Tips on writing a press release

It is very easy to use our service that is fully protected with the most innovative security technologies. Your satisfaction is our priority.


We guarantee that you will obtain your paper on time. You only need to let us know when it has to be prepared, and your order will be given to the author who can do it without problems.

  • Quick Results
  • Papers Written According to All of the Requirements
  • Money Back
  • Plagiarism Report is Included

How it works

Instructions, requirements and deadline.
We will choose the right writer to prepare your paper basedon the information that you have provided for us.
Chat with professional writers
Your paper will be written by our professional author.
Make a deposit
The writer has completed his/her work, and you now shouldcheck your paper. Free revisions are provided if you need tochange something in your paper.
Pay if you're satisfied
No revisions are required, and you are fully satisfied withthe result. Your writer gets your payment.


Usually, I complete all assignments myself, but I had a difficult personal situation, which led to bad mood and other problems. I could not focus properly, and I appeared at risk of missing deadline and getting a low grade. I thought that finding a reliable writing company would save me from my troubles. I chose this company because I liked the website and customer support. I had to pay a higher price because my order had to be completed within only a few hours, but I do not regret it. I got a perfectly written paper that did not need any revisions! Thank you a lot! If I have any problems with my assignment, I will ask you for help for sure!

Michaela Student

I am a student and a single mother, so I have to figure out how to manage all of the things in my life. It is important to have enough time, but writing all those papers can be time-consuming, especially if you are dealing with subjects that you do not like. I have heard about professional writing services and decided that using them would help me a lot. Initially, I started to use services offering the low prices, but they did not provide papers of good quality, so I decided that saving is not an option when it comes to preparing academic papers. However, I discovered that this writing company prepares papers of outstanding quality at very reasonable prices.

Emilia Student

I was extremely pleased with the author chosen for my assignment. He wrote an essay for me, which was just brilliant! I did not have to ask for revisions and paid right away. This was my first experience with a writing company, and I think that I am very lucky because I have heard a couple of terrifying stories of how people paid for their papers but got nothing in return. I will use your service again, and I just hope that you will not disappoint me because so far I am satisfied with everything.

Candice Student

It is an absolutely amazing writing service! I can tell this for sure because I have been using it for several months and they improved the quality of my life! It is not that easy to be a student because there are lots of other things that you have to pay your attention to, but there are so many assignments that you have to complete that it becomes stressful. I decided that it was better to pay some money instead of seating hour by hour trying to write a couple of sentences. I know that there are scams on the Internet, but this company deserves your trust.

Daniel Student

I had to prepare a term paper, but it was extremely difficult because of the specific topic. Although I did not expect much from this company, I decided to place my order anyway because I just could not do it myself. It was a great surprise to obtain the high-quality paper that required no revisions! It was really great to feel relieved because there is someone who can do work that you hate to do yourself. I decided “No more struggling,” and if I have to deal with another difficult or boring task, I will give it to one of the company’s writers so that I can enjoy my life.

Maher Student


Papers Written According to All of the Requirements

Papers Written According to All of the Requirements

One of our writers who will be preparing your paper will take into account every single requirement. If something is missing, you can ask for free revisions.

Quick Delivery

Quick Delivery

We have a large team of writers, which allows us to offer high-quality paper prepared on time. Even if you have a few hours left to obtain the work, you can count on our help.

Complete Ownership

Complete Ownership

Once you make payment for your paper, you obtain full ownership of it. This means that it will never be sold and shared with third parties. We highly respect your confidentiality.

Only Trustworthy Professional Writers

Only Trustworthy Professional Writers

You can always rely on the help of our professional writers who know how to prepare high-quality academic papers. They will also make changes to the paper if you want to.

Press release is an information message that illuminates this or that occasion. As a rule, this message is written for journalists or editors of periodicals and is not of an advertising nature. Very often the customer asks to write an advertising press release. If you proceed from the definition, then this is nonsense.

Who is the press release written for?

