and in a way directly questioning the generation which matrimonial advertising is supposed to profit. This also raises a question on the actual fact that who inserts the matrimonial advertising, parents or children, which can determine the establishing of fads for matchmaking?

Gender stereotypes and normative heterosexuality in matrimonial ads from globalizing India by Sri Vidya Ramasubramaniana and Parul Jain, Department of Communication, Texas A&M University, School Station, USA; Department of Communication, Ohio Point out University or college, Columbus, USA

Contemporary Indian familial relationships as shown in matrimonial advertising, a deep gender divide exist where in fact the socially expected assignments are very different for husbands when compared with wives. Obviously, a communal understanding and unstated consensus prevails for what the ideal girl/man should be. Quite simply, there's a strong support for gender polarization in the characteristics of an appealing, ideal, life partner. The implications of these ideals for women and men of marriageable era are crucial for understanding having less variety in the matrimonial ads indicates the potential for exclusion or marginalization of several groups of 'non ideal' people in the 'marriage market. ' In order to be considered eligible in the relationship market, in line with impressions from management books, those positioning matrimonial ads appear to stick to social norms relating to traditional gender-role prospects for both men and women. Significant difference between what males and females expect in terms of spousal personality features. Females are anticipated to be 'feminine' when you are caring, caring, nurturing, compassionate, and warm. Women, subsequently, focus on these prospects by using these descriptors while announcing themselves in the matrimony market. As the effortful, purposive framing of matrimonial advertisements is reflective of the gendered prices of the communities that they serve, it is evenly possible that matrimonial ads function as an area by which the complicated negotiations that lead to finding the 'appropriate' partner get started. Further research using ethnographic methods is needed to learn the role that matrimonial advertisements play in facilitating (or hindering) familial communication in particular and in keeping (or countering) gender stereotypes in contemporary society generally speaking (Ramasubramaniam & Jain, 2008)

In the journal article 'Love, Arranged Marriage, and the Indian Social Structure' by Giri Raj Gupta

The creator in his research has mentioned that there is progress in of "Conjugal Relationship" as against "romantic love" and love relationships occur in mere less than one percent of the populace. Arranged relationships are strongly associated with "closed systems" wherein the hierarchies are very elaborate and more than one factor such as historical origins, ritual positions, occupational affiliations, and public distance determinants play significant jobs in defining the in-group and the out-group, specifically in marital alliances. In such systems, group identification is described by strong senses of principles which are conserved and re-enforced by traits which distinguish a group in rank and its own conversation with others. Continuity and unity of the prolonged family is well-preserved since all the significant members of the family show the mate-selection decision make-up that involves several people who are supposedly recognized to have experience and qualifications to find a better choice as up against the free choice of the topic. This contributes to lower years at marriage and, in turn, strengthens the pre- dominance of the family over the individual choice. So long as the cultural system struggles to develop a value system to promote individualism, economic security outside the family system, and a value system which increases the ideals of nuclear family, the individuals in such system continue steadily to demand support from the family which, in turn, would lead to re-emphasizing the value of arranged matrimony. (Gupta, 1976)


With the increasing technology and convergence of multimedia, the matrimony making process has already reached to the stage where matrimony is a commercial service and tradition which is marketed in multimedia by making use of matrimonial advertising. Though there are new modern ways like matrimonial websites to seek mates online, but nonetheless there persists the original ideals like caste, vocation, class, international coverage and the stereotyped physical features.

This study will help to understand the conception of folks over relationships and in their decision making factors for choosing suited bride-to-be/groom.


According to the brand new York times, 1, 200 to at least one 1, 500 matrimonial ads that appear across three or four 4 webpages of the biggest Indian newspapers, just like the Times of India, the Hindustan Times and Dainik Jagran, are grouped by caste, religion and career (well, in the case of doctors), and currently by the quality of being "cosmopolitan. " The newspapers charge by the area used (say, 3, 200 rupees for 25 words). So this style of matchmaking online is another way of courtship pattern which has developed from the custom when dad use to choose the bride-to-be without introducing the other person before marriage. However the ideals like caste, course etc was having not even improved even after age ranges.

So this issue is really important as such fads especially impact our population by making a wider difference between caste, course, profession and appearance. Perpetuation of patriarchal stereotypes and gender biases in the population through the matrimonial ads and the parameter used to get mates online.

Objective/Hypothesis/Research Question

With the increasing technology and convergence of media, the marriage making process has reached the stage where marriage is marketed in media, with the aid of matrimonial advertising. Though there is new modern way been used to seek mates online, but till there persists the traditional ideals like caste, vocation, class, international vulnerability and the stereotyped physical features.

How have online matrimonial websites have modified the bride/groom seeking while still keeping traditional ideals of relationship?

The purpose of this study is to understand the mindset of individuals who seeks for bride-to-be/groom online.


The principal aim of this dissertation is to examine and analyze the way which the ideals like category, caste, physical performances, status, qualifications is used as a parameter in match making process. Also the study is devoted to analyzing the role played out by the parents in decision making procedure for finding the perfect mate because of their kids through online matrimonial sites. The technique used will keep track of two matrimonial websites, namely, Bharatmatrimony. com, how relevant and important these parameter are essential in seeking bride and groom

To realize the main concern that parents of the prospective bride put on these variables.

Focus group interviews

Interviews of the matrimony brokers

Theories to investigate and study the explanation of such match making and also to analyze the wider impact of such tactics.

Social Personality Theory:

This theory addresses the ways that people understand and categorize themselves. Corresponding to social id theory, individuals form self-conceptions that are based on two parts: 1) personal or do it yourself personal information, and 2) collective identity. Personal or home identity refers to our unique, personal characteristics such as our beliefs, our capabilities and skills, etc. The collective do it yourself includes all the features that come up from being part of an world, culture, family, groups, clubs, etc. For example, you might identify yourself as a protestant, male, football player, who is very popular with people at school.


Festinger's (1957) cognitive dissonance theory suggests that we've an interior drive to hold all our behaviour and beliefs in harmony and avoid disharmony (or dissonance). Cognitive dissonance identifies a situation affecting conflicting attitudes, beliefs or habits. This produces a feeling of discomfort resulting in an alteration in one of the attitudes, beliefs or behaviors to lessen the pain and rebuild balance etc. For instance, when people smoke cigarettes (action) and they know that smoking triggers cancer (cognition). Behaviour may change because of factors within the individual. An important factor this is actually the rule of cognitive uniformity, the target of Festinger's (1957) theory of cognitive dissonance. This theory starts from the theory that people seek consistency inside our beliefs and attitudes in any situation where two cognitions are inconsistent.

Research Design


Interview: Personal interviews of Matrimony broker and marriage owner sites

Focus group: 6-8 people in group

(The concentrate group will include Parents who are seeking for bride-to-be/groom, prospective groom and bride and marriage broker agents. Through these concentrate group interviews we can help us to known the explanation behind their perception, of people choosing the suitable match predicated on the parameter like caste, class, job and appearance. By using the reviews from the bride/groom we can get the understanding and rationale of the prospective brides/bridegroom about their selection. Along with these, the input from the matrimony broker, we can get a concept about marriage market and

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