The goal of this research is to discuss by elaborating on the importance of delivering quality services in the hospitality industry and by inspecting the goals and perceptions of how quality services have an impact on the industry. In addition, it extends in determining the variations between service delivery in the hospitality industry and service delivery in other business, the primary factors in regards to what attracts holidaymakers' in the Caribbean which keeps them approaching back
The Hospitality Industry
In recent years the word "hospitality" is becoming increasingly popular as an all embracing nomenclature for a more substantial grouping or firm including hotels. As the collective term, the hospitality industry may be interpreted in a number of way; based on the HCTC report it offers hotels, restaurants, pubs, golf clubs, cafes, guest houses, contract catering, general population sector, industries, clinic, education and leisure wedding caterers. The hospitality industry may also be divided into major sector headings: commercial, professional and general population services (Mullins, 2001).
The Importance of delivering quality service in the Hospitality Industry
Customer service is the substance of the hospitality industry. The importance of customer support in hospitality is pressured in professional courses as well as on-the-job training modules since aspiring hoteliers, restaurateurs among others in the industry need to be well alert to its significance and implication for successful business procedures (Kidwai). It really is a business with a major impact on the quality of life of people and communities. It really is a worldwide industry embracing both cross-culture development and the go up of Multinational Organization that are an integral part of this development (Buswell, 2003). Tourism services are generally intangible. For example, a traveller cannot go through the tangible end result of the holiday perchase in advance, however since tourism services are activities and connection with the service performance alternatively than physical objects, they could be perceived in the mind (mental intangibility. Consequently, tourism services symbolize a more abstract notion than physical goods. (Jay Kandampully, 2001)
Quality has a primary impact on product or services performance. Thus, it is tightly linked to customer value and satisfaction, in the narrowest sense, quality can be defined as "freedom from defect"; the amarican society of quality control defines quality as the totality of features and characteristcs of a product or service that keep on its potential to satisfy customers needs (Philip Kotler, 2006).
Is Service Delivery in the Hospitality Industry Different in other Business?
"Purveyors of service, because of their part, think that they and their problems are fundamentally not the same as other businesses not the same as other businesses and their problems. They feel that service is people-intensive, as the remaining economy is capital-intensive. But distinctions are essentially spurious. A couple of no specific things like service sectors. There are only sectors whose service components are higher or less than those of other companies. Everybody is operating" (Mullins, 2001)
In order for us to know very well what quality service is we must analyze the criteria of providing quality service which exist in your industry, hence the type of the service in hospitality is made for leisure and entertainment while other businesses on a larger scale would be a mixture of tangible or intangible service (Trigg, 1996).
Community-Base Tourism in Jamaica
KINGSTON - Travel and leisure Minister, Hon. Edmund Bartlett, says community-based tourism has the potential to significantly boost employment for individuals in rural Jamaica, while further driving the introduction of the product.
Speaking at the Country wide Discussion on Community-based travel and leisure, kept at the Devonshire Restaurant at Devon House, in Kingston on Sept 8, Mr. Bartlett said the plan platform for the community-based tourism strategy will aid the provision of an array of job opportunities in the sector.
The consultation seeks to help in further dialogue among stakeholders on the draft Community-based Tourism Plan and Strategy, which includes been published to Case for concern (Reynolds, 2011).
The development of community-base tourism attractions has produced significant interest over the last decades. There is currently of a mindful effort to develop visitors attractions that are ecological and this genuinely benefits all stakeholders along the way, including local areas who are often affected by such activities (Jayawardena, 2005).
Pros & Negative aspects of Community-Base Tourism and the implications it is wearing the country as a whole.
A community-based travel and leisure task is a profitable and ecological activity that improves the surroundings while adding value to the experience of both local people and site visitors.
It directly requires the city - providing both cultural and financial benefits.
It is market motivated and has to meet high standards in order to be sustainable.
Private business people, community categories and or organizations may bought it. It should aim to educate, educate develop, encourage and utilize any skills and individuals potential within the community, towards the delivery of professional service.
It should be managed in a business framework that adheres to federal government regulations, financial obligations, good labor relations and acoustics management systems.
Members of the city are expected to demonstrate friendliness, credibility and professionalism amongst themselves as well as in their dealings with visitors to ensure the integrity of the job (Tourism Product Development Company Small. , 2005).
Pros & Disadvantages of Community-Base Travel and leisure and the implications it is wearing the country as a whole.
If the city is a rural community it can create a bad image on the tourist attraction, quite simply it can reduce the tourist from attempting to venture for the reason that location.
Tourism can be considered a seasonal gain to the city and can leave people jobless untill holiday returns.
If a community has been delveloped as a community-base travel and leisure, it sometimes cause breakdown of the community in a way that sometimes development may threaten the community to relocate.
Tourist area normally draws in business endeavors/ Entrepreneur, in cases like this this can take away the good thing about the community-base travel and leisure within the city hence (e. g. when a independent business individual decideds to build up a tourist fascination within the community it may capture the tourists'attraction that may eventually causes the tourist to be less involved within the community).
Main Factors that appeals to traveler to the Caribbean
The islands of the Caribbean are recognized for its people, service, hospitality and more over its 'Sunshine, Sand and Sea' principles, vacationer are lured to such activities such as swimming, sunbathing and normal water sports. The hawaiian islands have warm tropical climates all year round which mean that sunshine can be an vital part of its weather routine, but what main factors that attracts vacationer to the Caribbean?
Culture can be vast variety of what makes the Caribbean as a whole. These are usually organized occasions such as celebrations, exhibits of culture artifacts arts (music, theater, dance and build). Also included are traditions, traditions, faith, folklore and cuisine (Morgan, 2000).
These reflect the history and folklore of the destination. One of them type of attraction are museum, galleries, forts, churches and other historical sites (Morgan, 2000).
These are designed for the purposed of providing leisure activities for visitors. Leisure attractions can be a mixture of natural and man-made visitors attractions. Cases of leisure destinations are casinos, having facilities, theme parks and evening life (Morgan, 2000).
Man-made visitors attractions are physical structures, e. g. Theme Parks, Bob Marley Statue or occasions (World Cricket video games). These are created, designed or sorted out to attract visitors (Morgan, 2000).
Hence the Caribbean as too much to offer to countries across the world, doesn't matter where your origin, there's a bit of everything to offer to tourist around the world that will and will have our visitors returning.
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