Historically, press releases had to be written for journalists of print media – newspapers and magazines. This was especially true about twenty years ago, when the press literally ruled the world. Now the influence of the print media has significantly decreased, and if earlier PR managers did everything to attract the journalists with the press release then with the development of information technology and total globalization, it became useless. Now press releases are written directly for the target audience and are a powerful tool when in the right hands.

Press release of the event

The press release of the event is intended to briefly and intelligibly explain to journalists why they need to attend the event. The answer to the question: “Why should I come there?” Also, the release contains information about the event, time, location, route, and contacts of the PR-specialist, or other responsible person.

Press release of the company, organization, firm

This type of press release should avoid advertising language. Do not need to make release on the official form. Still, nobody will print your requisites. Press release is written only if there is a serious information occasion. The information occasion is not the anniversary of the company, the birthday of the head or the release of a new product, unless the company is a city-forming or large-scale within the country.

Press release of the exhibition

This press release must answer the questions: “How is your exhibition different from previous ones that were held on this topic?” and “What will be on this exhibition for the first time?” The information on the location of the company stands, and the scheme of travel must be provided.

Press release of the school

This release must contain information about the event, the achievements of the school, and its students, as well as about the event, which was the reason for the release.

Press release of the bank

The press release of the bank is written when there is a serious information occasion. This can be when one bank unites with another, financial difficulties or major opportunities, a change of government and owners, opening in the regions.

Press release of the conference

It always implies the presence of a serious information reason for holding a press conference. It should contain the name, place, time, and contact information for accreditation. It is required to provide a detailed description of the problem, which will be discussed and the conference schedule. And also, the working conditions of the press at the conference.

Press release of a band

It is connected with an information occasion: a concert, a presentation of a video, a change of the composition – provided that the group already has a media weight. In any case, information on the history of creation and the most significant works will be superfluous.

Press release of the contest

It contains information about the organizers, organizational committee, members of the jury, terms and conditions of the current situation. As a rule, it will be published only by those media, which are information partners of the contest.

Press release of the festival

It contains information about the performers, guests of honor, broadcasts on TV, as well as detailed directions. Information about the show, if planned.

Structure of the press release

Any press release consists of at least three main parts. So, when writing a press release, pay attention to the following structure:
  • The catchy title
  • The lead
  • The body of the press release

This is the structure of the news. Based on a similar principle, a press release of the company is being built. When you are preparing the text, take care of enough information, including the background.

It’s a good idea to put a press release on one page. This is a normal size but not one or two sentences. After having written the text, please look at it again and think about what questions a journalist may have. Then, include answers in the press release and repeat the procedure.

The catchy title

One of the most important parts of the press release is the title. It helps the journalists (initially) and the target audience (nowadays) determine whether it is worth paying attention to the main text. A good title is more than 90% of the success of a press release. One of the grossest mistakes of all beginning copywriters is ignoring the title or making it trivial and boring.

The lead

The lead is the first paragraph. It is the information basis of the whole text when writing a press release. It should be noted right away that the press release is written according to the principle of the inverted pyramid. The lead contains all the basic information, which is subsequently disclosed in the main text.

The body of the press release

The body of the press release is the logical continuation of the lead and reveals the details of the information occasion, to which the press release is dedicated. As a rule, the body contains facts, quotes, and descriptions.

For example, if a press release is devoted to the release of a new line of industrial robots, the body will inevitably describe the advantages of the new line in advance to analogues, the benefits to consumers, and the prospects that this line opens up in the industry.

Features of modern press releases

When writing a press release for the media, you can give information as you like (dryly, concisely, officially, etc.), relying on the fact that journalists themselves will make the texts for their publications interesting and readable. However, now that press releases are written for consumers, this approach has shown very low efficiency. This is explained simply: every day on the internet there is a lot of information. People simply do not have time for another boring stuff.

The secret of writing a great press release

In fact, there is no special secret for a great press release. Simply, in order for the press release to have the right effect, it is necessary to write it not according to the rules and canons of the classical approach of twenty years ago but as a selling text that emphasizes the problem and offers its solution to the target audience.

The main difference is only that the structure may not fully correspond to the AIDA model, but, nevertheless, attract the attention of the reader and make him want to read it. The main rule in this case is preserved, a catchy title is 90% success.

Language and style of the text

Practically it is always possible to distinguish between a press release of a commercial company and a state organization. The former is written in a live language, the latter is dry and clerical. It is sometimes very difficult to read ornate official sentences. It is even more difficult to write interesting text on the basis of this information.

  • Take the journalist’s work with understanding. Write press releases in a simple, understandable, and lively language, without complex phrases and turns.
  • You can check the text for euphony with the usual text editor Word. Click on the spelling checker (menu “Tools” -> “Spelling” or press F7). After the end of the check, the program will show a small window, in which the number of characters in the text, paragraphs, and sentences will be written. But most importantly, at the bottom of the window, you will see four characteristics: the level of education, ease of reading, the number of complex phrases, and euphony. The better these parameters, the better the text turned out.

Effective headlines

Really effective headlines affect the psychosomatic system of a person through so-called psycho-hooks. In other words, such headlines cause a psychological reaction in a man, which is expressed in increasing the activity of the brain and causing the emotions the author wanted to invoke. If the headline of a person does not cling you (does not contain psychic hooks), then changes in the state of the reader do not occur and, as a result, the effect is reduced to zero. So, when writing a press release, it’s very important to create an interesting headline.


Find something really claiming the news. Release without news is spam.

Segment the media base in the following categories:
  • Federal
  • Regional
  • Printed
  • Electronic
  • Business
  • Entertainment
  • Social and political publications
  • IT
  • Culture
  • News portals
  • Radio
  • Television, etc.

Find speakers on the topic of your release, authorized to give comments and answers to additional press questions.

Register a single address for the distribution of press releases, this will ensure the possibility of sending materials on the principle of one window and not litter your work mail.

Make a recognizable template for a press release and be sure to include your current contact information.

Writing the text

The shorter the release, the more likely it is to be read.

Write specifically. The title and lead should reflect the essence of your message. The most important sentences should be placed first. You need to spend as much time on them as on the rest of the release. They should make the busy cynic read the entire text.

Write interestingly. Tell the story. People do not retell each other’s press releases during lunch. They tell stories.

Facts and figures are important. Use the arguments. Any story without figures and facts is nothing.

Quotes should be short relevant. Quotes of top managers in a whole paragraph are evil. Quotation from several words, really relevant to the topic – that’s what the journalist is waiting for.

Edit and proofread

After writing a press release, give it some time to lie aside. Read it the next day or let another person read it.

Remove everything that raises questions and requires additional explanations.

Use the spelling checker. Misprints are often found.

Remove words, without which your text doesn’t lose sense. For example, as a result of, in this way, nevertheless, etc.

Correct difficult-to-read sentences with participial turns. Check the texture and numbers. Often confusion arises in the figures of growth, increment, and percentage points.


Make a short version of the release for the body of the letter. Most releases are distributed in MS Word or pdf. Many journalists do not open the files. Make a short brief of the release for insertion into the body of the letter. This will increase the likelihood of reading.

The subject of the letter is also important, as is the title and the lead of the release. Formulate the topic as short as possible. Otherwise, the release can automatically get into spam because mail filters restrict the passage of long headers.

A letter with a personal appeal in the body of the letter increases the chance of reading the release.

Do not check the important message box. This can be important to you. The journalists receive hundreds of releases. For them, they are not so important.

Do not call 10 minutes after sending the release with questions “When should you wait for the publication?” The only real reason for the call is if you can add something of value or offer an exclusive interview.

Saying thank you

Say thank you. If someone used your release, thank them. The reaction to such a call or letter will be more positive than the question “Did you receive our magic press release?”

Also We Can Offer!


98 out of 100